Gastcollege Avans Hogeschool - Affiliate Marketing
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Gastcollege Avans Hogeschool - Affiliate Marketing.

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Gastcollege Avans Hogeschool - Affiliate Marketing Presentation Transcript

  • 1. Gastcollege Affiliate Marketing 15 oktober 2010
  • 2. Agenda • Introductie Leon Gerrits – TradeDoubler • Affiliate Marketing • de theorie • programma voorwaarden • trends •Q&A
  • 3. Wie is Leon?
  • 4. Over TradeDoubler Internationaal online marketing bedrijf, actief in 18 Europese landen Opgericht in 1999 in Stockholm Circa 650 medewerkers Sinds 2005 beursgenoteerd in Zweden Focus op top-500 adverteerders
  • 5. Affiliate Marketing “de theorie”
  • 6. “Affiliate marketing is een manier van online marketing waarbij de webwinkel (adverteerder of merchant) de affiliate(uitgever/webmaster/publisher) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s), nieuwsbrieven of zoekmachine campagne.” Bron: Wikipedia, 2010
  • 7. TradeDoubler betaalt Adverteerder betaalt affiliate TradeDoubler Bezoeker Affiliate Adverteerder Bezoeker De affiliate verdient TradeDoubler tracking commissie Betaling
  • 8. Affiliates
  • 9. Content / Vertical
  • 10. Reward / Loyalty
  • 11. Prijsvergelijk
  • 12. Search marketeers
  • 13. Affiliate Marketing “programma voorwaarden”
  • 14. Vergoedingen
  • 15. Keyword policy
  • 16. Cookietijd
  • 17. Productfeeds
  • 18. Deep-linking
  • 19. Keuringen van sales
  • 20. Pre- payment
  • 21. Promotie- materiaal
  • 22. Affiliate Marketing “trends”
  • 23. Kortingscode websites
  • 24. Conversie attributie ipv. Last Cookie Counts - principe
  • 25. Social Media
  • 26. Professionali sering
  • 27. Leon Gerrits Account Manager New Business TradeDoubler Nederland Mobiel: 06 – 46 37 59 19 Email: mail@leongerrits.nl Twitter: @lgerrits