Sources: 1. comScore Releases 2007 “US Search Internet Year in Review,” Comscore.com, Jan 2007 2. Leichtman Research Group, June 2007 3. PEW, Data Memo “ Search Engine Use” August 6, 2008
Definition: social network- an association of people drawn together by family, work or hobby. A social networking site (SNS), which is most of what we’re talking about (MySpace, Facebook, miGente) is: A Web site that provides a virtual community for people interested in a particular subject or just to &quot;hang out&quot; together . Members create their own online &quot;profile&quot; with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. YouTube is a web site with social networking features ( it has personal profile page or “channel page” and enables friending) These are three reasons why advertisers should care about these sites …
Social Media: People are Talking How can we use it to improve our businesses? September 15, 2009
Need: Building General Awareness, Acquisition and Sales
Opportunity : Green is in and safety and health are hot topics. There are lots of bloggers about both green products and new products on the market. Green is a prevalent theme throughout social media platforms.
Pitfalls : Not sticking with it. Not having a strong enough brand presence to attract attention.
Need: Building Awareness with influencers and promote qualified inquiry
Opportunity : Lots of franchising blogs out there. Influencing the influencers. Also, look at ways to support your current franchises through internal tools like Yahoo Ask/Headmix. Build staff credibility on LinkedIn
Pitfalls : Twitter and Facebook may not the best use of time other than driving traffic to supportive blog posts.