Social Media Presentation - 2009


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An overview of Social Media and why you need to join the conversation right now!

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  • Social Media – What Really Works
  • Social media is revolutionizing the way businesses large and small communicate both internally and externally and how they market their services and build their brands.Source: Social Media Magic.
  • Source: Social Media Magic.
  • Source: TopRank Online Marketing
  • 17,000 respondents from 29 countries, using internet at least every other day.Source: Social Media Magic / Universal McCann’s Comparative Study on Social Media Trends – April 2008.
  • Companies can not afford not to be present.Source: Social Media Magic.
  • Asked about specific social media networks they currently use, an overwhelming 81% of b-to-b marketers cited LinkedIn.Interestingly, microblogging service Twitter ranked higher among b-to-b (70%) than b-to-c (46%) respondentsFacebook enjoys high use among b-to-b marketers (60%). When asked what “newer media” tactic they are not currently using but plan to use within the next year, both b-to-b and b-to-c marketers responded that blogs topped the list. The next highest response was mobileB-to-b marketers also expressed high interest in using viral video and podcasts within the next - Bob Felsenthal, VP-PublisherBased on a survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers – July 2009.
  • We do business with people that we Know, Like, and Trust. Social Media helps people to get to know you, and like you, and trust you. That is when they will buy from you, and talk favorably about the process and experience.
  • The Top Three Social Media Sites – but positions change rapidly. Source: Social Media Magic.
  • There are other site you will want to consider depending on your audience, goals, and strategy.Source: Social Media Magic.
  • Facebook:More than 300 million active users 50% of our active users log on to Facebook in any given day The fastest growing demographic is those 35 years old and older Average user has 130 friends on the site More than 45 million active user groups exist on the site ImageShack, which currently hosts 20 billion images. Facebook holds 15 billion photos, according to a spokesperson there. But it should catch up by the end of the year. Facebook users are adding photos at a rate of 850 million photos a month, compared to 100 million photos a month by ImageShack users. Source: TechCrunch / by Erick Schonfeld on April 7, 2009
  • Linkedin:Hasmembers in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second, and about half of their members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
  • Social Media Presentation - 2009

    1. 1. Social Media -What Really Works<br />Lawrence Kirsch<br /><br />1<br />
    2. 2. What Is Social Media?<br />Social Media is a complex, organic Online Conversation<br />An open-communication network powered by:<br /><ul><li>Social Networks
    3. 3. Blogs
    4. 4. Microblogging
    5. 5. Video / Photo Sharing
    6. 6. Message Boards
    7. 7. Social Gaming
    8. 8. Podcasts
    9. 9. Real Simple Syndication (RSS)</li></ul>2<br />
    10. 10. What Is Social Media?<br />The power to define and control the conversation surrounding a brand is shifting from companies and institutions to individuals and communities.<br />“Telling and Selling is dead.”<br />Jim Stengal, Chief Global Marketing Officer, Procter and Gamble<br />3<br />
    11. 11. What Social Media Is Not<br />Direct Marketing<br />A Campaign<br />Controllable by You<br />Easy to Measure<br />Social Media is Not Just Another Place to Publish Your Advertising<br />4<br />
    12. 12. Social Media sites are the fastest-growing category on the Web. Traffic doubled from last year.<br />73% of active online users have read a blog<br />45% have started their own blog<br />39% subscribe to an RSS feed<br />57% have joined a social network<br />55% have uploaded photos<br />83% have watched video clips<br />Who’s Talking?<br />Customers / Employees / Investors / Critics / Fans / Prospects<br />5<br />
    13. 13. Why You Should Listen<br />Of all online users…<br />...91% say consumer reviews are the #1 aid to buying decisions.<br />- JC Williams Group<br />...87% trust a friend’s recommendation over critic’s review.<br />- Marketing Sherpa<br />...47% say social <br />media sites influence their decisions to <br />purchase specific brands or services.<br />...3 times more likely to trust peer opinions over advertising for purchasing decisions.<br />- Jupiter Research<br />6<br />
    14. 14. Business-to-Business Is Using Social Media<br />81 %<br />Linkedin<br />70 %<br />Twitter<br />60 %<br />Facebook<br />Next Year – More Blogs<br />7<br />
    15. 15. The Nature of People<br />We want to do business with people they…<br />Know<br />Like <br />Trust<br />8<br />
    16. 16. Three Main Sites<br />9<br />
    17. 17. Others To Consider<br />10<br />
    18. 18. More than 300 million active users.<br /><ul><li>50% of active users long onto Facebook in any given day.
    19. 19. The fastest growing demographic - 35 years old and older.
    20. 20. Average user has 130 friends on the site.
    21. 21. More than 45 million active user groups exist on the site.
    22. 22. Has over 15 billion photos - adding photos at a rate of 850 million photos a month.</li></ul>11<br />
    23. 23. Over 50 million professionals use LinkedIn to exchange information, ideas and opportunities.<br /><ul><li>Members are in over 200 countries & territories around the world.
    24. 24. A new member joins approximately every second.
    25. 25. Half of the members are outside the U.S.
    26. 26. Executives from all Fortune 500 companies are members.</li></ul>12<br />
    27. 27. More than 300 million active users.<br />US Adult Twitter Users, 2008-2010 (millions & % of adult Internet users).<br />2008<br />6.0 (3.8%)<br />2009<br />18.0 (11.1%)<br />2010<br />26.0 (15.5%)<br />Note: Ages 18+; Internet users who access Twitter via any platform at least monthly.<br />Source: eMarketer, September 2009<br />13<br />
    28. 28. More than 25 million people <br />visited in the past 30 days (as of 8-2009) <br /><ul><li>Yelpers have written over 7 million local reviews.
    29. 29. In addition to reviews, you can use Yelp to find events, special offers, lists and to talk with other Yelpers.
    30. 30. Every business owner (or manager) can setup a free account to post offers, photos and message her customers </li></ul>14<br />
    31. 31. Blog Is The Centerpiece<br />15<br />
    32. 32. Blogging Facts<br />Search Engine Friendly (SEO)<br />Dialogue with your Customers<br />Hear Customer Feedback<br />Communicate with blogging community<br />Allows for distribution via RSS<br />Facilitates both Push & Pull content interaction<br />16<br />
    33. 33. Social Media Examples<br />17<br />
    34. 34. Social Media Examples<br />18<br />
    35. 35. Social Media Examples<br />19<br />
    36. 36. Social Media Examples<br />20<br />
    37. 37. Social Media Examples<br />21<br />
    38. 38. Social Media Examples<br />22<br />
    39. 39. Social Media Examples<br />23<br />
    40. 40. Social Media Examples<br />Multiple Conversations<br />24<br />
    41. 41. Social Media Roadmap<br />25<br />
    42. 42. Social Media Roadmap<br />First Step – Know Your Audience<br />Create A Strategy – Integrate <br />With Marketing<br />Commit Resources & Time<br />Don’t Be Afraid<br />26<br />
    43. 43. 27<br />
    44. 44. Thank You<br />Lawrence Kirsch<br />Marketing & Management Consulting<br /><br /><br />760-845-1633<br />28<br />
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