The Application Of Applications

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  • 1. The Application ofApplications.© Liam Thorpe-Young 2013
  • 2. What is an Application?“A Program Designed for End Users”“...Causes a Computer to Perform Useful Tasks”Desktop.Mobile.© Liam Thorpe-Young 2013
  • 3. The Transition© Liam Thorpe-Young 2013
  • 4. Changing TimesHardware Improves.Greater Functionality.Smaller Package.No Longer Limited to the ‘PC’© Liam Thorpe-Young 2013
  • 5. Reasons For ChangeGrowth Of Mobile Devices.Contracts.Culture.© Liam Thorpe-Young 2013
  • 6. Reasons For ChangeFor Speed.Fun & Entertaining.Adverts.Inexpensive.© Liam Thorpe-Young 2013
  • 7. Reasons For ChangeDesktop Applications - Feature FullvsMobile Applications - Feature Appropriate© Liam Thorpe-Young 2013
  • 8. The ForcingMicrosoft, Apple Merging Mobile and Desktop OS.© Liam Thorpe-Young 2013
  • 9. Its About ExperienceWeighted Towards User ExperienceApples "skeuomorphic" DesignCommon Design Patterns© Liam Thorpe-Young 2013
  • 10. Why So Popular?DevelopersSmart DataTarget AudienceAnalyticsSimple Design PatternsMass Market...End UsersEase of UseAnywhere ComputingFun...© Liam Thorpe-Young 2013
  • 11. Changing TimesA ‘PC’= MobileHave a More Personal and Intimate Connectionthan any Computer Ever Has.© Liam Thorpe-Young 2013
  • 12. The Now© Liam Thorpe-Young 2013
  • 13. The Fact65%▼© Liam Thorpe-Young 2013
  • 14. The Fact▲50,000,000,000© Liam Thorpe-Young 2013
  • 15. The Fact1/22012© Liam Thorpe-Young 2013
  • 16. Mobile Platform Market Share 20122.7%18.8%64.1%http://www.gartner.com/newsroom/id/2120015© Liam Thorpe-Young 2013
  • 17. App Revenue 20124%74%20%http://techland.time.com/2013/04/16/ios-vs-android/© Liam Thorpe-Young 2013
  • 18. App Download Share 20120.3%40%40%http://www.research2guidance.com© Liam Thorpe-Young 2013
  • 19. Market Trends?GamesOffice CollaborationHealthPre-TeenEducation© Liam Thorpe-Young 2013
  • 20. How Do We Use Them?Micro-TaskingLocality‘Bored’3 Step RuleApp Hopping© Liam Thorpe-Young 2013
  • 21. Money ModelsFreeFreemium - Free with In App PurchasesSubscriptionsAdverts & Advert RemovalPremium© Liam Thorpe-Young 2013
  • 22. The Future© Liam Thorpe-Young 2013
  • 23. Interesting FutureU.S. Department of Defense ApprovesiOS 6 Devices for Military Networks© Liam Thorpe-Young 2013
  • 24. Where Will It End?http://static5.businessinsider.com© Liam Thorpe-Young 2013
  • 25. Where Will It End?http://www.techoftomorrow.com© Liam Thorpe-Young 2013
  • 26. © Liam Thorpe-Young 2013