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Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
Why Review Your Branding?
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Why Review Your Branding?

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Looking at why branding is important to HE

Looking at why branding is important to HE

Published in: Design, Education, Business
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  • 1. Why would a successful university review its brand?
  • 2. Top 10 UK research-intensive university   Member of the Russell Group
  • 3. However, market research undertaken by the University of Southampton showed public perception did not reflect this.
  • 4. The brand is not the logo.
  • 5. “Universities are not very good at selling themselves because they have never had to.” Chapleo, C. 2007 Barriers to brand building in UK universities
  • 6. One in five postgraduates that declined a place at this university did so because of its perceived reputation and prestige in comparison to other institutions. Source, 2008 Postgraduate online survey - University of Bath

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