How Can Take3 Help You Win?
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How Can Take3 Help You Win?

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A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share --- corporate marketing leaders or CEOs who need to stake out a unique ...

A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share --- corporate marketing leaders or CEOs who need to stake out a unique position in the market with a compelling point of view; sales leaders who want to arm their reps with tools to sell value; product marketing leaders who want to quickly focus the company on the customers, plays, and messages that needed to win;

We can help you win customers and outsell competitors with greater clarity and alignment. Is it time for you to Take3?

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How Can Take3 Help You Win? How Can Take3 Help You Win? Presentation Transcript

  • Take3 Capabilities
  • A marketing strategy and implementation firm, Take3 helps technology companies win the war for mindshare and market share.
  • Clients From the biggest names in technology to emerging companies poised to disrupt their industry. View slide
  • Client Challenges Sales Product Marketing Corporate Marketing “Our story is stale and undifferentiated. We need to stake out a unique position in the market with a compelling point of view.” “Growth means new products, new markets, new competitors. I need to quickly focus the company on the customers, plays, and messages that we need to win.” “We need to shift from pitching technology to providing solutions. I want my reps armed to sell our value—and outsell our competitors.” View slide
  • ACHIEVE ALIGNMENT Take3 Value Product Marketing Value Sales Corporate Marketing Key Messages Sales Plays Customers Win customers and outsell competitors with greater clarity and alignment.
  • Win the War Ready 2 Aim Market Mapping Customer Close-Up Competitive Review Value Proposition Ground War for Market Share Aircover for Mindshare Content Marketing Sales Training Demand Generation Sales Support Tools 1 Business Benchmark Sales Playbook Messaging Playbook Go-to-Market Plan Website Public Relations 3 Fire Social Media Lead Management Lead Nurturing By preferred partner Need to re-aim?
  • Process Components 1 Ready Market Mapping • Trends / Opportunities • Segments / Industries • Market Size Customer Close-up • Voice of the Customer • Buyer Profiles • Pain Points / Priorities • Use Cases Competitive Review • Competitor Snapshots • Positioning Map • Win / Loss Stories Value Proposition • Customer Value • Differentiators • ROI / Proof Points 2 Aim Messaging Playbook • Value Proposition • Elevator Pitch • Key Messages • Why Framework • Proof Points • Messaging Training Sales Playbook • Sales Battle Card • Use Cases • Sales Plays • Objection Handling • Competitive “Rap” Go To Market Plan • Market Opportunity • Target Customers • Value Proposition • Demand Gen Strategy • Content Mktg Strategy • Channel Strategy • Calendar • Metrics 3 Fire Content Marketing • Thought Leadership • Web Copy • Blog Posts • Social Media • Infographics Sales Training • Workshops • On Demand Demand Generation • Campaign Plan • Email Copy • Landing Pages Sales Support Tools • Sales Decks • Data Sheets • Case Studies • Demo Scripts Business Benchmark • Goals / Vision • Capabilities Assessment • Gap Analysis • Metrics Ground War for Market Share Aircover for Mindshare
  • Keys to Victory • Inclusive process • Strategically driven • Rapidly iterative • Proven best practices • On-target deliverables
  • 00 00 Sample Deliverables Customer Segmentation Messaging Playbook Sales Playbook Sales Deck Narratives Value Framework Go-to-Market Plan Value Proposition Use Cases Messaging Framework
  • Why Now? • New product launch • Entry into new markets • Emergence of new competitors • Maturation of product marketing function • Adoption of solution-selling model • Mergers and acquisitions • Adding marketing capabilities or leadership
  • Why Take3? • Deep experience and know-how with messaging and go-to-market mostly in B2B enterprise enablement • Fast, iterative and collaborative approach, based on what you need • Focus on strategy with an eye towards execution (business first, marketing second)
  • How can we help you win? Get in touch or learn more www.take3llc.com @take3llc win@take3llc.com