Business Communication, Sethi Tata McGraw-Hill Education, 2010:
The Digital Newsroom “Digital platforms fundamentally change the customer experience in ways that are both advantageous and harmful for news organizations’ economics.” (Grueskin. B. A Seave, And L. Grave (2011). The Story So Far: What We Know About the Business of Digital Journalism. Columbia University Press. P 16)
Pro’s. Get news 24 hours a day, its constantly being updated, Flexible and speedy, easy to access. Sites such as twitter let you follow whoever you like, meaning you can see everything they post, this can range from celebrities to news channels. Plenty of links that expand on the original story and take readers elsewhere broadening their knowledge and taking them further afield Niche in markets for online newsrooms that are specific to the web. Also certain newsrooms have you-tube channels, such as CNN and Sky News.
Cont. It is widely accessible as most people have mobile phones and are able to access the internet on a regular basis- mobile internet. It’s a way of making money for Organizations through adverts “Ad rates are three to five times what regular display ads bring.” they “hope that these new kinds of digital journalism will enhance companies’ earnings: the fear is that if they don’t adapt, they will lose audiences’ attention and the revenue it brings.” (Grueskin. B. A Seave, And L. Grave (2011). The Story So Far: What We Know About the Business of Digital Journalism. Columbia University Press. P 55.) Low costs
Cons. Steve Harbula editor of examiner.com: “readers have a large appetite but a short attention span.” (Grueskin. B. A Seave, And L. Grave (2011). The Story So Far: What We Know About the Business of Digital Journalism. Columbia University Press. P16) This means writers and creators have less space and have to grab the potential reader’s attention in the headline, sub-headline and first two sentences to have a realistic chance of keeping them on the page, the use of links is very important. Highly reliant on adverts to generate income. Stories/ sources are not always accurate.
Cont. May cause conflict between print and online Expensive- new research and technologies. Also software and employee training will take time and cost money. New real privacy for example Ashley Cole, Jack Wilshere
Advantages of Social Networking “Humans need (to connect): to connect is a basic human need. According to Maslow’s need hierarchy, social needs to play a vital part.” (Sethi. Business Communication. 2010. T McGraw-Hill Education. Page 9) To share knowledge and expertise.” “It’s very helpful for people who need that expertise for various purposes.”- gather news stories (Sethi. Business Communication. 2010. T McGraw-Hill Education. Page 9.) Builds credibility (Sethi. Business Communication. 2010. T McGraw- Hill Education. Page 11) Good range of contacts which enables connection
Disadvantages of Social Networking 7 deadly disadvantages of social media Time consuming while not giving much in return Not always productive: “used to gain knowledge and expertise but many-a-time become a platform for fun and loses its productivity.” (Sethi. Business Communication. 2010. T McGraw-Hill Education. Page 9) Scams and harassment- spam and virus.