Building a
Web Presence
with WordPress
Liam Dempsey | LBDesign
About Liam
§  Run LBDesign, a communications
design consultancy in Philly and
London
§  Working with WordPress since 200...
Chester County Marketing Group: October 2013
What We’ll Cover
§  The state of WordPress in 2013
§  Presenting the case of WordPress as
a CMS of choice
§  Tips on ap...
What We Won’t Cover
§  Design or development best practices
§  The nitty-gritty of WordPress
development – no talking co...
WP: Not just for blogging

Chester County Marketing Group: October 2013
State of WordPress
§  Currently 71,856,103 sites run on WP
§  20% of the top 1 million websites run on
WordPress
§  Exa...
Why use WordPress?
§  Easy for content managers to use
§  Loads of quality plugins
§  Flexible
§  Scalable
§  Very po...
WordPress is SEO friendly
§  Customizable permalinks = SEO
friendly URLs
§  Editable slugs
§  Plenty of SEO/content str...
What are themes?
§  Add a mixture of
design and
functionality
§  Three types:
§  Free
§  Premium
§  Starter/Custom

C...
Thinking about themes
§  Not all themes are created equal
§  Some are more flexible and robust
§  Some are easier to use...
A Word to the Wise
Editing purchased themes
– even good ones – is
rarely a cost effective
solution

Chester County Marketin...
What are plugins?
§  Software add-ons
§  Plugins address many
needs:
§  SEO and blogging
§  User permissions
§  Event...
Plugin considerations
§  Not all plugins are created equal
§  User-interface varies greatly
§  Shody plugins can be ine...
Suggested plugins I
§  SEO: WordPress SEO by Yoast
§  Contact forms: Gravity Forms
§  Social Media: DiggDigg
§  Slider...
Suggested plugins II
§  Podcasts: Blubrry Power Press
§  Membership: Paid Memberships Pro,
S2 Member, Exchange with
Memb...
Custom Post Types
§  Used for any content type with a
need for repeated instances – eg,
Recipes, Staff, Products, etc.
§ ...
Why use CPT?
§  Allows content managers to focus on
content – without worrying about
design
§  Can be very SEO friendly
...
Don’t Skimp on Security
§  Think “Safety first!”
§  Back up, back up, back up
§  WordPress is popular, ergo it’s a
targe...
Thanks!
Blog: liamdempsey.com
Work: lbdesign.tv
Quirky: chickenmonkeydog.com
Twitter: @liamdempsey

Chester County Marketi...
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Building a Web Presence with WordPress

  1. 1. Building a Web Presence with WordPress Liam Dempsey | LBDesign
  2. 2. About Liam §  Run LBDesign, a communications design consultancy in Philly and London §  Working with WordPress since 2007 §  A designer who codes §  Run the Philly ‘burbs WordPress Meetup Chester County Marketing Group: October 2013
  3. 3. Chester County Marketing Group: October 2013
  4. 4. What We’ll Cover §  The state of WordPress in 2013 §  Presenting the case of WordPress as a CMS of choice §  Tips on approaching WordPress projects Chester County Marketing Group: October 2013
  5. 5. What We Won’t Cover §  Design or development best practices §  The nitty-gritty of WordPress development – no talking code! Chester County Marketing Group: October 2013
  6. 6. WP: Not just for blogging Chester County Marketing Group: October 2013
  7. 7. State of WordPress §  Currently 71,856,103 sites run on WP §  20% of the top 1 million websites run on WordPress §  Examples: The NY Times, CNN, Rolling Stones §  Supported by Automattic §  Social is on the horizon: BuddyPress §  Up next: WordPress as App Framework Chester County Marketing Group: October 2013
  8. 8. Why use WordPress? §  Easy for content managers to use §  Loads of quality plugins §  Flexible §  Scalable §  Very popular – so loads of great designers and developers know it Chester County Marketing Group: October 2013
  9. 9. WordPress is SEO friendly §  Customizable permalinks = SEO friendly URLs §  Editable slugs §  Plenty of SEO/content strategy plugins §  Even sliders are SEO friendly Chester County Marketing Group: October 2013
  10. 10. What are themes? §  Add a mixture of design and functionality §  Three types: §  Free §  Premium §  Starter/Custom Chester County Marketing Group: October 2013
  11. 11. Thinking about themes §  Not all themes are created equal §  Some are more flexible and robust §  Some are easier to use for end-clients §  Some are downright scary! §  iThemes, Woo Themes + StartBox are reliable and safe (… there are others) §  Frameworks: Genesis, WooThemes, Headway, Ultimatum + Startbox Chester County Marketing Group: October 2013
  12. 12. A Word to the Wise Editing purchased themes – even good ones – is rarely a cost effective solution Chester County Marketing Group: October 2013
  13. 13. What are plugins? §  Software add-ons §  Plugins address many needs: §  SEO and blogging §  User permissions §  Events §  Digital Downloads §  Membership subscriptions §  Podcasts and video Chester County Marketing Group: October 2013
  14. 14. Plugin considerations §  Not all plugins are created equal §  User-interface varies greatly §  Shody plugins can be inefficient or present security issues §  Some plugins don’t play nicely with others §  Rule of thumb: Don’t make plugins first option §  Don’t be afraid to use solid plugins Chester County Marketing Group: October 2013
  15. 15. Suggested plugins I §  SEO: WordPress SEO by Yoast §  Contact forms: Gravity Forms §  Social Media: DiggDigg §  Slider: Soliloquy §  Digital Downloads: Easy Digital Downloads Chester County Marketing Group: October 2013
  16. 16. Suggested plugins II §  Podcasts: Blubrry Power Press §  Membership: Paid Memberships Pro, S2 Member, Exchange with Membership Add-on §  Customization: Advanced Custom Fields Chester County Marketing Group: October 2013
  17. 17. Custom Post Types §  Used for any content type with a need for repeated instances – eg, Recipes, Staff, Products, etc. §  The custom post type and fields are customized §  Data from CPT can be displayed across the site with ease Chester County Marketing Group: October 2013
  18. 18. Why use CPT? §  Allows content managers to focus on content – without worrying about design §  Can be very SEO friendly §  Allows for a richer user experience as content is consistent across the site Chester County Marketing Group: October 2013
  19. 19. Don’t Skimp on Security §  Think “Safety first!” §  Back up, back up, back up §  WordPress is popular, ergo it’s a target for hackers §  Still a very secure platform §  Pay for good hosting and keep the software up-to-date Chester County Marketing Group: October 2013
  20. 20. Thanks! Blog: liamdempsey.com Work: lbdesign.tv Quirky: chickenmonkeydog.com Twitter: @liamdempsey Chester County Marketing Group: October 2013

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