what the ad-community can learn from startups

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Last year I quit my job to seek out a new adventure. A new project, a new country, a new language. I was accepted at Start-up Chile. A governmental program that helps early stage entrepreneurs to accelerate and implement their businesses with $40K and a broad network and infrastructure.

At first, I didn’t really know what was expecting me. But I had an unforgettable time here in Chile. Socially and professionally. In the past 6 months I have not only build up a business from scratch, but learned amazing things from the whole process and the all amazing startup community.

I truly believe that we advertisers can learn from entrepreneurship and this paper is my first step in my mission to bring both communities closer together. If implemented right, entrepreneurial methods can improve the advertising industry fundamentally.

Here is my summary.

Presentation design by - Michael Kittel | Kittel.com | @thisiskittel

Published in: Business, News & Politics
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