Your SlideShare is downloading. ×
New Rules, New Tools -- Social Media in Business
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

New Rules, New Tools -- Social Media in Business

550

Published on

This presentation was given to the undergraduate class, "Intro to Marketing" at the College of St. Catherine, St. Paul, in May 2009.

This presentation was given to the undergraduate class, "Intro to Marketing" at the College of St. Catherine, St. Paul, in May 2009.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
550
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lisa Graham-Peterson New tools. New rules.
  • 2. If we knew what we were doing, it wouldn’t be called research. Albert Einstein
  • 3.
    • What can we learn from best practices about the ethical use of social media as part of corporate public relations programs?
    I asked
  • 4. A 2.0 way to look at things
    • This is my thesis content expressed as a word cloud.
  • 5.
    • Aligns with organizational goals
    • Ethical
    • Measurable results
    Described ‘best practices’
  • 6. But, new tools … new rules?
    • Ethical behavior isn’t dependent on the channel
    • Codes of conduct are still evolving
    • Solid strategic planning against goals is still key
    • 2.0 is already at work beyond the Web PR 2.0 Business 2.0
  • 7. Some Best Practices Leaders
    • Sun Microsystems Everything open
    • Mayo Clinic Patient-centered
    • Price Waterhouse Coopers
    • Who would’ve thought??
  • 8. Who is the target?
    • Thousands of employees have public blogs, but why? How?
  • 9. Why choose conversation?
    • Loyal fans wanted to follow the rebuild of this local hangout, not read ads.
  • 10. More noise than ever
    • Deloitte and PWC are after the same target audience. Who gets heard?
  • 11. Social media
    • Strategy?
    • Tactic?
    • Something else?
  • 12. Social is not new
    • Socrates might have avoided the hemlock if there had been an Athenian blogosphere.
  • 13. Lisa Graham-Peterson lisagrahampeterson.extendr.com

×