Making Websites with WordPress

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An updated version of "Making Websites with WordPress", delivered to the Bucks-Mont Online Marketing Meetup in May 2013.

An updated version of "Making Websites with WordPress", delivered to the Bucks-Mont Online Marketing Meetup in May 2013.

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  • 1. Making Websiteswith WordPressLiam Dempsey | LBDesign
  • 2. §  Run LBDesign, a communicationsdesign consultancy in Philly andLondon§  Working with WordPress since 2007§  A designer who codes§  Run the Philly ‘burbs WordPressMeetupBucks-Mont Online Marketing Meetup: May 2013About Liam
  • 3. Bucks-Mont Online Marketing Meetup: May 2013
  • 4. What We’ll Cover§  The state of WordPress in 2013§  Presenting the case of WordPress asa CMS of choice§  Tips on approaching WordPressprojectsBucks-Mont Online Marketing Meetup: May 2013
  • 5. What We Won’t Cover§  Design or development best practices§  The nitty-gritty of WordPressdevelopment – no talking code!Bucks-Mont Online Marketing Meetup: May 2013
  • 6. Bucks-Mont Online Marketing Meetup: May 2013Happy 10th Anniversary!
  • 7. WP: Not just for bloggingBucks-Mont Online Marketing Meetup: May 2013
  • 8. State of WordPress§  Currently 66,299,697 sites run on WP§  ~20% of the top 1 million websites runon WordPress§  Examples: The NY Times, CNN,Rolling Stones§  Supported by Automattic§  Social is on the horizon: BuddyPress§  Up next: apps built with WordPressBucks-Mont Online Marketing Meetup: May 2013
  • 9. Why use WordPress?§  Easy for content managers to use§  Loads of quality plugins§  Flexible§  Scalable§  Very popular – so loads of greatdesigners and developers know itBucks-Mont Online Marketing Meetup: May 2013
  • 10. WordPress is SEO friendly§  Customizable permalinks = SEOfriendly URLs§  Editable slugs§  Plenty of SEO/content strategyplugins§  Even sliders are SEO friendlyBucks-Mont Online Marketing Meetup: May 2013
  • 11. What are themes?§  Add a mixture ofdesign andfunctionality§  Three types:§  Free§  Premium§  Starter/CustomBucks-Mont Online Marketing Meetup: May 2013
  • 12. Thinking about themes§  Not all themes are created equal§  Some are more flexible and robust§  Some are easier to use for end-clients§  Some are downright scary!§  iThemes, Woo Themes + StartBox arereliable and safeBucks-Mont Online Marketing Meetup: May 2013
  • 13. Editing purchased themes– even good ones – israrely a cost effectivesolutionBucks-Mont Online Marketing Meetup: May 2013A Word to the Wise
  • 14. What are plugins?§  Software add-ons§  Plugins address manyneeds:§  SEO and blogging§  User permissions§  Events§  Digital Downloads§  Membershipsubscriptions§  Podcasts and videoBucks-Mont Online Marketing Meetup: May 2013
  • 15. Plugin considerations§  Not all plugins are created equal§  User-interface varies greatly§  Shody plugins can be inefficient orpresent security issues§  Some plugins don’t play nicely withothers§  Rule of thumb: Don’t make pluginsfirst option§  Don’t be afraid to use solid pluginsBucks-Mont Online Marketing Meetup: May 2013
  • 16. Suggested plugins I§  SEO: WordPress SEO by Yoast§  Contact forms: Gravity Forms§  Social Media: DiggDigg§  Slider: Soliloquy§  Digital Downloads: Easy DigitalDownloadsBucks-Mont Online Marketing Meetup: May 2013
  • 17. Suggested plugins II§  Podcasts: Blubrry Power Press§  Membership: Paid Memberships Pro,S2 Member§  Customization: Advanced CustomFieldsBucks-Mont Online Marketing Meetup: May 2013
  • 18. Custom Post Types§  Used for any content type with aneed for repeated instances – eg,Recipes, Staff, Products, etc.§  The custom post type and fields arecustomized§  Data from CPT can be displayedacross the site with easeBucks-Mont Online Marketing Meetup: May 2013
  • 19. Why use CPT?§  Allows content managers to focus oncontent – without worrying aboutdesign§  Can be very SEO friendly§  Allows for a richer user experience ascontent is consistent across the siteBucks-Mont Online Marketing Meetup: May 2013
  • 20. Don’t Skimp on Security§  Think “Safety first!”§  Back up, back up, back up§  WordPress is popular, ergo it’s atarget for hackers§  Still a very secure platform§  Pay for good hosting and keep thesoftware up-to-dateBucks-Mont Online Marketing Meetup: May 2013
  • 21. Thanks!Blog: liamdempsey.comWork: lbdesign.tvQuirky: chickenmonkeydog.comTwitter: @liamdempseyBucks-Mont Online Marketing Meetup: May 2013