Top 10 Social, Mobile & Digital Trends that Matter for your Biz
Mia Dand
CEO, Lighthouse3
Mia Dand
@MiaD #socialintel2014
Top Rank's list of "25 Women That Rocked Social Media in 2013”
"I skate to where the puck is
going to be, not where it
has been." - Wayne
Gretzky, “The Great One”
sportsillustrated.cnn....
Trends that matter for your business!
www.prestashop.com
www.socmedsean.com
Does this sound familiar?
http://www.statisticbrain.com/attention-span-statistics/
Attention span in 2000 – 12 seconds
Attention span in 2013 – 8 seconds
http://www.statisticbrain.com/attention-span-statistics/
www.mirror.co.uk
http://www.statisticbrain.com/attention-span-statistics/
Attention span of a goldfish – 9 seconds
#1 Visuals & Videos are the new Content Norm
mindmappingsoftwareblog.com
90% of information transmitted
to the brain is visual, and visuals
are processed 60,000X faster in
the brain than text.
~ ...
Content with compelling images gets 94% more total views on
average for than content without images.
~ MDG Advertising
http://toothpastefordinner.com/
37% increase in engagement when Facebook posts include
photographs.
~ Dan Zarrella, Hubspot
14% increase in page views when press releases contain a photograph.
48% increase when both photographs and videos are inc...
Viewers spend 100% more time on pages with videos on them.
~ MarketingSherpa
Viewers are 85% more likely to purchase a product after watching a
product video.
~ Internet Retailer
Are you creating content YOU want
or
what your USERS want?
#2 Social + Retail = Magic
Social data used
to power Target
pop-up stores
Social recommendations used
to drive offline retail at
Nordstrom
http://www.urbanoutfitters.com/
#3 Rise of Social Commerce
# Curation
# Discovery
# Context
# Social Recommendations
Social commerce is not just about selling on social networks…
Products posted by users from stores around the world
Users can create their own personalized experience
#4 Social Selling is not just a Buzzword
Introhive.com
Social selling is simply the process of helping social buyers become
customers.
Michael Brenner, SAP
B2B social seller uses networks like LinkedIn and Twitter to find
potential customers, relate to their needs, and engage t...
78% Of Salespeople Using Social Media Outsell Their Peers.
Social media users have also by 10% or more at higher rate than...
Is your organization ready for social selling?
#5 Visual Search & Discovery
#6 Mobile is hot!
w8themes.com
How many smartphones sold worldwide last year?
1billion smartphones sold in 2013
Projected - 1.2 billion in 2014 and 1.7 billion in 2018 ~ IDC
http://mobithinking.com
drvoice.blogspot.com
63percent of the Americans surveyed said they check their
smartphone at least once every hour...
…9 percent said they check every 5 minutes.
~ Harris Interactive survey
It’s an opportunity!
entrepreneurialambitions.com
http://doubledutch.me/
“Mobile events app can generate 37% more leads for exhibitors by
using data signals, above and beyond what is scanned.”
~L...
Personalized recommendations on
speakers, exhibitors at events
http://blog.opencancer.cc/
“Our goal is to build the most comprehensive 360 degree view of all non-
clinical patient data... through a mobile, patien...
Google.com
#7 Second Screen Syndrome
http://www.tvnewscheck.com/
Google.com
http://whiteandwong.org/multi-screen-world
Google.com
Responsive design
– optimize across
screens
designermag.org
#8 Big Data Big Insights
thoughtforyourpenny.blogspot.com
# Implicit data capture (vs. explicit)
# Permission based data gathering (opt-in)
# Cross-platform optimization (including...
Unified reporting
across platforms –
Example: SumAll
Old approach –
“Let’s try everything and see what works.”
depositphotos.com
#9 Shift to Disciplined Test/Optimize approach
49% of CMOs say they aren’t able to quantify whether social
media has made a difference for their companies.
Aug 2013 CMO ...
