Seminar NHTV - Affiliate Marketing

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Presentation about affiliate marketing for international NHTV students

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  • Seminar NHTV - Affiliate Marketing

    1. 1. #NHTVAff Seminar NHTV Affiliate Marketing 13th of May, 2011 Leon Gerrits
    2. 2. #NHTVAffAgenda ❖ Who is Leon? ❖ What is Affiliate Marketing - essentials - terms & conditions - trends ❖Q&A
    3. 3. #NHTVAffWho is Leon?
    4. 4. #NHTVAffWho is Leon?
    5. 5. #NHTVAff Affiliate Marketing “essentials”
    6. 6. #NHTVAffAffiliate marketing is a marketing practice in whicha business rewards one or more affiliates for eachvisitor or customer brought about by the affiliatesown marketing efforts. Examples include rewardssites, where users are rewarded with cash or gifts,for the completion of an offer, and the referral ofothers to the site. Bron: Wikipedia, 2011
    7. 7. #NHTVAff TradeDoubler TradeDoubler pays out affiliate invoices advertiser Visitor Affiliate Advertiser TradeDoubler Affiliate earns tracking commission Visitor Payment
    8. 8. Affiliates
    9. 9. Content / Vertical
    10. 10. Reward / Loyalty
    11. 11. PriceComparison
    12. 12. Searchmarketeers
    13. 13. #NHTVAff Affiliate Marketing “terms & conditions”
    14. 14. Remuneration
    15. 15. Keyword policy
    16. 16. Cookie-time
    17. 17. Product feeds
    18. 18. Deep-linking
    19. 19. Prepayment
    20. 20. Salesapproval
    21. 21. Promotion material
    22. 22. #NHTVAff Affiliate Marketing “trends”
    23. 23. Voucher code websites
    24. 24. #NHTVAff Conversion attribution versus Last Cookie Counts rule
    25. 25. Social Media
    26. 26. Professionalization
    27. 27. #NHTVAff Retargeting
    28. 28. #NHTVAffLeon GerritsMobile: 06 - 46 37 59 19Email: mail@leongerrits.nlTwitter: @lgerrits

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