LinkedIn For College Students And Graduates 5.2011
101 The BasicsPresented by Linda Hickle…..........................May 4, 2011
Linkedin 101 The Basics• Why should I be LinkedIn?• How can I get started?• How can I develop new connections?• How can I stay active? 2
Social Network Positioning Weekends Mon-Fri, 9am-5pm
What is LinkedIn ?LinkedIn is the world’s largest professional network with over 100 millionmembers and growing rapidly.LinkedIn connects you to your trusted contacts and helps you exchangeknowledge, ideas, and opportunities with a broader network ofprofessionals.
• “Our mission is to connect the world’s professionals tomake them more productive and successful.”
Consider Your PurposeWhat do you want to accomplish?Are you joining “just to join”?Is there a better forum for industry contacts?(ex. industry organizations)Job Search StrategyMarketing PlanFind or Be Found
STEP 2: Completely Fill Out Your ProfileProfile Enables people to connect and reconnect with you Represents your career accomplishments and opens the door to new opportunities Helps you control your professional identity online Goal is 100% Complete 1 SNAPSHOT & PHOTO 2 SUMMARY & SPECIALTIES 3 EXPERIENCE 4 SKILLS 5 EDUCATION 6 RECOMMENDATIONS ADDITIONAL INFORMATION APPLICATIONS
STEP 2: Completely Fill Out Your ProfileSnapshotYour Snapshot, is an “at-a-glance” look at your profile. It features a professionalphoto, an overview of your name, location, current title, past positions, education,recommendations, and links to your websites. Think of it as your next-generation business card.
STEP 2: Completely Fill Out Your ProfilePhoto• Professional dress• Plain background• No cropped vacation pictures• No other people in the picture No No Yes
STEP 2: Completely Fill Out Your ProfileSummaryThe Summary is a variation of your “Elevator Speech” and is meant tointrigue the reader to learn more about you.Specialties can be used to highlight your core competencies and may include keywords tomake it easier for recruiters to find you. Click“Edit” to make any changes.
STEP 2: Completely Fill Out Your ProfileExperience• Include your work history for the past 10-15 years.• Include your responsibilities and past accomplishments.• Be creative, but be sure the information you provide does not contradict your resume.• To make changes or add another employer, click “Edit” and “+Add a position” respectively.
HOT TIP!Personalize your LinkedIn address Bonus tip: Search LinkedIn using your name to find users with a similar name. How can you set yours apart? Try to match user name and address. Ex: Numerous users named “Kim Callahan” and “Kimberly Callahan”, but only one (so far) “Kimberly A. Callahan ” Edit public profile to a Vanity URL
STEP 2: Completely Fill Out Your ProfileSkills• List those talents you possess which you feel would benefit a prospective employer.• To make changes or add another talent, click “Edit” or “+Add a skill” respectively.
STEP 2: Completely Fill Out Your ProfileEducationList all higher education including:• Universities• Community Colleges• Continuing Education• To make changes or add a another school, click “Edit” or “+Add a school” respectively.
STEP 2: Completely Fill Out Your ProfileOnline resume/CV in slideshare orbox.netDon’t be “cutesy” (e.g. “BigCheese” or “Office Queen”)Do be creative – let yourpersonality show throughBe honest and authenticProper grammar and spellingKeyword Rich
STEP 2: Completely Fill Out Your ProfileAccount Settings
STEP 3: Initial ConnectionsContactsContacts provide you a network of professionals (connections) with whom youcan collaborate about your marketing plan, help you get to the hiring managerand provide information about a targeted employer. You just might meet new friends as well. YOU First Degree, Your Connections Your trusted friends and colleagues Two Degrees Away Friends of friends each connected to one of your connections Three Degrees Away Reach these users through a friend and one of their friends.
STEP 3: Initial ConnectionsImport contacts Cons: impersonal invite, may send unwanted invites Pros: saves time, especially for large address booksSearch for everyone you know, work with,have done business withSend personalized invitationsDon’t fret if someone doesn’t respond
Making Connections• The power of LinkedIn resides in the quantity and quality of your contacts.• 1st level (degree) contacts should be people you know well.• LinkedIn shows contacts through the 3rd level.Option 1
The contacts from your personal email address are shown in Linkedin.Note: You may have to grant your email provider permission to use thisfeature. Shows email contacts already on LinkedIn
Making Connections• Sending an email invitation through LinkedIn.• Note: Sending invitations directly to individuals you do not know well, could result inyour suspension from LinkedIn.Option 2
Making Connections• Get introduced through a connection.• Note: Sending invitations directly to individuals you do not know well, could result in your suspension from LinkedIn.Option 3
Making Connections• Basic Invitation: “Add to My Network”• Note: Sending invitations directly to individuals you do not know well, could result in your suspension from LinkedIn.Option 4
STEP 4: RecommendationsRecommendationsGive employers, recruiters and those looking to connect with you a expandedview of you as a direct report, boss, colleague, or client. They make yourLinkedIn presence more dynamic and bring credibility to your profile. To ask for a recommendation through LinkedIn, click on “+ Ask for a recommendation”.
STEP 4: RecommendationsRequest recommendations from connectionswho have worked with youGive recommendations to those you have donebusiness with While not as formal as letters of reference, you still need to be ethical and honest.
STEP 4: RecommendationsAsk for a RecommendationIt’s a bit cliché, but it’s as easy as .But remember, nothing replaces a personal one-on-one request to get the ball rolling.
Your “Home” page will help you keep tabs onConnections and Groups at a glance
HOT TIP!Use the “Update” tool to keep yourconnections informed of recentactivities, current projects, events,articles you liked, etc. If you have a Twitter account, it can sync-up
Make LinkedIn your homepage on yourbrowser and visit at least once a week, if notmore“Power Users” check frequently each dayIt takes work and constant attention to buildyour network
HOT TIP!You can comment on or “like”the updates made by yourconnectionsYou can also see whatquestions they have asked orresponded toYou can see what groups theyhave joined and commentsposted to open groups andgroups you share
J-O-B-SPosted in GroupsSearch using the Jobs tabIf seeking a job, reflect that in your Profile (ex.“Seeking Executive Assistant Position”)Post an update to your networkEmail contacts directly who you think mightbe able to help you