Gastcollege Avans Hogeschool - Affiliate Marketing

  • 902 views
Uploaded on

Gastcollege Avans Hogeschool - Affiliate Marketing.

Gastcollege Avans Hogeschool - Affiliate Marketing.

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
902
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Gastcollege Affiliate Marketing 15 oktober 2010
  • 2. Agenda • Introductie Leon Gerrits – TradeDoubler • Affiliate Marketing • de theorie • programma voorwaarden • trends •Q&A
  • 3. Wie is Leon?
  • 4. Over TradeDoubler Internationaal online marketing bedrijf, actief in 18 Europese landen Opgericht in 1999 in Stockholm Circa 650 medewerkers Sinds 2005 beursgenoteerd in Zweden Focus op top-500 adverteerders
  • 5. Affiliate Marketing “de theorie”
  • 6. “Affiliate marketing is een manier van online marketing waarbij de webwinkel (adverteerder of merchant) de affiliate(uitgever/webmaster/publisher) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s), nieuwsbrieven of zoekmachine campagne.” Bron: Wikipedia, 2010
  • 7. TradeDoubler betaalt Adverteerder betaalt affiliate TradeDoubler Bezoeker Affiliate Adverteerder Bezoeker De affiliate verdient TradeDoubler tracking commissie Betaling
  • 8. Affiliates
  • 9. Content / Vertical
  • 10. Reward / Loyalty
  • 11. Prijsvergelijk
  • 12. Search marketeers
  • 13. Affiliate Marketing “programma voorwaarden”
  • 14. Vergoedingen
  • 15. Keyword policy
  • 16. Cookietijd
  • 17. Productfeeds
  • 18. Deep-linking
  • 19. Keuringen van sales
  • 20. Pre- payment
  • 21. Promotie- materiaal
  • 22. Affiliate Marketing “trends”
  • 23. Kortingscode websites
  • 24. Conversie attributie ipv. Last Cookie Counts - principe
  • 25. Social Media
  • 26. Professionali sering
  • 27. Leon Gerrits Account Manager New Business TradeDoubler Nederland Mobiel: 06 – 46 37 59 19 Email: mail@leongerrits.nl Twitter: @lgerrits