66% say their boards and CEOs are tightening pressure to
measure ROI.
Aug 2013 CMO survey http://www.cmosurvey.org
If you’re not testing& measuring
effectiveness of every piece of
content you put online, you are
doingit wrong!
www.keepca...
@BettyCrocker 94K Followers
@BobsRedMill 53K Followers
#10 Privacy Concerns lead to Shared Customer Value
Focus on value
to user to
encourage
sharing.
cutedogpix.com
Provide tangible
benefit
Deliver tailored
relevant experiences
#11 Convergence of Online & Offline
BONUS!
projectm-online.com
Name this object!
Estimote.com
Online meets offline!
Estimote.com
Estimote.com
Context-relevant offers.
Estimote.com
Personalized
retail experience
In summary…
1. Visuals & videos are the norm
2. Social + retail integration
3. Rise of social commerce
4. Social selling g...
Thank you!
@MiaD
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
Top 10 Social, Mobile & Digital trends for your Biz
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Top 10 Social, Mobile & Digital trends for your Biz

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Top 10 Social Media, Mobile & Digital trends by Mia Dand, CEO of Lighthouse3.com recently presented Social Intelligence Summit 2014. Top trends in social media that influence business digital strategy

 How social media creates value for your business
 Gain insight into who is your social media audience and ensure social
media strategy aligns with targeting strategies
 Look at social media metrics that are influencing business and digital
strategy
 Breakthrough the social clutter to reach the right audience and draw
the right insights

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Transcript of "Top 10 Social, Mobile & Digital trends for your Biz"

  1. 1. Top 10 Social, Mobile & Digital Trends that Matter for your Biz Mia Dand CEO, Lighthouse3
  2. 2. Mia Dand @MiaD #socialintel2014 Top Rank's list of "25 Women That Rocked Social Media in 2013”
  3. 3. "I skate to where the puck is going to be, not where it has been." - Wayne Gretzky, “The Great One” sportsillustrated.cnn.com
  4. 4. Trends that matter for your business! www.prestashop.com
  5. 5. www.socmedsean.com Does this sound familiar?
  6. 6. http://www.statisticbrain.com/attention-span-statistics/ Attention span in 2000 – 12 seconds
  7. 7. Attention span in 2013 – 8 seconds http://www.statisticbrain.com/attention-span-statistics/
  8. 8. www.mirror.co.uk
  9. 9. http://www.statisticbrain.com/attention-span-statistics/ Attention span of a goldfish – 9 seconds
  10. 10. #1 Visuals & Videos are the new Content Norm mindmappingsoftwareblog.com
  11. 11. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ~ Source: 3M Corporation and Zabisco www.daviddisalvo.org
  12. 12. Content with compelling images gets 94% more total views on average for than content without images. ~ MDG Advertising
  13. 13. http://toothpastefordinner.com/
  14. 14. 37% increase in engagement when Facebook posts include photographs. ~ Dan Zarrella, Hubspot
  15. 15. 14% increase in page views when press releases contain a photograph. 48% increase when both photographs and videos are included. ~ MDG Advertising
  16. 16. Viewers spend 100% more time on pages with videos on them. ~ MarketingSherpa
  17. 17. Viewers are 85% more likely to purchase a product after watching a product video. ~ Internet Retailer
  18. 18. Are you creating content YOU want or what your USERS want?
  19. 19. #2 Social + Retail = Magic
  20. 20. Social data used to power Target pop-up stores
  21. 21. Social recommendations used to drive offline retail at Nordstrom
  22. 22. http://www.urbanoutfitters.com/
  23. 23. #3 Rise of Social Commerce
  24. 24. # Curation # Discovery # Context # Social Recommendations Social commerce is not just about selling on social networks…
  25. 25. Products posted by users from stores around the world
  26. 26. Users can create their own personalized experience
  27. 27. #4 Social Selling is not just a Buzzword Introhive.com
  28. 28. Social selling is simply the process of helping social buyers become customers. Michael Brenner, SAP
  29. 29. B2B social seller uses networks like LinkedIn and Twitter to find potential customers, relate to their needs, and engage them. ~Matt Foulger, Hootsuite
  30. 30. 78% Of Salespeople Using Social Media Outsell Their Peers. Social media users have also by 10% or more at higher rate than non- social media users every year since 2010. ~ Jim Keenan, Social Sales Specialist, Forbes
  31. 31. Is your organization ready for social selling?
