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Adapting to an evolving multichannel world through continuous and contiguous customer experiences
As a technology leader driving innovation in digital marketing initiatives for global brands, Luis brings over 15 years of technology and management experience to the architecture, development, deployment, and analysis of eCRM, sCRM and other online activation, recruitment and retention initiatives as part of global direct marketing and relationship management program.
Luis is currently a Managing Director and Chief Technology Officer for Proof Integration Communications, a WPP Company.
Prior to joining Proof, Luis was senior vice president and director of marketing technology for Wunderman, New York. At Wunderman, Luis was responsible for the architecture and management of interactive development initiatives for clients such as Citibank, Land Rover USA, Novartis, and Microsoft.
Prior to joining Wunderman, Luis was vice president of client services at NearSource (http://www.nearsource.net), an interactive development firm focused on providing near shore development services (in Latin America) for traditional and interactive agencies, as well as end clients. Clients included ANSI, Intrawest, The Jack Parker Corporation, Philips, Starwood, TARGUSinfo, The U.S. Department of Homeland Security, and Vivendi Universal.