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China beer industry report, 2010 2012
 

China beer industry report, 2010 2012

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    China beer industry report, 2010 2012 China beer industry report, 2010 2012 Presentation Transcript

    • China Beer Industry Report, 2010-2012 Nov. 2011
      • In terms of regional development, beer enterprises have made
      • increased effort to develop markets in West China. For example,
      • Yanjing built 200,000 tons of capacity in Nanchong, Sichuan
      • Province in 2010, expanding the total capacity in the region to
      • 300,000 tons; in August 2011, China Resources Snow lavished
      • RMB300 million to build a plant with the capacity of 200,000 kl in
      • Yinchuan; in August 2011, Carlsberg became the controlling
      • shareholder of 7 beer companies under Chongqing Beer after it
      • became the second largest shareholder of Chongqing Beer in April
      • 2010.
      • In terms of competition pattern, beer enterprises are expanding
      • their respective market share by means of acquisition and
      • expansion in recent years. A case in point is Tsingtao, which took
      • over Hangzhou Zijintan Brewery Company in 2011, a move to
      • consolidate its business in Zhejiang market. In addition, the 11
      • expansion projects including the expansion of its No.2 plant and
      • Shanghai plant as well as the new Shijiazhuang plant construction
      • project will all be completed. In 2010, the sales volume of Tsingtao
      • attained 6.35 million kl, with the market share of 14.3% (by sales
      • volume), second only to China Resources Snow (20.9%). And the
      • market share of Tsingtao is expected to increase to 16.8% in 2012.
      Abstract The beer output and sales volume of China have both seen stable growth in recent years, with the CAGR in 2007-2010 reaching 4.5%. In 2010, the beer sales volume of China reached 44.479 million kl, realizing the sales-output ratio of 99.3%. Considering the increasingly growing target consumer group as well as people’s enhanced consumption capability, the beer demand in Chinese market is expected to see moderate growth, with the targeted beer sales volume in 2012 hitting 51.48 million kl. Beer Sales Volume and Sales-Output Ratio in China, 2007-2012 (10,000 kl, %) Source: Wind; ResearchInChina .
      • In 2011-2015, beer titans will develop in different directions. Tsingtao focuses on quality and profit, while China Resources Snow is eager to change the low-end image; Anheuser-Busch InBev is bent on the brand integration, while Yanjing and Carlsberg seek to establish footholds in South and West China. The report underscores China’s beer industry in the following aspects:
      • Market scale and prospect, including output and sales volume, overall revenue and profit;
      • Market features by region, including output by region these years and regional beer enterprises;
      • Competition pattern and development tendency;
      • Development of nine key homegrown enterprises, including overall operation, capacity, output and development strategy;
      • Development of six foreign beer enterprises in China, including M&A and development strategy.
      Related Products China Sugar Manufacturing Industry Report, 2010 China Yeast Industry Report, 2010 China Beer Industry Report, 2009-2010 China Drinking Water Industry Survey Report, 2010 China Health Food Industry Report, 2010 China Edible Vegetable Oil Industry Report, 2010-2011
      • 4.1.4 M&A
      • 4.2 Yanjing
      • 4.2.1 Profile
      • 4.2.2 Operation
      • 4.2.3 Operation of Subsidiaries in Other Cities
      • 4.2.4 Strategy
      • 4.2.5 M&A
      • 4.3 China Resources Snow
      • 4.3.1 Profile & Operation
      • 4.3.2 M&A
      • 4.4 Zhujiang (Pearl River)
      • 4.4.1 Profile
      • 4.4.2 Operation
      • 4.4.3 Fund-raising Projects
      • 4.5 Chongqing Beer
      • 4.5.1 Profile
      • 4.5.2 Operation
      • 4.5.3 M&A
      • 4.5.4 Strategy
      • 4.6 Jinxing Beer (Kingstar)
      • 4.6.1 Profile
      • 4.6.2 Strategy
      • 4.7 Huiquan Beer
      • 4.7.1 Profile
      • 4.7.2 Operation
      • 4.7.3 Strategy
      • 4.8 Lanzhou Huanghe
      1. Overview of China Beer Industry, 2010-2012 1.1 Definition & Classification 1.2 Rising Sales/Output Ratio 1.3 Rising Revenue 2. Regional Beer Markets in China, 2010-2011 2.1 Western Region 2.1.1 Southwest China 2.1.2 Northwest China 2.2 Central Region 2.2.1 Central China 2.2.2 North China 2.3 Northeast China 2.4 East China 2.5 South China 3. Development of China Beer Industry, 2010-2012 3.1 Corporate Competition 3.2 Industrial Competition 3.3 Reorganization, M&A and Capacity Expansion 4. Key Beer Breweries in China 4.1 Tsingtao 4.1.1 Profile 4.1.2 Operation 4.1.3 Strategy Table of contents 4.8.1 Profile 4.8.2 Operation 4.8.3 Strategy 4.9 Tibet Galaxy Science & Technology Development 4.9.1 Profile 4.9.2 Operation 5. Foreign Beer Breweries in China 5.1 Anheuser-Busch InBev 5.1.1 Profile 5.1.2 Operation 5.1.3 Strategy in China 5.2 Carlsberg 5.2.1 Profile 5.2.2 Operation 5.2.3 Western Development Strategy of Carlsberg 5.3 Asahi 5.3.1 Profile 5.3.2 Operation 5.3.3 Strategy in China 5.4 Suntory 5.4.1 Profile 5.4.2 Strategy in China 5.5 Heineken 5.5.1 Profile 5.5.2 Strategy in China 5.6 SAB Miller 5.6.1 Profile 5.6.2 Strategy in China
