Lorraine Gunnette Portfolio
Table of Contents <ul><li>Print Ads </li></ul><ul><li>Online Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Dimension...
Print Ads Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine.  Cir...
Print Ads Print ad currently running in HR Professional Magazines.
Online Ads Online ads running on HR Professional Media sites.
Direct Mail – Broker Mailing Postcard sent to increase the number of brokers who offer Pet Insurance as part of their port...
Direct Mail – Pre-Show Postcard Pre-show postcard sent to attendees of HR Professionals trade shows.
Dimensional Mailings – Pop-Up Card Pop-card sent to existing accounts announcing our new National Account Executives.
Dimensional Mailing – Dog Toy Mailing Dog toy that was sent to large company attendees of a major HR trade show. Purpose o...
Dimensional Mailing – Tiffany Reception Invitation to reception in our trade show booth.  Recipient was invited to come to...
Dimensional Mailing – Penny Postcard  Postcard included with every Welcome Kit sent to new groups.  Card has a link to a w...
Customized Marketing Pieces Advocacy Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
Collateral Materials – Brochures Employee Brochure – that explains the different policies available. CareGuard Brochures –...
Trade Show – Booth Graphics Booth graphic for SHRM (Society of Human Resource Management) trade show.
Trade Show – Booth Graphics
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Lorraine Gunnette Portfolio

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Lorraine Gunnette Portfolio

  1. 1. Lorraine Gunnette Portfolio
  2. 2. Table of Contents <ul><li>Print Ads </li></ul><ul><li>Online Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Dimensional Mailings </li></ul><ul><li>Customized Marketing Materials </li></ul><ul><li>Collateral Materials </li></ul><ul><li>Trade Show Materials </li></ul>
  3. 3. Print Ads Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine. Circulation: 15,000
  4. 4. Print Ads Print ad currently running in HR Professional Magazines.
  5. 5. Online Ads Online ads running on HR Professional Media sites.
  6. 6. Direct Mail – Broker Mailing Postcard sent to increase the number of brokers who offer Pet Insurance as part of their portfolio.
  7. 7. Direct Mail – Pre-Show Postcard Pre-show postcard sent to attendees of HR Professionals trade shows.
  8. 8. Dimensional Mailings – Pop-Up Card Pop-card sent to existing accounts announcing our new National Account Executives.
  9. 9. Dimensional Mailing – Dog Toy Mailing Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies. Response rate: 20%
  10. 10. Dimensional Mailing – Tiffany Reception Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain. Response rate: 27%
  11. 11. Dimensional Mailing – Penny Postcard Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
  12. 12. Customized Marketing Pieces Advocacy Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
  13. 13. Collateral Materials – Brochures Employee Brochure – that explains the different policies available. CareGuard Brochures – Explains additional wellness coverage available.
  14. 14. Trade Show – Booth Graphics Booth graphic for SHRM (Society of Human Resource Management) trade show.
  15. 15. Trade Show – Booth Graphics

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