  32. 32. #5 Visual Search & Discovery
  33. 33. #6 Mobile is hot! w8themes.com
  34. 34. How many smartphones sold worldwide last year?
  35. 35. 1billion smartphones sold in 2013 Projected - 1.2 billion in 2014 and 1.7 billion in 2018 ~ IDC http://mobithinking.com
  36. 36. drvoice.blogspot.com
  37. 37. 63percent of the Americans surveyed said they check their smartphone at least once every hour...
  38. 38. …9 percent said they check every 5 minutes. ~ Harris Interactive survey
  39. 39. It’s an opportunity! entrepreneurialambitions.com
  40. 40. http://doubledutch.me/
  41. 41. “Mobile events app can generate 37% more leads for exhibitors by using data signals, above and beyond what is scanned.” ~Lawrence Coburn, CEO, DoubleDutch
  42. 42. Personalized recommendations on speakers, exhibitors at events
  43. 43. http://blog.opencancer.cc/
  44. 44. “Our goal is to build the most comprehensive 360 degree view of all non- clinical patient data... through a mobile, patient-oriented tool that couples data collection with patient engagement & gamification.” ~Tatyana Kanzaveli, CEO, Open Cancer Network
  45. 45. Google.com
  46. 46. #7 Second Screen Syndrome http://www.tvnewscheck.com/
  47. 47. Google.com
  48. 48. http://whiteandwong.org/multi-screen-world
  49. 49. Google.com
  50. 50. Responsive design – optimize across screens designermag.org
  51. 51. #8 Big Data Big Insights thoughtforyourpenny.blogspot.com
  52. 52. # Implicit data capture (vs. explicit) # Permission based data gathering (opt-in) # Cross-platform optimization (including offline) Data analytics has evolved…
  53. 53. Unified reporting across platforms – Example: SumAll
  54. 54. Old approach – “Let’s try everything and see what works.” depositphotos.com
  55. 55. #9 Shift to Disciplined Test/Optimize approach
  56. 56. 49% of CMOs say they aren’t able to quantify whether social media has made a difference for their companies. Aug 2013 CMO survey http://www.cmosurvey.org
  57. 57. 66% say their boards and CEOs are tightening pressure to measure ROI. Aug 2013 CMO survey http://www.cmosurvey.org
  58. 58. If you’re not testing& measuring effectiveness of every piece of content you put online, you are doingit wrong! www.keepcalm-o-matic.co.uk
  59. 59. @BettyCrocker 94K Followers @BobsRedMill 53K Followers
  60. 60. #10 Privacy Concerns lead to Shared Customer Value
  61. 61. Focus on value to user to encourage sharing. cutedogpix.com
  62. 62. Provide tangible benefit
  63. 63. Deliver tailored relevant experiences
  64. 64. #11 Convergence of Online & Offline BONUS! projectm-online.com
  65. 65. Name this object!
  66. 66. Estimote.com
  67. 67. Online meets offline! Estimote.com
  68. 68. Estimote.com Context-relevant offers.
  69. 69. Estimote.com Personalized retail experience
  70. 70. In summary… 1. Visuals & videos are the norm 2. Social + retail integration 3. Rise of social commerce 4. Social selling goes mainstream 5. Visual discovery & social recommendations 6. Mobile is hot 7. Multi-screen syndrome 8. Big data replaced by big insights 9. Shift to optimization 10.Privacy concerns linger Bonus! #11 Online & offline convergence is here
  71. 71. Thank you! @MiaD
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