Why would a successful
university review its brand?
Top 10 UK research-intensive university
                    
     Member of the Russell Group
However, market research
undertaken by the University
   of Southampton showed
  public perception did not
         reflec...
The brand is not the logo.
“Universities are not very good
 at selling themselves because
   they have never had to.”
              Chapleo, C. 2007 ...
One in five postgraduates that
declined a place at this university
 did so because of its perceived
    reputation and pre...
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
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Why Review Your Branding?

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Looking at why branding is important to HE

Published in: Design, Education, Business
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Why Review Your Branding?

  1. 1. Why would a successful university review its brand?
  2. 2. Top 10 UK research-intensive university   Member of the Russell Group
  3. 3. However, market research undertaken by the University of Southampton showed public perception did not reflect this.
  4. 4. The brand is not the logo.
  5. 5. “Universities are not very good at selling themselves because they have never had to.” Chapleo, C. 2007 Barriers to brand building in UK universities
  6. 6. One in five postgraduates that declined a place at this university did so because of its perceived reputation and prestige in comparison to other institutions. Source, 2008 Postgraduate online survey - University of Bath
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