Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends
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Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends

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What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends ...

What’s in it for me? Knowing that deep down everyone cares about themselves first is just one of the macro trends that impacts the trade show industry. This fun session will highlight major trends including the rising field of neuroscience. Come see why attendees and exhibitors act the way they do, AND how neuroscience principles can be used to create highly engaging event experiences.

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Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends Event Participants are Narcissists... And Other Surprising Events Industry Macro Trends Presentation Transcript

  • Event Participants are Narcissists And Other Surprising Events Industry Macro TrendsTwitter: @FreemanCo
  • Learning Objective 1 What macro trends are impacting the Events Industry?Twitter: @FreemanCo
  • The Macro Trend Story for Face-to-Face3- A stabilizing economy 4- Tech with value • Events are • Virtual and hybrid improving, exhibitors • Digital way-finding returning • Gamification, RFID • But not at ‘08 levels 3 4 1 Demand for Industry Tech with VALUE 1- Engage me!2- Technology isn’t so scary (Customization) 2 • Mobile in early majority • Interactive Format • Social media for mtgs • Hosted Buyer Events • Video invitations • Custom Event Apps
  • Learning Objective 2 How does neuroscience relate to my audience’s needs?Twitter: @FreemanCo
  • Neuroscience is about what makes people tick Why people do what they do Knowledge to impact concerns You’re a HERO!
  • Decisions are rational AND emotional Rational Emotional Neuroscience Decision Model
  • Why people come to events Attendee Exhibitor • Network with colleagues/vendors • Identify new leads • Keep up on trends • Build brand awareness • Education • Meet with customers • See/evaluate new products • Have a presence • Find a new vendor • Launch new product/service • Location • Competitive intelligence These reasons do not change
  • Successful events meetrational and emotional needs Events Performing Well Events NOT Performing Well Emotional Emotional How do you feel? How do you feel? Happy Hurried Valued Energized Irritated Neglected Inspired Rational Hopeful Angry Rational Stressed Networking Leads Networking Leads Education Awareness Education Awareness Trends Relationships Trends Relationships
  • People need toBELIEVE it’s a goodshow Perception RULES!
  • How does your braindecide? The 3 brains New Brain - Rational Middle Brain - Emotional Reptile Brain - Instincts
  • How does what brainIt’s about yourdecide? at awe wantdeep level The 3 brains Why do people New Brain - Rational POST on Facebook? Middle Brain - Emotional Reptile Brain - InstinctsUnderstand what customers deeplycare about. Give them that andthey’ll find a way to stick with you.
  • Sometimes we don’t know whatinfluences us, we just subconsciously perceive it Value can come from the little things
  • We don’t consider all the elements of an experience, only the most noticeable Make your most noticeable moments count
  • Learning Objective 3 How can neuroscience create engaging experiences?Twitter: @FreemanCo
  • The Macro Trend Story for Face-to-Face3- A stabilizing economy 4- Tech with value • Events are • Virtual and hybrid improving, exhibitors • Digital way-finding returning • Gamification, RFID • But not at ‘08 levels 3 4 1 Demand for Industry Tech with VALUE 1- Engage me!2- Technology isn’t so scary (Customization) 2 • Mobile in early majority • Interactive Format • Social media for mtgs • Hosted Buyer Events • Video invitations • Custom Event Apps
  • We don’t pay attention to boringthings Event Tech Impacts Behavior I see the experience Technology creates emotional I’m WOW’ed by the experience WOWs I link that WOW feeling to your brand That WOW feeling imbeds itself in my memory I remember your brand when it’s time to decide
  • Technology to interact with others Poken / Minglestick Flock (by Bump) Collect and exchange digital info offline via NFC Share multiple-user photos into a single album
  • Technology to play with Catchbox Throwable microphone to liven event participation Gamification Social gaming at the BIO Agriculture booth
  • Technology to enhance experiences Second Screen McDonald’s Pick ‘n Play Companion device supplementing primary info delivered by Experiential advertising in a group setting another medium http://www.youtube.com/watch?v=7u0ij9D5S4Y
  • NFC as a mobile walletNFC as a mobile wallet Starbucks App Point of Sale Applications Credit card payment via mobile device Electronic account linked to a mobile phone, money deposited and used as cash, rewards earned
  • RFID to engage Microsoft Advertising Coldplay Concert Hosted buyer event using RFID bracelets to provide personalized experiences to key audiences 30,000+ RFID wrist bracelets flashed colors lights in sync with the music
  • But a solid strategy is still needed
  • Don’t be a stranger! Loretta Hudelot 214-445-1292 loretta.hudelot@freemanco.comTwitter: @FreemanCo