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Team Spark Discussion Activity: Behavior Change
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Team Spark Discussion Activity: Behavior Change

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  • 1. Team SparkDecision Making Processes
    What barriers do you think your EL partners might encounter?
    How will your EL marketing plans utilize what you’ve learned about decision making processes?
  • 2. Barriers
    Lack of understanding
    Doubting benefits
    Doubting personal ability
    Too much time, energy, effort
    Physical discomfort
    Concern for ‘side effects’
    Cost
    Reduced pleasure or pride
    Lack of access
    Not a norm
    What will others think?
  • 3. 5-Stage Model
    Problem recognition
    Information search
    Evaluation of alternatives
    Purchase
    decision
    Postpurchase behavior
  • 4. Benefits
    Safety
    Physical comfort
    Environmental Protection
    Growth & Development
    Employment
    Contribution to community
    Entertainment
    Self-esteem
    Self-Actualization
    Relationships
  • 5. Behavior Change Theories
    Ecological Framework
    Stages of Change
    Model Health Belief Model
    Reasoned Action
    Social Norms Theory
    Diffusion of Innovations
    Doubting personal
  • 6. Resources
    Kotler, P. & Keller, K. (2009). Marketing Management, 13th edition. New Jersey: Prentice Hall.
    Kotler, P. & Lee, N. (2009). Up and Out of Poverty: The Social Marketing Solution. New Jersey: Wharton.