Gastcollege Avans Hogeschool - Affiliate Marketing
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Gastcollege Avans Hogeschool - Affiliate Marketing.

Gastcollege Avans Hogeschool - Affiliate Marketing.

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Gastcollege Avans Hogeschool - Affiliate Marketing Gastcollege Avans Hogeschool - Affiliate Marketing Presentation Transcript

  • Gastcollege Affiliate Marketing 15 oktober 2010
  • Agenda • Introductie Leon Gerrits – TradeDoubler • Affiliate Marketing • de theorie • programma voorwaarden • trends •Q&A
  • Wie is Leon?
  • Over TradeDoubler Internationaal online marketing bedrijf, actief in 18 Europese landen Opgericht in 1999 in Stockholm Circa 650 medewerkers Sinds 2005 beursgenoteerd in Zweden Focus op top-500 adverteerders
  • Affiliate Marketing “de theorie”
  • “Affiliate marketing is een manier van online marketing waarbij de webwinkel (adverteerder of merchant) de affiliate(uitgever/webmaster/publisher) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s), nieuwsbrieven of zoekmachine campagne.” Bron: Wikipedia, 2010
  • TradeDoubler betaalt Adverteerder betaalt affiliate TradeDoubler Bezoeker Affiliate Adverteerder Bezoeker De affiliate verdient TradeDoubler tracking commissie Betaling
  • Affiliates
  • Content / Vertical
  • Reward / Loyalty
  • Prijsvergelijk
  • Search marketeers
  • Affiliate Marketing “programma voorwaarden”
  • Vergoedingen
  • Keyword policy
  • Cookietijd
  • Productfeeds
  • Deep-linking
  • Keuringen van sales
  • Pre- payment
  • Promotie- materiaal
  • Affiliate Marketing “trends”
  • Kortingscode websites
  • Conversie attributie ipv. Last Cookie Counts - principe
  • Social Media
  • Professionali sering
  • Leon Gerrits Account Manager New Business TradeDoubler Nederland Mobiel: 06 – 46 37 59 19 Email: mail@leongerrits.nl Twitter: @lgerrits