      • China’s Beer Output & Y-o-Y Growth, 2007-2012
      • China’s Beer Sales Volume and Sales/Output Ratio, 2007-2012
      • Operating Revenue and Total Profit of China Beer Industry, 2008-2012
      • China’s Beer Output by Province, 2009- 2011
      • Beer Output and Growth Rate in China by Region, 2010
      • Main Brands in Top Ten Provinces & Municipalities in China by Beer Output, 2010
      • Brand Influential Region of Listed Beer Breweries in China, 2010
      • Beer Output Trend in Yunnan, Guizhou and Sichuan, 2007-2012
      • Yunnan Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Sichuan Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Guizhou Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Gansu, Shaanxi and Xinjiang, 2007-2012
      • Xinjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Gansu Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Shaanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Hubei, Hunan and Henan, 2007-2012
      • Hubei Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Hunan Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Henan Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Shanxi, Hebei, Tianjin and Beijing, 2007-2011
      • Shanxi Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Hebei Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Tianjin Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beijing Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Heilongjiang, Jilin, Liaoning and Inner Mongolia, 2007-2012
      Selected Charts
      • Heilongjiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Jilin Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Liaoning Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Inner Mongolia Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Anhui, Zhejiang, Jiangsu, Shanghai and Shandong, 2007-2011
      • Anhui Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Zhejiang Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Jiangsu Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Shanghai Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Shandong Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Beer Output Trend in Fujian and Guangdong, 2007-2012
      • Fujian Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Guangdong Beer Output & Y-o-Y Growth, Jan-Aug 2011
      • Sales Volume & Market Share of China’s Major Beer Brands, 2005-2012
      • Market Shares of Snow, Tsingtao and Yanjing, 2005-2012
      • Ranking of Key Beer Breweries in China by Total Profit, 2010
      • Ranking of Key Beer Breweries in China by Net Income, 2010
      • Ranking of Key Beer Breweries in China by Net Income, 2011H1
      • Foreign Capital Participation in China’s Top ten Beer Breweries
      • Price, Time to Market and Rival Product of Medium and High-end Beer Launched by China’s Beer Brands
      • Market Range and Capacity of Brands of Seven Beer Breweries like China Resources and Tsingtao, 2011
      • Shareholder Structure of Tsingtao Beer, 2011
      • Operating Revenue & Net Income of Tsingtao Beer, 2007-2011H1
      • Gross Margin and Net Profit Margin of Tsingtao Beer, 2006-2011H1
      • Proportion of Operating Revenue and Gross Margin of Tsingtao Beer by Region, 2010-2011H1
      • Development of Tsingtao Beer Brand Structure
      Selected Charts
      • Acquisition and New Projects of Tsingtao Beer, 2011
      • Operating Revenue and Net Income of Yanjing Beer, 2007-2011H1
      • Revenue of Beer per Ton and Growth Rate of Yanjing Beer, 2007-2011H1
      • Growth Rate of Sales Volume in Beijing, Guangdong and Sichuan of Yanjing Beer, 2011H1
      • Acquisition Project of Yanjing Beer, 2011
      • New and Completed Projects of Yanjing Beer, 2011-2012
      • Turnover of China Resources Enterprise by Business, 2011H1
      • Acquisition Project of Snow Resources, 2011
      • New and Completed Projects of Snow Resources, 2011-2012
      • Equity Structure of Pearl River Beer
      • Operating Revenue and Net Income of Pearl River Beer, 2007-2011H1
      • Operating Revenue of Pearl River Beer by Region, 2010
      • Operating Revenue, Cost and Gross Margin of Pearl River Beer by Product, 2010
      • Operating Revenue and Net Income of Chongqing Beer, 2008-2011H1
      • Operating Revenue, Cost and Gross Margin of Chongqing Beer by Sector, 2010
      • Operating Revenue and Growth Rate of Chongqing Beer by Region, 2010
      • Operating Revenue and Net Income of Huiquan Beer, 2007-2011H1
      • Operating Revenue and Net Income of Lanzhou Huanghe, 2007-Jan.-Sep.2011
      • Operating Revenue of Lanzhou Huanghe by Product, 2008-2010
      • Operating Revenue and Net Income of Tibet Galaxy Science & Technology Development, 2008-2011H1
      • Acquisition Project of Anheuser-Busch InBev, 2011
      • New and Completed Projects of Anheuser-Busch InBev, 2011-2012
      • Investment Relationship between Carlsberg and Chinese Beer Breweries
      Selected Charts
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