ACE NETC 2009: Potential of Web 2.0 Technology to Foster Collaborative Internal Communications
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ACE NETC 2009: Potential of Web 2.0 Technology to Foster Collaborative Internal Communications

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Information presented at the 2009 ACE NETC Conference in Des Moines, Iowa.

Information presented at the 2009 ACE NETC Conference in Des Moines, Iowa.

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  • Full Name Full Name Comment goes here.
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  • Hi

    Congratulations for yor presentation, its really good!

    I ’d like to share with you the version 0.1 of my e-book “Internal Communication 2.0: A Cultural Challenge”, where I talk about some of my work experiences, my ideas and thoughts regarding this topic.

    You can download it for free and I look forward to your comments and ideas to go on enriching this book. As I already told you, this is the version 0.1 so I hope we can improve it togheter:

    The book its here, in slide share:

    .http://www.slideshare.net/formanchuk/internal-communication-20-a-cultural-challenge

    Thanks!!!
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  • Thanks Anne! You obviously have good taste in Flickr photos : ) Actually, I'm really glad I took in your creative commons presentation because I wasn't sure how to reference the photos. It was great meeting you too, and I'm sure we'll meet up again.

    This is Lisa, btw...can't remember my slideshare password at the moment.
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  • Nice presentation. I missed it at ACE/NETC so I am glad you posted your presentation. I like your photos. In fact, I used one of them in some of my presentations on social media. Good to meet and I hope we can work meet again and work together.
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ACE NETC 2009: Potential of Web 2.0 Technology to Foster Collaborative Internal Communications ACE NETC 2009: Potential of Web 2.0 Technology to Foster Collaborative Internal Communications Presentation Transcript

