Startup-Chile Marketing & Advertising Tribe

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Schedule for Generation 6 Leadership - May-July 2013

Schedule for Generation 6 Leadership - May-July 2013

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  • 1. SCHEDULEGENERATION 6What we will do in the next 3 month...Advertising &Marketing TribeEVERY SECOND TUESDAY2.30PM, CMIROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  • 2. ROB MARTIN MURPHY LIANE SIEBENHAARWorked as a Creative Director in Advertisingfor many years. Worked on global and localbrands across three continents and mostcategories. Is now CEO @ Mewe.coROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEHI FELLOW SUPPERS, WE ARE THE NEW TRIBE LEADERS:Worked as a Strategic Planner inAdvertising. Has around 5 years experienceon brands like Mercedes, Panasonic,RaboDirect. Is now CMO @ Mewe.co
  • 3. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEWE WANT TO ORGANIZE A TRIBE THAT BENEFITS YOU:
  • 4. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEHERE ARE THE RESULTS - THIS I WHAT YOU WANT:ALREADY HAVE IT WANT TO LEARN MOREBRAND MODEL 1 9TARGET GROUP ANALYSISCOMMUNICATION STRATEGY3 96 94 8MEDIA PLANSOCIAL MEDIA ADS/CONTENT 7 8CREATIVITY & CONTENT CREATION 4 8CAMPAIGN METRICS/MEASUREMENT 7 8IMPROVE ROI 6 9Hm. Why ask…of course youwant to learn everything….
  • 5. ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEAND THIS IS HOW YOU WANT IT:PERCENTAGEMEET ONCE EVERY TWO WEEKS 70MIXTURE OF PRESENTATION & WORKSHOPWANT TO TAKE PART REGULARLY704040WOULD LIKE TO CONTRIBUTEWOULD LIKE TO SHARE AND TEACH IN A MEET-UP 30
  • 6. A short presentation on the need for brand models and a hands onworkshop part creating your own one.1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIATuesdays, 2.30-3.30, CMI, Santiago AuditoriumTIME AND MEETING POINTLiane  &  Rob  David  Liane  &  Rob  Pedro  &  Liane  Tbd.  Tbd.  Speaker/ModeratorA case study with YoungEntrepreneurs StartUp of the Month: Glampinghub. What they did toget traffic and customers. After: Idea session & sparring with attending Start-ups.What you need to measure, how you can measure it and how to builda free brand & campaign monitoring tool online.Why Creativity is important, Examples for creative content, How to getcreative content done yourself or by others.Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups.Social Media/Facebook content Strategy, possibilities and tips ongreat Social Media practice.OUR SCHEDULE:ROB MARTIN MUPRHY @RMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE