The video is an upbeat performance
video. The music video reflects the
liveliness of the song throughout, yet is
has aspects of conceptual as the video
does not reflect the lyrics.
Fergie is dressed ostentatiously as if
performing in a gig. This is reflective of
the performance elements of the video.
The men in this video are however more
casually dressed reflective to the
conceptual elements of the video.
The camera shots used in this video are
generally matched cuts and motivated
cuts. They move at a fast pace to reflect
the lively video. The shots are blurred at
times which again reflects the fast pace
and also the fast movements of the
people in the video.
The editing uses various cuts which
reflects the pace of the video. It also
uses continuity editing throughout to add
flow to the music video. The editing also
uses a dissolve technique that adds a
blurring effect to the video. The blur is
used to change scenes.
The song is an upbeat song, which would
most probably be played in night clubs.
The song is reflected by the pace of the
musci video through pace, but not
through lyrics. This shows elements of
conceptual video’s however, we know
the video is performance due to where it
This shot shows David Guetta in a recording studio, directing the
video. This shows his automatic influence on the video.
The mise-en-scene shows the
surroundings of a recording studio. This
immediately shows the setting and shows
that the video is a performance video.
David Guetta is dressed in fashionable,
modern day clothes to show the modern
time setting which is also shown in the
amount of equipment in the recording
The scene cuts from the zoomed in
image of a dashboard panel to David
Guetta who is fixing another dashboard.
This shows his role in the video. The shot is
a medium shot which shows David
Guetta and the surrounding in which he
The editing in this scene uses a
motivated cut to show David Guetta sat
in the studio speaking into a
microphone. No tilts are used to reflect
David Guetta’s power, but this is already
apparent through his ability to operate
the machines in the studio.
In this scene, David Guetta speaks into a
microphone to announce the beginning
of the recording. This again shows his
power and also tells the audience that
there are about to be introduced to the
other artists in the video.
This shot shows Fergie singing into the microphone, who is obviously
intent on making this song a success because of the way she looks up
to the microphone. This shows determination.
As mentioned earlier Fergie is dressed
very over the top. This shows her celebrity
status. Ostentatious outfits are also worn
in music gigs which shows how the video
is a performance video.
The camera uses a medium shot to show
the background of the recording studio.
It uses a slight low angle to reiterate the
artists celebrity status.
The scene before this uses another
motivated cut, to then show Fergie
singing into her microphone. This shot is
used to show the audience the artist that
wasn’t apparent in the first place.
‘all the things I know right now’- this line is
sang at the time of the scene. Fergie’s
facial expression doesn’t show any
particular emotion, but does show
determination. This isn’t reflected
through the lyrics.
This shot shows the artists dancing to the track as they sing. It also
shows all the equipment and the empty space around them.
The casually dressed men are in
juxtaposition to the ostentatiously
dressed Fergie. As she opened the song
through singing this could be a possible
reflection of her superiority over the men
in the video. The empty is deliberately
shown as it gets filled with people later in
The camera uses a long shot so that the
audience knows everyone who is
present. The camera is also tilted
upwards giving everyone equal power
however this is juxtaposed with the overly
The camera uses a cut to this shot to
show the artists in the video. It also uses a
tilt to give power to the artists. The power
is exerted over the audience who have
the lower view. The tilt also suggests that
of a stage and the audience looking up
to the act.
The sound in this shot is only the
background track building up to the
next part of the song. The artists are
dancing to this build up which however
rather than going into the chorus goes
into another verse.
In this shot a man is peering into the studio listening to the music.
The man is again dressed in modern
clothes to reflect the time setting. He is
wearing a pair of headphones around
his neck, this shows his interest in music
and the modernity of these headphones
again reiterates the setting.
The shot uses a close up. This makes the
audience feel as though they are
involved in the scene and also watching
the song being recorded. The camera is
directed at the man side-on to show
where he is looking, this is used rather
than using an over the shoulder shot to
separate the man from the celebrities.
This shot cuts from a zoomed out image
into a close up of the man looking into
the studio. He is acknowledging where
the music is coming from and the cuts is
used to show him finding the source of
‘the heat between you and I’. The lyrics
again do not reflect the video as the
scene shows a man looking into the
studio. This scene is flickering between
the man and the artists singing.
In this shot, more people have acknowledged the music and are making
their way to the studio.
This shows a rural area and many people
in the process of making their way to the
studio. They are all dressed casually but
their clothing is typical of the modern
The camera uses a long shot to establish
all the people on the way to the studio. It
is at an floor level as shown by the legs
walking past the camera. This shot is
used to extend the shot and show more
This scene uses cross cutting to show the
number of people coming to the studio
from different areas. The cross cutting
reiterates the fast pace of the video.
‘there’s no gettin’ over’. These lyrics are
obviously not shown in the video, as the
video shows many people whereas this
line is directed at one person.
This shot shows a dissolve from the scene inside into a scene in the street.
The person in this shot is deliberately
wearing a black t-shirt to stand out from
the bright dissolving background. The
shot gradually turns completely white
until it turns into another shot.
The camera uses a medium shot to show
people moving outside. This can be seen
in the bright background. The camera
focuses on one main person who is
dominating the shot.
The dissolve technique is used to
transcend this scene into the next. The
scene blurs into a bright white light, then
changes into a scene which is outside.
This technique adds fluidity to the video
and is also slower than the fast pace
‘I’ma party and party’- this scene shows
everyone moving outside to continue
the party. The scene before this shows
the people in the studio dancing to the
This shot is similar to the establishing shot of a close up of the
dashboard. This is again being operated by David Guetta, showing his
The shot shows a close up image of
David Guetta’s hand playing the piano.
This shot was deliberately put in the
video to reiterate his influence. In this
background of this shot, people can be
seen dancing. This makes the song seem
popular and appealing as it is
appreciated by fellow music fans.
This shot is a close up of a keyboard. This
shot shows the ability of David Guetta. It
also shows the success of the song
through the number of people who have
attended the outside gig.
The editing used in this shot is a close up
shot. This shot is used to show the
importance of the keyboard it is zoomed
in on, as the keyboard is a main
instrument used throughout.
‘no gettin’ over’ The keyboard is played
over the prolonged ‘over’. This gives it an
additional beat and keeps a steady
rhythm. It also emphasises the word
‘over’ through the use of the only sound
being heard are the keyboard and
In conclusion, whilst the video is
predominantly a performance video
shown through the setting of a studio, it
has elements of conceptual in that the
lyrics do not relate to the video.
However, this usually isn’t the case in
performance video’s as it isn’t possible
on vide of live performances etc.