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Optimizing Biopharma Client Relationships

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Laurie Gelb
Laurie Gelb

An overview of client management considerations for agency staff servicing biopharma, especially applicable to health outcomes and brand support. Has been used in staff training.

BusinessHealth & Medicine
1 of 18
Optimizing the Biopharma Client Relationship Laurie Gelb, MPH
Health decisions: uniquely complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life on the brand side: a full table ,[object Object],[object Object],[object Object],[object Object],[object Object]
No life of leisure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Life on the brand: sell, sell, sell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Life can be good… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… but the honeymoon always ends ,[object Object],[object Object],[object Object],[object Object]
Listen and learn… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One simple rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deskwork is more than a lit search ,[object Object],[object Object],[object Object]
… but not on the client’s dime ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do humans want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do clients want? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do clients (and you) want to support? ,[object Object],[object Object],[object Object],[object Object]
Clients don’t want to be your… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What clients don’t want to hear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Wherever our projects go, our clients are in the same boat!

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Optimizing Biopharma Client Relationships