Media Above the line: 1. Advertising Campaign 2. Sponsorship 1. Television 3. Product Placement SEO Below the line: 1. Website: PPC Analytics 6 Facebook Groups 2. Online 2.Facebook: 1 Facebook Page Facebook Ads Viral 3. YouTube: Advertisements Events/ Group Films Groups/ Profile Tweets 1. Twitter: Trending Brand Tweets Press Releases 2. Journalists: Press Packs Press Events3. Public Relations Ambassadors 3. Blogging: Student Groups Universities Nationwide Experts 4. Student Partners: Representing 6 different groups Campaigning
1. Television1. An advertising campaign has been created to communicate the campaign concept to the student market.2. Sponsorship of television programs should be considered.3. Product Placement –This campaign should utilise this new opportunity to advertise the product in programs.
3. Public Relations 1. Twitter provides a direct communication channel 2. Journalists will be closely managed during this campaign 3. Blogging is an appropriate tool for digital natives 4. Student Partners are brand advocates and on-campus contacts.