Table of Contents <ul><li>Print Ads </li></ul><ul><li>Online Ads </li></ul><ul><li>Direct Mail </li></ul><ul><li>Dimensional Mailings </li></ul><ul><li>Customized Marketing Materials </li></ul><ul><li>Collateral Materials </li></ul><ul><li>Trade Show Materials </li></ul>
Print Ads Print ad that ran in the SHRM (Society of Human Resource Management) Annual Conference Daily Show magazine. Circulation: 15,000
Print Ads Print ad currently running in HR Professional Magazines.
Online Ads Online ads running on HR Professional Media sites.
Direct Mail – Broker Mailing Postcard sent to increase the number of brokers who offer Pet Insurance as part of their portfolio.
Direct Mail – Pre-Show Postcard Pre-show postcard sent to attendees of HR Professionals trade shows.
Dimensional Mailings – Pop-Up Card Pop-card sent to existing accounts announcing our new National Account Executives.
Dimensional Mailing – Dog Toy Mailing Dog toy that was sent to large company attendees of a major HR trade show. Purpose of piece was to get past gatekeepers and to decision makers in large companies. Response rate: 20%
Dimensional Mailing – Tiffany Reception Invitation to reception in our trade show booth. Recipient was invited to come to our booth, fill out a survey and they would receive a Tiffany keychain. Response rate: 27%
Dimensional Mailing – Penny Postcard Postcard included with every Welcome Kit sent to new groups. Card has a link to a web survey that asks the new group about their on-boarding experience.
Customized Marketing Pieces Advocacy Coupon create to run in a coupon booklet distributed all 500,000 McDonald employees.
Collateral Materials – Brochures Employee Brochure – that explains the different policies available. CareGuard Brochures – Explains additional wellness coverage available.
Trade Show – Booth Graphics Booth graphic for SHRM (Society of Human Resource Management) trade show.