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Devopsdays2013
Devopsdays2013
Devopsdays2013
Devopsdays2013
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Devopsdays2013
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Devopsdays2013
Devopsdays2013
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Devopsdays2013

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Serena Pitch at DevOps Days Berlin 2013

Serena Pitch at DevOps Days Berlin 2013

Published in: Technology, Business
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  • Serena has been born, bred and refined to be your enterprise partner. We are an enterprise scale company with some 29 offices worldwide, over 700 employees, more than 300 of whom are engineers, over $200 million dollars in revenue. This makes Serena the largest independent ALM vendor in the world.We are of the scale that enterprises feel comfortable working with, and yet because we’re focused on improving application dev, delivery and process automation, we have the kind of focus that the mega-vendors can’t bring to the party. Serena is financially sound, with robust cash flow. We were taken private a few years ago and thus are part of the portfolio of Silver Lake,the world’s largest technology investor. For some 30 years now, the soul of our software as well as in our services and support people is unparalleled in the industry. And now we’re doing it with systems from the mainframe, to the iPhone, from coded over to configured.
  • Using Serena ppComposer a business developer can visually design Business Mashups. Using Mashup Composer’s drag-and-drop interface, she can design human workflow processes, orchestrations between different systems, and connections to external services. Serena Mashup Composer is designed for business developers—semi-technical users that are familiar with common Internet technologies but likely do not know how to write code. These business developers may sit within IT (for example a business analyst) or within business units (for example a sales operations manager). In general, these business developers are close to the business problem that needs to be solved, and are looking for pragmatic, quick solutions.
  • Using Serena ppComposer a business developer can visually design Business Mashups. Using Mashup Composer’s drag-and-drop interface, she can design human workflow processes, orchestrations between different systems, and connections to external services. Serena Mashup Composer is designed for business developers—semi-technical users that are familiar with common Internet technologies but likely do not know how to write code. These business developers may sit within IT (for example a business analyst) or within business units (for example a sales operations manager). In general, these business developers are close to the business problem that needs to be solved, and are looking for pragmatic, quick solutions.
  • Transcript

    • 1. Serena SoftwareSupporting ALM since 1980 on Distributed and MainframeSERENA SOFTWARE INC.27May 2013
    • 2. Serena Software StrategySERENA SOFTWARE INC.2Demand DeployDevelopHPSerenaIBMCA otherSerena Business ManagerPeopleProcessesToolsPeopleProcessesToolsWorkflow – Orchestration - Automation
    • 3. Process Modelling (Human + System)3•Following standards• SOA• Web Services• BPEL• XML
    • 4. • free and flexible data models• role/ persona based UIs• integrated report engine• interactive web formsUser Interface Creation4
    • 5. DEMAND - Intuitive User InterfaceSERENA SOFTWARE INC.5
    • 6. DEVELOP - Development Management6• integrated Monitoring• Process performance (durations, Bottlenecks)• trends• Notifications and Escalationen•Drill-Through Reports•Interactive Reports
    • 7. SERENA SOFTWARE INC.7Version 4.3 ofthesecomponents aredeployedDEPLOY
    • 8. Analysts confirm Serena Orchestrated ALMSERENA SOFTWARE INC.8“Serena has comprehensive coverage of the features desired in anadvanced DevOps solution”Michael Azoff,DevOps: Advances in Release Management and AutomationOvum
    • 9. Want to know more ?Get in touch with us!Brian Rosenberger: brosenberger@serena.comTom Engler: tengler@rosenberger.comSERENA SOFTWARE INC.9www.serena.com

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