Building social experience is a keynote presented during euroIA2008 in Amsterdam and focus on delivering some key learning to build social experience on community and network site
Building social experience is a keynote presented during euroIA2008 in Amsterdam and focus on delivering some key learning to build social experience on community and network site
"People have been interacting with other people for much longer than the internet has been around, so give them the tools, and set them free" Rolf Skyberg
SIZE MATTER * because a social website without member is worth nothing * Community or network size
MEMBER ACQUISITION
traffic generation
social value definition & expression
persuasive architecture skills
registration process usability
viral dimension & member get member process
eyetracking, web analytics
Members are not connected to each other
Capitalize on people who knows already each other
Connectors allows friends of my friends to be my friends
MEMBER PROFILE IS ESSENTIAL
Individual metadata
each attribute is a connection element allowing connecting individuals
esther_garsan
Especially the profiles.
Perhaps I'd add a 'lurker'-type (=someone just watching, yet having direct relations)
Slide 10 extra; http://en.wikipedia.org/wiki/Metcalfe%27s_law :-) 4 years ago