4. CREATIVITY &
(DIS)CONTENT 
Advertising &
Marketing Tribe


EVERY SECOND TUESDAY
2.30PM, CMI
ROB MARTIN MUPRHY @HELLORMM...
A short presentation on the need for brand models and a hands on
workshop part creating your own one.
1. SESSION – MAY 14 ...
NO ONE GIVES A
______ ABOUT 
YOU.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They	
  are	
  too	
  busy	
  living	
  th...
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
They’re	
  consuming	
  and	
  crea=ng	
  ...
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
INDIFFERENCE
=
OPPORTUNITY
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
BE USEFUL. 
BE ENTERNTAINING.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
ART COPY CODE
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
CREATE AT THE
SPEED OF
CULTURE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
OVERESTIMATE
YOUR
AUDIENCE.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
DON’T SAY. 
DO.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
THINK
WRONG.
ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
Creativity & (Dis)content - Start-up Chile - Mktg Tribe
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Creativity & (Dis)content - Start-up Chile - Mktg Tribe

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Presentation on Creativity and Content Creation held at Start-up Chile Marketing & Advertising Tribe in Santiago Chile by Rob Martin Murphy, @hellormm

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Creativity & (Dis)content - Start-up Chile - Mktg Tribe

  1. 1. 4. CREATIVITY & (DIS)CONTENT Advertising & Marketing Tribe EVERY SECOND TUESDAY 2.30PM, CMI ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  2. 2. A short presentation on the need for brand models and a hands on workshop part creating your own one. 1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL 2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC 3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY 4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN 5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION 6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA Tuesdays, 2.30-3.30, CMI, Santiago Auditorium TIME AND MEETING POINT Liane  &  Rob   David   Liane  &  Rob   Pedro  &  Liane   Rob.   Tbd.   Speaker/Moderator A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups. What you need to measure, how you can measure it and how to build a free brand & campaign monitoring tool online. Why Creativity is important, Examples for creative content, How to get creative content done yourself or by others. Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups. Social Media/Facebook content Strategy, possibilities and tips on great Social Media practice. OUR SCHEDULE: ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE ROB MARTIN MURPHY & LIANE SIEBENHAAR @START-UP CHILE
  3. 3. NO ONE GIVES A ______ ABOUT YOU. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  4. 4. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE They  are  too  busy  living  their  lives…  
  5. 5. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE They’re  consuming  and  crea=ng  what  really  interests  them:  
  6. 6. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  7. 7. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  8. 8. INDIFFERENCE = OPPORTUNITY ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  9. 9. BE USEFUL. BE ENTERNTAINING. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  10. 10. WHAT IS YOUR POINT OF VIEW ON THE WORLD? ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  11. 11. SOCIALZILLA. PLATFORMANIA. ENTERTAINMENTAL. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  12. 12. ART COPY CODE ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  13. 13. IDEAS THAT ARE CONTENT vs IDEAS THAT CREATE CONTENT. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  14. 14. CREATE AT THE SPEED OF CULTURE. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  15. 15. OVERESTIMATE YOUR AUDIENCE. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  16. 16. DON’T SAY. DO. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  17. 17. SIGNAL .VS. NOISE ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  18. 18. THINK WRONG. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE
  19. 19. ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE When  do  you  know  you’re  doing  it  right?  
  20. 20. RESOURCES ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

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