New Rules, New Tools -- Social Media in Business

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Groups

    New Rules, New Tools -- Social Media in Business - Presentation Transcript

    1. Lisa Graham-Peterson New tools. New rules.
    2. If we knew what we were doing, it wouldn’t be called research. Albert Einstein
      • What can we learn from best practices about the ethical use of social media as part of corporate public relations programs?
      I asked
    3. A 2.0 way to look at things
      • This is my thesis content expressed as a word cloud.
      • Aligns with organizational goals
      • Ethical
      • Measurable results
      Described ‘best practices’
    4. But, new tools … new rules?
      • Ethical behavior isn’t dependent on the channel
      • Codes of conduct are still evolving
      • Solid strategic planning against goals is still key
      • 2.0 is already at work beyond the Web PR 2.0 Business 2.0
    5. Some Best Practices Leaders
      • Sun Microsystems Everything open
      • Mayo Clinic Patient-centered
      • Price Waterhouse Coopers
      • Who would’ve thought??
    6. Who is the target?
      • Thousands of employees have public blogs, but why? How?
    7. Why choose conversation?
      • Loyal fans wanted to follow the rebuild of this local hangout, not read ads.
    8. More noise than ever
      • Deloitte and PWC are after the same target audience. Who gets heard?
    9. Social media
      • Strategy?
      • Tactic?
      • Something else?
    10. Social is not new
      • Socrates might have avoided the hemlock if there had been an Athenian blogosphere.
    11. Lisa Graham-Peterson lisagrahampeterson.extendr.com
    SlideShare Zeitgeist 2009

    + Lisa Lisa Nominate

    custom

    303 views, 0 favs, 0 embeds more stats

    This presentation was given to the undergraduate cl more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 303
      • 303 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 0
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events