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START-UP CHILE: PROGRESS DAY            18.03.2013Liane Siebenhaar & Rob Martin Murphy
Mewe Team ROB MARTIN MURPHY (CEO)          VALLI LAKSHMANAN (CTO)       LIANE SIEBENHAAR (CMO) 13 years Management experie...
Our Topic: Volunteer Travel   Equine Therapy, Quito, Ecuador – 2 Weeks          Teach English, Capetown, South Africa – 1 ...
PROBLEM
A) For the Traveler: Intransparency
B) For the Organisation: Low Visibility    e.g. Crossculturalsolutions.org (50K Visits/Month)                         350+...
SOLUTION
Mewe: Business Model     A volunteer travel search that gets more people to do more good.
Mewe: Business Model                       Pleasant                Refine Trip         TRAVELER      Search                ...
Mewe: Business Model                                  Pleasant                     Refine Trip               TRAVELER      ...
MARKET
Volunteer Travel Market Estimation                                                                                     CON...
Volunteer Travel Market Estimation                                                                                      CO...
STATUS
1) Quantitative Market Research: Google Customer Survey, 200 people
2) Qualitative Market Research: Online Survey and F2F Interviews, 39 people
3) Concierge Research: 6 Partners, 300 Trips
4) Minimal Viable Product built on Wordpress
DIFFERENT?
Competition: Low Usability & Cluttered   Mewe: A User Centric Brand !       Bad Usability                        !       E...
Next Steps:!     Prio 1 - Content: Upload 200 more trips until April and test response.•     Prio 2 - Features: Further de...
The first stop for volunteer travel.
Startup Chile Progress Day 18.03
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Startup Chile Progress Day 18.03

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This is our presentation from progress day. We got chosen under the Top 20% percent and will be supported with extra mentorship. We'll see where that'll lead us.

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Transcript of "Startup Chile Progress Day 18.03"

  1. 1. START-UP CHILE: PROGRESS DAY 18.03.2013Liane Siebenhaar & Rob Martin Murphy
  2. 2. Mewe Team ROB MARTIN MURPHY (CEO) VALLI LAKSHMANAN (CTO) LIANE SIEBENHAAR (CMO) 13 years Management experience Degree in Computer Science Degree in Psychology & Marketing
  3. 3. Our Topic: Volunteer Travel Equine Therapy, Quito, Ecuador – 2 Weeks Teach English, Capetown, South Africa – 1 Week Conservation, Torres del Paine, Chile – 4 Weeks Medical Assistance, Lima, Peru– 3 Weeks
  4. 4. PROBLEM
  5. 5. A) For the Traveler: Intransparency
  6. 6. B) For the Organisation: Low Visibility e.g. Crossculturalsolutions.org (50K Visits/Month) 350+ Small & Mid Size OrganisationsSource: Compete 2013, Mixrank.com 2013, Facebook, Twitter, Youtube, Google Plus, 2013.
  7. 7. SOLUTION
  8. 8. Mewe: Business Model A volunteer travel search that gets more people to do more good.
  9. 9. Mewe: Business Model Pleasant Refine Trip TRAVELER Search Info ORGANISATION A volunteer travel search that gets more people to do more good.
  10. 10. Mewe: Business Model Pleasant Refine Trip TRAVELER Search Info ORGANISATION A volunteer travel search that gets more people to do more good. EASILY FIND A TRIP HIGHER VISIBILITYBenefit READ RATINGS & RATE TRUSTWORTHINESS ENQUIRE DIRECTLY MORE VOLUNTEERS 5% Commission per Order
  11. 11. MARKET
  12. 12. Volunteer Travel Market Estimation CONSIDER A TRIP Every second American University of California San Diego, 2009 RESEARCH ONLINE 82 Mio. searches per year Google Keyword Tool 2013 TAKE A TRIP 1,6 Mio. travelers per year Tourism & Research Marketing 2008.
  13. 13. Volunteer Travel Market Estimation CONSIDER A TRIP Every second American University of California San Diego, 2009 RESEARCH ONLINE 82 Mio. searches per year Google Keyword Tool 2013 TAKE A TRIP 1,6 Mio. travelers per year Tourism & Research Marketing 2008.49% Book Online * Average 1500$ * 5% Commission per Order
  14. 14. STATUS
  15. 15. 1) Quantitative Market Research: Google Customer Survey, 200 people
  16. 16. 2) Qualitative Market Research: Online Survey and F2F Interviews, 39 people
  17. 17. 3) Concierge Research: 6 Partners, 300 Trips
  18. 18. 4) Minimal Viable Product built on Wordpress
  19. 19. DIFFERENT?
  20. 20. Competition: Low Usability & Cluttered Mewe: A User Centric Brand !   Bad Usability !   Easy Search and Filter Criteria !   Little Innovation !   Create Innovations !   (Price) Intransparency !   Transparent Pricing !   Medium Quality Content, Cluttered !   High Quality Content, Overview !   Little Brand Look and Feel !   Strong Brand Look and FeelSource: Quantcast, 2013
  21. 21. Next Steps:!  Prio 1 - Content: Upload 200 more trips until April and test response.•  Prio 2 - Features: Further develop the Social Rating and fundraising feature.•  Prio 3 - Revenue Model: Test out which Revenue Model is actionable with Concierge Partners.
  22. 22. The first stop for volunteer travel.

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