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Seminar NHTV - Affiliate Marketing

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Presentation about affiliate marketing for international NHTV students

Presentation about affiliate marketing for international NHTV students

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  • Transcript

    • 1. #NHTVAff Seminar NHTV Affiliate Marketing 13th of May, 2011 Leon Gerrits
    • 2. #NHTVAffAgenda ❖ Who is Leon? ❖ What is Affiliate Marketing - essentials - terms & conditions - trends ❖Q&A
    • 3. #NHTVAffWho is Leon?
    • 4. #NHTVAffWho is Leon?
    • 5. #NHTVAff Affiliate Marketing “essentials”
    • 6. #NHTVAffAffiliate marketing is a marketing practice in whicha business rewards one or more affiliates for eachvisitor or customer brought about by the affiliatesown marketing efforts. Examples include rewardssites, where users are rewarded with cash or gifts,for the completion of an offer, and the referral ofothers to the site. Bron: Wikipedia, 2011
    • 7. #NHTVAff TradeDoubler TradeDoubler pays out affiliate invoices advertiser Visitor Affiliate Advertiser TradeDoubler Affiliate earns tracking commission Visitor Payment
    • 8. Affiliates
    • 9. Content / Vertical
    • 10. Reward / Loyalty
    • 11. PriceComparison
    • 12. Searchmarketeers
    • 13. #NHTVAff Affiliate Marketing “terms & conditions”
    • 14. Remuneration
    • 15. Keyword policy
    • 16. Cookie-time
    • 17. Product feeds
    • 18. Deep-linking
    • 19. Prepayment
    • 20. Salesapproval
    • 21. Promotion material
    • 22. #NHTVAff Affiliate Marketing “trends”
    • 23. Voucher code websites
    • 24. #NHTVAff Conversion attribution versus Last Cookie Counts rule
    • 25. Social Media
    • 26. Professionalization
    • 27. #NHTVAff Retargeting
    • 28. #NHTVAffLeon GerritsMobile: 06 - 46 37 59 19Email: mail@leongerrits.nlTwitter: @lgerrits

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