Nmm Overview Rev
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Nmm Overview Rev Nmm Overview Rev Presentation Transcript

  • WHO WE ARE NMM is a family of alternative weekly newspapers and websites: Hartford New Haven Fairfield County Advocate Advocate Weekly hartfordadvocate.com newhavenadvocate.com fairfieldweekly.com 2
  • WHO WE ARE NMM offers award-winning journalism, comprehensive and relied-upon local listings, trusted and talked-about reviews, and bold, effective advertising. 3
  • WHO WE ARE The publications and websites of NMM will always be: ° A provocative news source ° A premiere entertainment resource in each local ° Advocates for social justice market ° Promoters of liberal, ° Free to audiences progressive causes ° A locally relevant ° Uninhibited by commercial resource interests 4
  • NMM MISSION STATEMENT The NMM mission is to provide insight and information to our readers, market reach and brand impact for our advertisers, and innovative, meaningful interaction with and between both. 5
  • NMM MISSION STATEMENT Through our weekly publications, online platform, proprietary and sponsored local events, and e- communications, we strive to create an ever-evolving dialogue with our readers, advertisers, and partners that is always smart… topical… irreplaceable. 6
  • DEMOS – AGE NMM readers are young and vibrant: ° 13.6% of NMM readers are 18–24 years old ° 16.1% of NMM readers are 25–34 years old ° 23.4% of NMM readers are 35–44 years old ° 19.5% of NMM readers are 45–54 years old ° 27.4% of NMM readers are 55+ years old * 53.1% of NMM readers fall into the very desirable 18–44 year old demographic Source: Scarborough Research-New York, NY 2008 Release 1 & Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1 7
  • DEMOS – EDUCATION NMM readers are smart and savvy: ° 29.9% of NMM readers are High School Grads ° 31.3% of NMM readers attended Some College ° 16.1% of NMM readers are College Grads ° 15.4% of NMM readers studied Post-Grad * 62.8% of NMM readers have attended college or graduate school Source: Scarborough Research-New York, NY 2008 Release 1 & Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1 8
  • DEMOS – INCOME NMM readers are active and affluent: ° 59.0% of NMM readers have HHLD incomes of $50K+ ° 42.4% of NMM readers have HHLD incomes of $75K+ ° 28.5% of NMM readers have HHLD incomes of $100K+ * Well over a quarter of NMM readers have HHLD incomes above $100K Source: Scarborough Research-New York, NY 2008 Release 1 & Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1 9
  • DEMOS – Nightlife NMM readers enjoy the good life and good times: ° 27.9% of NMM readers visited a comedy club or other nightclub in the past 12 months ° 17.0% of NMM readers bought beer or wine at a bar or nightclub in the past 30 days ° 51.3% of NMM readers drank beer* in the past 30 days ° 49.1% of NMM readers drank liquor in the past 30 days *Excluding non-alcoholic beer Source: Scarborough Research-New York, NY 2008 Release 1 & Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1 10
  • DEMOS – Activities NMM readers are always out and about: ° 62.4% of NMM readers attended a movie 1 or more times in the past 3 months ° 61.9% of NMM readers ate at a sit-down restaurant 3 or more times in the past 30 days ° 57.4% of NMM readers attended a concert in the past 12 months ° 65.1% of NMM readers attended a dance, symphony, opera or live theatre performance in the past year. Source: Scarborough Research-New York, NY 2008 Release 1 & Hartford, CT 2008 Release 1 & Hartford, CT 2007 Release 1 11
  • CIRCULATION 2009 CIRCULATION MAP With a completely unique media footprint, NMM covers the news, arts, entertainment, and culture of Connecticut with a voice and point of view like no other. • Hartford 45,000 • New Haven 40,000 • Fairfield 30,000 *Independently audited by Verified Audit Circulation. Circulation figures valid starting March 2009. 12
  • NMM ONLINE NMM ONLINE is comprised of hartfordadvocate.com newhavenadvocate.com fairfieldweekly.com NMM ONLINE averages 235,000 pageviews per month & saw a 22% increase in pageviews in 2008 vs. 2007. NMM ONLINE averages 90,000 visits per month & saw a 32% increase in visits in 2008 vs. 2007. *Excludes personals and some classifieds sections of sites Source: Google Analytics 13
  • BRAND PROMISE In a highly fractured media landscape, New Mass. Media provides innovative, creative solutions to anyone marketing products or services to a youthful, active audience. The NMM newspapers have been the premier news and arts weekly publications in Connecticut since 1975. Our multi-media products (newspapers, web sites, and e-mail programs) reach active, educated and loyal readers, many with household incomes over $100,000. 14