MatchMaker

Social TV Final Project Li Bian :: libian@mit.edu ::Information Ecology

MatchMakera system that suggests friends to people on Facebook by analyzing andmatching peoples online profile with the profiles of TV characters.retrieve more accurate friend suggestions by leveraging the power of humanunderstanding of one another through existing social network.using relationships in TV programs as a parallel comparison matrix, extendsthese relationships into reality to help people find friends whose personalityand characteristics are expected to suit them well.

MatchMaker

“People You May Know”

“People You May Know” “Friends”

“People You May Know” “Friends” Proximity matching

“People You May Know” “Friends” Personality matching

MatchMaker Reality Projection

“People You May Know” Network growth trajectory: linear filtering

“People You May Know” Network growth trajectory: linear filteringWhat asmall world!

“People You May Know” Network growth trajectory: linear filteringWhat asmall world! “…focused on the individual experiences… ---Lean Startup

“People You May Know” Network growth trajectory: linear filtering

MatchMaker Network growth trajectory: sporadic

MatchMakerTighter friendship (viral network effect, another kick on exponential growth)Greater peer to peer influence (higher click through rate)Drive curiosity, not “suggestion”(“What can I talk about with friends?”  “What do my friends think of me?”)

Thank you

MatchMaker

by li_chakuli on Jul 27, 2011

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MatchMaker — Presentation Transcript