Ikea Tampines Restaurant

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Ikea Tampines Restaurant

  1. 1. PROJECT 1:IKEA TAMPINESRESTAURANTChung Li Min
  2. 2. Problem statement Ikea Shop for products Restaurants & Shop for products CaféEntrance Exit http://www.ikea.com/ms/en_SG/the_ikea_story/the_ikea_store/practical_tips.html #/link5 • Ikea’s route is created to be a maze to get people to stay longer. However, you are a café patron you went there for food but you have to walk a long way out. • What can you do to solve this problem? Can we relocate the Ikea restaurant / implement a new outlet for Ikea restaurant? • Or create a new dining experience for them?
  3. 3. Ikea floorplan?• Intention: is to keep customers in store longer, as long as they could.• It makes the customers feels compelled to pick up a few extra impulse purchases.
  4. 4. Living i room Kitchen Bedroom i i i i Living room i shortcut Smaland storage Dining playroom i Escalator(Entrance) & lift i i Wardrobes Toilets/ & storage phones shortcu t Staircase To Level 3 shortcut i & lift Market hall workspace Children’s Ikea restaurant & Café i ikea
  5. 5. Ikea business• At IKEA, their vision is to create a better everyday life for the many people.• Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.• As for their restaurant purpose is to allow the customers to have a break and have their meal before continuing with their shopping.
  6. 6. Questions asked?• What is Ikea dining experience like?• What kind of “Ikea style” in the restaurant?• Where can it be instead of Ikea?• What is the concept of it?• What are the stakeholders’ view?• Ikea objective for the restaurant?
  7. 7. Ikea Dining ExperienceIdea 1Furniture:• Using Ikea’s products as the furniture for the restaurant.• Place Ikea’s products and promote them in the restaurant along the path or where the patrons seats.Food:• Ikea restaurant’s popular food. (eg: Sweden food like meatballs and etc.)
  8. 8. Ikea Dining ExperienceAmbience:• Using warm lightings and give the customers a cozy feel so that they will enjoy their food and will visit Ikea Tampines restaurant the next time.Architecture• For instance, giving the customers a plain wall without textures what will they feel in that place. What makes them satisfied and appealed to eyes?Location• Is the location easily accessed by the customers? Where is the satisfied location for them?
  9. 9. Understanding Ikea Tampines Restaurant• Understand the users needs and wants before continuing to design.• Crafting survey to get feedbacks from the users then further enhance the dining experience.
  10. 10. Draft Survey questions1) Name, age, profession.2) Do you live near Ikea Tampines? Yes/ No3) How frequent do you visit Ikea Tampines’s restaurant? Daily/weekly/ monthly/ occasionally. Please elaborate.4) If you were to rate the restaurant (0-worst, 5-excellent): i. Atmosphere__ ii. Food__ iii. Architecture__ iv. Ambience__ v. Overall dining experience__5) What improvements can be done to enhance the dining experience?6) If it were to be relocate or franchised out, where would you want it to be? i. What should be remains or replaces with new elements?____ Why?_____ (eg: atmosphere, ambience, architecture, food and etc.)
  11. 11. Improvised Survey Questions (Page 1)Understanding Ikea Tampines RestaurantIntroduction:Hi, I am student from Design for interactivity. I am doing thissurvey for my project. It is regarding user-research for IkeaTampines restaurant. Please kindly give me your valuablefeedbacks for Ikea Tampines restaurant. It will roughly takeabout 6 minutes of your time. Thank you.
  12. 12. Improvised Survey Questions
  13. 13. Improvised Survey Questions (Page 2)1. About yourselfName: Email Address:Age Range:o under 18o 18-24o 25-34o 35-54o 55+ Do you belong in any of the following profession?o Designo Food & Beverageo Businesso None of the above
  14. 14. Improvised Survey Questions
  15. 15. Improvised Survey Questions (Page 3)2. How frequent do you visit Ikea Tampines Restaurant?o Dailyo Weeklyo Once in a montho Once in 3 monthso Others (please specify):
  16. 16. Improvised Survey Questions (Page 3)3. How would you rate the Ikea Tampines restaurant?(Provide a tick for each row) Very Satisfied Neutral Dissatisfied Very Satisfied DissatisfiedAtmosphereAmbienceFoodArchitectureLocationOverallDiningExperience
  17. 17. Improvised Survey Questions
