Your SlideShare is downloading. ×
0
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Janrain and Interscope Records: Customer Acquisition with OpenID Based Tools

1,896

Published on

Presentation given by Janrain and Interscope Records on July 21, 2010 at the Cloud Identity Summit in Colorado. Topic: Customer Acquisition with OpenID Based Tools

Presentation given by Janrain and Interscope Records on July 21, 2010 at the Cloud Identity Summit in Colorado. Topic: Customer Acquisition with OpenID Based Tools

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,896
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Get prospect to talk about what component technologies they use
  • Transcript

    • 1. Interscope Records and Janrain: Customer Acquisition with OpenID Based ToolsLee Hammond, Interscope RecordsBrian Kissel, Janrain
      July 21, 2010
    • 2. Overview
      Interscope and Janrain backgrounds
      Road to OpenID
      Implemented solution
      Results
      Lessons learned
      Trends
      Future requirements
      Q&A
    • 3. Interscope Records Overview
      Division of Universal Music Group (UMG)
      Home to 125 artists
      Icons such as Lady Gaga, Eminem, Weezer, Mary J. Blige, U2, Sheryl Crow, Guns ‘N Roses, Sting
      Maintain a separate websites for each artist
      Common objectives
      Get fans logged in and engaged
      Establish email contact
      Create an ongoing communications channel
    • 4. Janrain Overview
      SaaS solutions for 3rd party ID & social publishing
      Heavily involved in OpenID and OAuth technologies
    • 5. Interscope’s Road to OpenID
      2006
      Dick Hardt’s OSCON Identity 2.0 presentation
      “You don’t know Dick…”
      2007
      Hired consultant for first OpenID deployment using Janrain libraries
      Good results, especially with AOL/AIM
      Challenging to scale and maintain
      Summer of 2008:
      MySpace rumored to be an OpenID provider
      Contacted Janrain directly to discuss options
      Learned about RPX (now Engage)
      Soon to be released SaaS solution
      3rd party authentication with support for multiple providers and protocols
    • 6. Eve Website - July 2007
    • 7. Rooney Band Website - July 2007
    • 8. Solution
      Implemented Janrain Engage (RPX) in late 2008
      Single instance across 125 artists’ websites
      Testing and learning over the past two years
      Optimizing user interface and experience
      New providers such as Twitter, Google, Microsoft Windows, LinkedIn just “show up”
      Google, Yahoo, and Facebook services evolve and Engage stays current
      Two years later, original implementation is still up and running
    • 9. Weezer Website – Winter 2008
    • 10. Weezer Website – July 2010
    • 11. Weezer Website – July 2010
    • 12. Results
      Majority of Interscope fans chose to login with an existing third party account
      55% of logins across all 125 sites are through Janrain Engage today
      On some sites, closer to 80-90%
      New registrations increased 10% or more
      Preferred login provider varies with artist
      Facebook typically #1, but #2 can be Twitter, Yahoo or Google
    • 13. Lady Gaga – July 2010 (90% login with Janrain Engage)
    • 14. User Preference for Sign in Across 125 Interscope Artists’ Websites
    • 15. Broader Janrain Results
    • 16. Lessons Learned
      Net benefit for Interscope and Customers
      What was bleeding edge in 2007 is now mainstream
      More fluid sign-on experience
      IGA leading the charge on behalf of UMG
      UX design impacts registration rates
      Some challenges inherent in:
      Trying to marry a traditional registration system with browser based authentication
      Maintaining dual systems across 9 installations
      Staying backwards compatible
    • 17. Trends
      Maturity coming from ID providers and how websites are interfacing with them
      More providers
      More data
      Better and more consistent UX: collapsing approvals, pop-up extension, etc.
      Better overall integrated user experience and functionality that serves both an organization and its customers
    • 18. Future Requirements
      Need for a more centralized view of your members
      Instant personalization across federated sites
      Reveal campaigns to interact dynamically and instantaneously with a user [LadyGaga example]
      Access to exclusive content in exchange for
      Auto-follow artists’ Twitter account
      Promotional Tweet
      Join the email list
    • 19. Lady Gaga Prizing – Launching TODAY!
    • 20. Janrain’s Platform Evolving to Meet Market Needs
      20
    • 21. Q & A

    ×