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ASU PRSSA 9-27-11
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ASU PRSSA 9-27-11

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Transcript

  • 1. Liam O’Mahony, MBA, APR www.twitter.com/LiamTOMahony www.liamomahony.wordpress.com
  • 2. Conference Etiquette & Efficiencies
    • Review program / agenda thoroughly well in advance; make your primary session selections the night before.
    • Split up to maximize educational value among your group. Do not attend the same sessions where possible; you can socialize in between and at end of day.
    • If a session’s content is not compelling or helpful to your knowledge or speaker’s presentation is poor, leave quietly and explore other sessions.
    • Take any handouts or materials available in each session, whether you arrive late or leave early.
    • Keep a folder of all takeaways for your own future reference or sharing with peers who weren’t able to attend.
  • 3. Information Gathering & Meetings
    • When meeting with PR practitioners from agencies or organizations you are interested in, ask for a quick 15-minute information interview over the phone or 20-30 minutes in person.
    • Inquire about shadowing contacts or their colleagues in positions that interest you. In an hour, you can learn a lot.
    • At conferences, ask more senior attendees about trends and past conference experiences or tips.
    • Don’t ask about job opportunities; instead highlight recent projects or accomplishments or what makes you unique while still exercising humility.
  • 4. Business Card Formatting
    • When searching for job or in-between positions, consider yourself a freelancer or entrepreneur.
    • Create a title for yourself such as – Public Relations Practitioner, Freelance Writer, Communications Specialist.
    • Make concise professional business cards with succinct contact information.
    • Consider adding “PRSSA Member” or “Cronkite School Alumnus”
    • Until you land first job, consider adding PRSA / ASU Cronkite logos to show affiliation & accomplishments .
    • Include LinkedIn profile link and any career-related publishing site or blog that you maintain regularly.
    • Only include Twitter handle if you use it completely for career and industry-focused posts!
  • 5. Resume Refinements & Categories
    • Check out various formats of mentors, instructors and experienced PRSA professionals to get a feel for the most effective way to organize your education, work experience and credentials.
    • Include separate “bucket categories” for special events, published writing, associations, awards and software experience.
    • Include any volunteer work or philanthropic activities.
    • Include any educational courses or certifications outside of your college degree.
    • As you progress in career, remove any non-PR jobs (i.e. Starbucks barista, restaurant server, retail rep.)
  • 6. Writing/Creative/PR Portfolio Preparation
    • Keep any published writing samples in a folder and make copies for your developing portfolio.
    • Seek out freelance writing opportunities with community newspapers and local magazines.
    • Make PDFs, JPEGs, etc. for any articles, PR writing samples or creative projects.
    • Select your best 5-7 work samples for initial portfolio.
    • Invest in a nice professional portfolio (Michael’s or Office Depot - $10-$30 average).
    • Back up all of your career files (resume, references, cover letter, portfolio) on a flash drive and keep with you.
    • Consider a Wordpress or other publishing platform to host your professional profile and portfolio.
  • 7. General Career & Networking Tips
    • Keep a binder/folder with plastic sleeves for business cards
    • Always follow through or thank any contacts or mentors that helped you or provided insights or counsel
    • Sign up for free enewsletters (PRSA, IABC, magazines, etc)
    • Check web site for speakers/events that appeal to you
    • Always have paper and pen for events, luncheons, speaking engagements
    • Read national and local business magazines
    • Share contacts, ideas & publications with peers, coworkers  Reciprocation is good KARMA!
    • Be a versatile, organized project manager & generalist
    • Be flexible, humble and embrace new roles and tasks
  • 8. Job Prospecting - Avenues to Consider
    • University Sports Info or Marketing Department
    • Shadow a mentor or colleague in a large corporation, agency or sports team (ask to see press areas). Inquire about shadowing colleagues in other divisions, facilities, partner organizations to learn other skills.
    • Volunteer for PR at special events, races, fundraisers for non-profits, healthcare, etc.
    • When visiting hometown or other cities, seek information meetings with local PRSA, IABC members.
    • Check local association job bank.
    • Read the Phoenix Business Journal every Friday (get it at the library if you can’t order a subscription; or read general news online)
  • 9. On the Job -> Professional Development
    • Seek budget for professional memberships, industry publication subscriptions, conference attendance opportunities.
    • Mentoring can be a 360-degree process – you may have software knowledge and industry trend information that your supervisors lack.
    • Consider evening classes (i.e. design, web, finance) or consider
    • grad school.
    • Consider APR (PRSA) and ABC (IABC) professional certifications after several years of experience.
  • 10. Expand MarComm Discipline Knowledge
    • Project Management with other departments
    • Web site content, design, functionality
    • Advertising processes, vendor management
    • Marketing planning, strategies and software
    • Customer service procedures, training, supervising
      • Versatile = Valuable -> Proven Asset

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