  • The Potential of Web 2.0 Technology to Foster Collaborative Internal Communications Photo from http://www.flickr.com/photos/opera-nut/3072210433/
  • Road Map
    • Focus on widely-available Web 2.0 technology
    • Review of previous academic research
    • Summary of method
    • Research findings:
      • Potential for collaboration and dialogue
      • Democratization of communication and content creation
      • Challenges related to web 2.0
    • Conclusion
  • Internal Communications
    • Internal communications = management of interactions between stakeholders (Jackson & Welch, 2007)‏
    • Internal communications, relationships between stakeholders impact organizational climate (Davies et al., 1999)‏
    • Low levels of trust linked to poor communications (Cooper and Sparrow, 2003)‏
  • Dialogue
    • Create new understanding (Botan, 1997)‏
    • Double-edged sword (Rikkonen, 2006)‏
    • Dialogue not always best choice (Jackson & Welch, 2007)‏
    • Forcing dialogue oppressive (Botan, 1997)‏
    Photo from http://www.flickr.com/photos/sergemelki/2613988190/
  • Web 2.0 and Dialogue
    • Web 2.0 as supporting structure
    • Tailor communications to smaller groups (Botan,1997)‏
    • Involve dispersed stakeholders (Dale & Newman, 2006)‏
  • Democratization of Communications
    • Record voices directly,allow participation from many regions (Dale, 2005)‏
    • Decentralizes control of communication channels (De Bussy et. al., 2003)‏
    Photo from http://www.flickr.com/photos/badcomputer/3501822389/
  • Challenges
    • Technical problems
    • Connectivity/access issues, particularly for rural stakeholders in Canada (Dale & Newman, 2006)‏
  • Challenges
    • Technology biased towards strong reading, writing, computer skills
    • Frustration with academic language
    • Existing stove pipes remain (Dale, 2005)‏
    Photo from http://www.flickr.com/photos/eflon/2397752100/
  • Method
    • Action research strategy – produce new knowledge and solve problem (Ladkin, 2004)‏
    • Examined blogs, non-academic articles found on-line
  • Research Findings
    • Collaboration:
      • Building relationships
      • Resource-sharing
    • Supporting and encouraging dialogue
    • Democratization of information
  • Research Findings
    • Potential problems:
      • Excluding less technically-inclined stakeholders
      • Access issues
      • Loss of professionalism
  • Building Relationships
    • Platforms built to allow stakeholders to search for others with expertise (Knowlton, 2008a)‏
    • Can be built around specific events
    • Brulant Practice Wars (Cohen, 2008)‏
    Photo from http://www.flickr.com/photos/pasotraspaso/3036007428/
  • Share Resources
    • Del.icio.us, RSS – used to pull in external info (Satterfield, 2006b)‏
    • Flickr - create slideshows
    Photo from http://www.flickr.com/photos/sally_12/2776011462/
  • Dialogue
    • Web 2.0 allows people to add to, divert, or revise message (Knowlton, 2008b)‏
    • Dialogue around specific events or on an ongoing basis (Satterfield, 2006b)
    Photo from http://www.flickr.com/photos/foxypar4/1891124898/
  • Democratization
    • More directly involves stakeholders
    • Decentralize control (Knowlton, 2008b)‏
    • May provide competitive advantage
    Photo from http://www.flickr.com/photos/dnorman/2941880596/
  • Democratization
    • Can exert some control before posting message,but open dialogue and collaboration encourages innovation (Hinton, 2007)‏
    • Web 2.0 relatively easy to use – no programming skills required to create/edit pages (Garret, 2007; Satterfield, 2006a)‏
    • Technology such as RSS feeds may allow managers to monitor employee activities
  • Exclude Less Technically-inclined Stakeholders
    • Provide coaching (Satterfield, 2006b)‏
    • Ensure stakeholders have time and resources to learn (Satterfield, 2006a)‏
    • Ignoring stakeholder needs/anxieties could amount to exclusion
    Photo from http://www.flickr.com/photos/anorwood/3149042222/
  • Access Issues
    • Keep in mind technical limitations (ex slow Internet connections)‏
    Photo from http://www.flickr.com/photos/schillergarcia/2836059154/
  • Loss of Professionalism
    • Possible increase in gossiping, cliques (Knowlton, 2008b)‏
    • Post guidelines, offer training, involve managers (Knowlton, 2008a)‏
    Photo from http://www.flickr.com/photos/digitalart/2238037028/
  • Areas of Further Consideration
    • More cases detailing challenges
    • Cases showing when such technology not appropriate
    • Long-term impacts of Web 2.0
  • Questions?
    • For more info:
      • Email me: [email_address]
      • Drop off a business card
    Photo from http://www.flickr.com/photos/opera-nut/3072210433/
  • References and Further Reading
    • Atkinson, P., & Coffey, A. (1996). Making sense of qualitative data: Complementary research strategies. Thousand Oaks, CA: Sage Publications.
    • Botan, C. (1997). Ethics in strategic communication campaigns: The case for a new approach to public relations. The Journal of Business Communications, 34(2), 188-202.
    • Bradbury, H., & Reason, P. (2006). Introduction. In H. Bradbury, & P. Reason (Eds.), Handbook of action research (pp. 1-14). London: Sage Publications.
    • Cohen, A. (2008, March 14). Work hard, play hard - with social media. Retrieved March 15, 2008, from http://adamcohen.typepad.com/adamsblog/2008/03/work-hard-play.html
    • Cooper, C., & Sparrow, P. (2003). The employment relationship. Oxford: Butterworth Heinemann.
    • Dale, A. (2005). A perspective on the evolution of e-dialogues concerning interdisciplinary research on sustainable development in Canada. Ecology and Society, 10, 1. Retrieved January 15, 2008, from http://www.ecologyandsociety.org/vol10/iss10/art37
    • Dale, A., & Newman, L. (2006). An online synchronous e-dialogue series on nuclear waste management in Canada. Applied Environmental Education and Communications, 5, 243-251.
  • References and Further Reading
    • Davies, A., Dick, B., & Hase, S. (1999). The Johari Window and the dark side of organisations. ultiBASE. Retrieved July 15, 2007, from http://ultibase.rmit.edu.au/Articles/aug99/hase1.htm
    • De Bussy, N., Ewing, M., & Pitt, L. (2003). Stakeholder theory and internal marketing communications: A framework for analysing the influence of new media. Journal of Marketing Communications, 9, 147-161.
    • Dick, B. (2004). In pursuit of change and understanding: Bob Dick in conversation with Bob Williams. Forum: Qualitative Social Research, 5.
    • Garrett, C. (2007, September 6). Project management blogs - how to run your projects on the web. Retrieved January 26, 2008, from http://www.cogniview.com/convert-pdf-to-excel/post/how-to-run-your-project-on-the-web/
    • Hersch, F. (2006). An e-dialogue improvisation. Contemporary Music Review, 25(5/6), 577-579.
    • Hinton, B. (2007, September 14). On tailoring content in the world of Web 2.0. Retrieved January 26, 2008, from http://bradhinton.wordpress.com/2007/09/14/on-tailoring-content-in-the-world-of-web-20/
    • Jackson, P., & Welch, M. (2007). Rethinking internal communications: A stakeholder approach. Corporate Communications: An International Journal, 12(2), 177-198.
  • References and Further Reading
    • Johannesen, R. (1996). Ethics in human communication (4th ed.). Prospect Heights, IL: Waveland Press.
    • Knowlton, T. (2008, January 19). Social media and a walk down cubicle lane. Retrieved January 25, 2008, from http://rollingsocial.blogspot.com/search?q=social+media+cubicle+lane
    • Knowlton, T. (2008, January 27). Social media and internal communications. Retrieved January 28, 2008, from http://www.rollingsocial.blogspot.com/
    • Ladkin, D. (2004). Action research. In C. Seale, G. Gobo, J. Gubrium, & D. Silvermand (Eds.), Qualitative research practice (pp. pp. 478-490). London: Sage Publications.
    • Ridgeon, E. (2007). Creating a center of communication expertise at Orange. Strategic Communication Management, 11(3), 20-23.
    • Riikonen, E. (2006). Promoting dialogue. In E. Barrosse (Ed.), Bridges not walls (9th ed., pp. 601-604). New York: Mc-Graw Hill.
    • Satterfield, B. (2006, December 8). Nonprofits share their wiki success stories. Retrieved March 20, 2008, from http://www.techsoup.org/learningcenter/webbuilding/page6031.cfm
    • Satterfield, B. (2006, June 5). Exploring the world of wikis. Retrieved March 20, 2008, from http://www.techsoup.org/learningcentre/webbuilding/page5511.cfm?
    • Spencer, L. (2008, January 26). Blogging - the project manager's new best friend? Retrieved January 26, 2008, from http://www.businessandblogging.com/blogging-the-project-managers-new-best-friend/