Embracing Social Media

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Embracing Social Media: a joint presentation by Lance Godard and Mike Driehorst, held October 6, 2009 at the Ohio Chapter meeting of the Legal Marketing Association, Toledo, Ohio. The luncheon was co-sponsored by the Association of Legal Adminstrators.

The focus was on educating the audience of lawyers and legal professionals about social media and how they can use it to grow their practices.

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Embracing Social Media

  1. 1. Embracing Social Media Legal Marketing Association / Ohio Association of Legal Administrators Oct. 6, 2009 / Toledo, Ohio
  2. 2. Overview <ul><li>What is social media? </li></ul><ul><li>How do I do it right? </li></ul><ul><li>Why should I do it? </li></ul><ul><li>How can I generate value from it? </li></ul><ul><li>What can I do to get started? </li></ul>
  3. 3. Embracing Social Media <ul><li>Most effective ways to get business* </li></ul><ul><li>Peer referrals: 56% </li></ul><ul><li>In person networking events: 33% </li></ul><ul><li>Conferences & seminars: 15% </li></ul><ul><li>Social media: 3% </li></ul><ul><li>*2009 Networks for Counsel Study, Leader Networks survey of 1474 lawyers </li></ul>
  4. 4. Embracing Social Media <ul><li>Networks for Counsel Study: </li></ul><ul><li>78% of lawyers polled reported membership in an online social network </li></ul>
  5. 5. What is Social Media? <ul><li>“Social media are primarily Internet- and mobile-based tools for sharing and discussing information, [pictures, video, audio, etc.]. The term most often refers to activities that integrate technology, telecommunications and social interaction.” </li></ul><ul><li>-Wikipedia </li></ul>
  6. 7. What is Social Media? <ul><li>Most common social media </li></ul><ul><li>Blogs: </li></ul><ul><ul><li>More than 180 million (Technorati) </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>More than 300 million members </li></ul></ul><ul><ul><li>worldwide (& that’s just Facebook) </li></ul></ul><ul><li>Discussion boards: Every topic A-Z </li></ul>
  7. 8. Blogs
  8. 10. Social Networks
  9. 12. Discussion Boards
  10. 14. <ul><li>Ultimately, social media NOT about technology, websites or tools. It IS about: </li></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Contributing </li></ul></ul><ul><ul><li>Community </li></ul></ul>
  11. 15. How do I do it “right”?
  12. 16. <ul><li>There is no right or wrong. </li></ul>
  13. 17. <ul><li>Simply, treat those online the same as if you were talking with them face to face </li></ul>Photo credit: ThinkPanama via Flickr
  14. 18. <ul><li>But, it is still a business, so… </li></ul>
  15. 19. <ul><li>Develop & follow a social media plan that’s an extension of your business marketing strategy. </li></ul>
  16. 20. <ul><li>Understand the dangers & liabilities & act accordingly </li></ul>
  17. 21. Listen before you act <ul><li>People are talking about </li></ul><ul><li>you, </li></ul><ul><li>your firm & </li></ul><ul><li>issues you care about </li></ul><ul><li>You might as well listen </li></ul><ul><li>Photo credit: </li></ul><ul><li>Niclindh via Flickr </li></ul>
  18. 22. <ul><li>Learn the expectations & follow them </li></ul>
  19. 23. <ul><li>It’s all about me you us. That’s why it’s called social media . </li></ul>
  20. 24. <ul><li>Social media is a business for lawyers. You can’t dabble in it & expect to achieve results. </li></ul>
  21. 25. Why should I do it?
  22. 26. <ul><li>Without an online presence, you’re invisible. </li></ul>
  23. 27. <ul><li>You can position yourself as an expert among your peers. </li></ul>
  24. 28. <ul><li>You can develop relationships with people who can help you grow your business. </li></ul>
  25. 29. <ul><li>You can have fun engaging others w ho share your passions (yes it’s allowed) </li></ul>
  26. 30. How do I generate value?
  27. 31. <ul><li>Pay it forward. Be the person who helps everybody else. </li></ul>
  28. 32. <ul><li>Give away your expertise. </li></ul>
  29. 33. <ul><li>Any advantage you gain over your competition adds value </li></ul>
  30. 34. <ul><li>Engage </li></ul><ul><li>Be Transparent </li></ul><ul><li>Develop relationships </li></ul><ul><li>Help them </li></ul><ul><li>Repeat </li></ul>
  31. 35. What can I do today?
  32. 36. Getting started <ul><li>Listen </li></ul><ul><li>Explore </li></ul><ul><li>Be visible </li></ul><ul><li>Communicate </li></ul><ul><li>Engage </li></ul><ul><li>Share </li></ul><ul><li>Enjoy </li></ul>
  33. 37. Start listening 1
  34. 39. Start exploring 2
  35. 42. Start being visible 3
  36. 46. Start communicating 4
  37. 49. Start engaging 5
  38. 51. Start sharing 6
  39. 53. Start enjoying 7
  40. 55. Seven ways to get started <ul><li>Listen: Google Alerts, BoardReader.com </li></ul><ul><li>Explore: Blog search, Twitter search </li></ul><ul><li>Be visible: LinkedIn </li></ul><ul><li>Communicate: Blog, Microblog </li></ul><ul><li>Engage: Comment and Respond </li></ul><ul><li>Share: Legal Networks </li></ul><ul><li>Enjoy: Facebook </li></ul>
  41. 56. Questions? <ul><li>Lance Godard / The Godard Group </li></ul><ul><li>www.TheGodardGroup.com </li></ul><ul><li>[email_address] </li></ul><ul><li>Mike Driehorst / Diamond Communications </li></ul><ul><li>www.MikesPoints.co m </li></ul><ul><li>[email_address] </li></ul>

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