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Start-up Chile Marketing & Advertising Tribe - Session 2

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A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub.com. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.

A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub.com. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.

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  • 1. 2. HOW TO GETMORE TRAFFICAdvertising &Marketing TribeEVERY SECOND TUESDAY2.30PM, CMIDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 2. A short presentation on the need for brand models and a hands onworkshop part creating your own one.1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIATuesdays, 2.30-3.30, CMI, Santiago AuditoriumTIME AND MEETING POINTLiane  &  Rob  David  Liane  &  Rob  Pedro  &  Liane  Tbd.  Tbd.  Speaker/ModeratorA case study with YoungEntrepreneurs StartUp of the Month: Glampinghub. What they did toget traffic and customers. After: Idea session & sparring with attending Start-ups.What you need to measure, how you can measure it and how to builda free brand & campaign monitoring tool online.Why Creativity is important, Examples for creative content, How to getcreative content done yourself or by others.Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups.Social Media/Facebook content Strategy, possibilities and tips ongreat Social Media practice.OUR SCHEDULE:ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 3. GROWINGORGANICALLYDAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE• BENEFITS OF GROWING ORGANICALLY VS. PAID ADS• GLAMPING HUB‘S STORY• SEO (ON-PAGE, OFF-PAGE)• SOCIAL MEDIADAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 4. ORGANIC vs. ADSDAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE• ORGANIC IS “FREE”• IT MAKES MONEY WHILE YOU SLEEP• YOU GET FOUND BY THE MEDIA• IT CAN BE BUILT ONDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 5. GLAMPING HUBDAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 6. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEORGANIC  SEARCHPOSITIONWITHGLAMPINGKEYWORDPRESSANDBLOGLINKSLAUNCHEXPANSIONHIPER-SEGMENTATIONGLAMPING HUB• 25,000 keywords on the 1st page of Google• 45,000+ visits per month• Featured on press• PR4 – MozRank:5+DAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 7. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEON-PAGE SEO•  TITLE•  URL•  KEYWORDS•  CONTENT, CONTENT, CONTENT•  ORGANIZE CONTENT / BREADCRUMBSEACH PAGE MUSTBE A HEAT SEEKINGMISSILDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 8. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEON-PAGE SEODAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 9. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEOFF-PAGE SEOBUILD AUTHORITY• GET LINKED FROM HIGH RELEVANT SOURCES• DON’T DO ANYTHING SHADY• GET TARGETED LINKS• WATCH YOUR COMPETITORS• ORGANIZE YOUR CONTENT / BREADCRUMBSDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 10. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEHYPER-SEGMENTATIONTREE YURTRENTDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 11. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILEBRAND &SOCIALDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE
  • 12. DAVID TROYA / GLAMPINGHUB.COM AT START-UP CHILE• DON’T TRY TO DO IT ALL JUST TO DO IT• TEST, ANALYZE, MAKE CHANGES• PICK CHANNELS YOU CAN BUILD ONDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILEBRAND &SOCIAL
  • 13. A short presentation on the need for brand models and a hands onworkshop part creating your own one.1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIATuesdays, 2.30-3.30, CMI, Santiago AuditoriumTIME AND MEETING POINTLiane  &  Rob  David  Liane  &  Rob  Pedro  &  Liane  Tbd.  Tbd.  Speaker/ModeratorA case study with YoungEntrepreneurs StartUp of the Month: Glampinghub. What they did toget traffic and customers. After: Idea session & sparring with attending Start-ups.What you need to measure, how you can measure it and how to builda free brand & campaign monitoring tool online.Why Creativity is important, Examples for creative content, How to getcreative content done yourself or by others.Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups.Social Media/Facebook content Strategy, possibilities and tips ongreat Social Media practice.OUR SCHEDULE:ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILEDAVID TROYA/ GLAMPINGHUB.COM AT START-UP CHILE