  18. 18. Improvised Survey Questions (page 4)4) In your opinion, which of the following could provide you a satisfyingdining experience? (Tick all that applies)ATMOSPHERE- In your opinion, which will be the suitable and satisfiedatmosphere? Placement of the furniture Layout of the restaurant Environment Sound (music played etc.) Others (please specify):AMBIENCE- In your opinion, which will be the suitable and satisfied ambience? Soft lighting (dim light , warm light) Bright lighting (white light) Signage (menu board etc.) Seating (different seating plans) Others (please specify):
  19. 19. Improvised Survey Questions (page 4)FOOD- In your opinion, which will be the suitable and satisfied food? Swedish Meatballs Chicken Wings Najad Salmon Fish & Chips meal Others (please specify):ARCHITECTURE- In your opinion, which will be the suitable and satisfiedarchitecture? Furniture (tables, chairs etc.) Wall structures (shapes, colours etc.) Flooring (tiles, textures etc.) Others (please specify):
  20. 20. Improvised Survey Questions (page 4)LOCATION- In your opinion, where is a suitable and satisfied locationfor the restaurant? Inside Ikea at the right side of the Entrance Outside of Ikea at the left side of the Exit Outside of Ikea nearby shop houses, shopping malls. Others (please specify):
  21. 21. Improvised Survey Questions (page 4)5) Any suggestions you would recommend for improvements toenhance your dining experience: Comments/ remarks Atmosphere Ambience Food Architecture6) If the FOOD prices were to be changed due to the NEW DININGEXPERIENCE. Will you still be willing to pay for the food?o Yeso Noo Depends, please elaborate:
  22. 22. Improvised Survey Questions
  23. 23. Improvised Survey Questions
  24. 24. Improvised Survey Questions
  25. 25. Improvised Survey Questions
  26. 26. Improvised Survey Questions (page 5)Thank you for your valuable time and have a nice day!
  27. 27. Survey details• For your information, the survey is still ongoing. This is the survey link: http://www.surveygizmo.com/s3/776695/Understanding- Ikea-Tampines-Restaurant• Currently, there is 26 people who did this survey.• From their survey answers, it seems to have some patterns however I cannot judge it now because it is still ongoing and there will still be different answers coming in.
  28. 28. A few examples of similar answersAtmosphere:How would you rate the Ikea Ambience:How would you rate the Ikea Food:How would you rate the IkeaTampines restaurant?(Provide a tick for Tampines restaurant?(Provide a tick for Tampines restaurant?(Provide a tick foreach row) each row) each row)Satisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedNeutral Neutral SatisfiedNeutral Neutral SatisfiedNeutral Neutral NeutralSatisfied Satisfied SatisfiedNeutral Neutral NeutralSatisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedNeutral Neutral NeutralSatisfied Very Satisfied NeutralSatisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedSatisfied Satisfied SatisfiedVery Satisfied Satisfied NeutralSatisfied Satisfied Very SatisfiedSatisfied Satisfied SatisfiedVery Satisfied Very Satisfied Very SatisfiedSatisfied Satisfied SatisfiedSatisfied Satisfied NeutralSatisfied Satisfied Very SatisfiedSatisfied Satisfied NeutralSatisfied Satisfied Satisfied
  29. 29. A few examples of similar answersPlacement of the furniture:ATMOSPHERE- Layout of the restuarant:ATMOSPHERE- In Environment:ATMOSPHERE- In yourIn your opinion, which will be the your opinion, which will be the suitable opinion, which will be the suitable andsuitable and satisfied atmosphere?:In and satisfied atmosphere?:In your satisfied atmosphere?:In your opinion,your opinion, which of the following opinion, which of the following could which of the following could provide youcould provide you a satisfying dining provide you a satisfying dining a satisfying dining experience? (Tick allexperience? (Tick all that applies) experience? (Tick all that applies) that applies) Layout of the restuarant Environment Layout of the restuarant EnvironmentPlacement of the furniture Environment Layout of the restuarant Environment EnvironmentPlacement of the furniture Layout of the restuarantPlacement of the furniture EnvironmentPlacement of the furniture Layout of the restuarant Environment Layout of the restuarantPlacement of the furniture Layout of the restuarant Environment EnvironmentPlacement of the furniture Layout of the restuarant Environment Environment Environment Layout of the restuarant Environment Layout of the restuarant Layout of the restuarantPlacement of the furniture Layout of the restuarant Environment Layout of the restuarantPlacement of the furniture EnvironmentPlacement of the furniturePlacement of the furniture Environment Layout of the restuarant

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