Social Media Road Map

by Lauren-Glenn Davitian on Jun 09, 2010

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Presentation on social media and communication planning inspired by Beth Kanter and presented to international Home Share nonprofits in Burlington VT on June 8, 2010 by Lauren-Glenn Davitian of CCTV Ce...

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Social Media Road Map — Presentation Transcript

Links: Currency of Social Media Building Community in the Internet Age Lauren-Glenn Davitian - davitian@cctv.org CCTV Center for Media & Democracy www.cctv.org June 2010

The Network of Networks

Test Source: David Wilcox, The Social Reporter Flip the Funnel - Inspire Your Friends to Talk about You

Test

A map is a good place to start your trip…

A social media strategy map helps your organization support its communications and internet strategy by thinking through your objectives, audience, actions, message, media (tools & techniques), measurement, experiments, capacity, and culture change. Thanks to Beth Kanter at http:beth.typepad.com/

1. Objectives 2. Audience 3. Message 5. Measure 6. Experiment 4. Media Culture Change Capacity

Culture Change What barriers do you face within your organization?

1. Objectives Culture Change What action do you want people to take?

1. Objectives 2. Audience Culture Change Your online audience includes the “Ad hocs”…

1. Objectives 2. Audience Culture Change The “Passionates” who create excitement…

1. Objectives 2. Audience Culture Change … and the “Key Influencers” who spread the word.

Learn about your audience

http://www. forrester . com/Groundswell/profile_tool .html

1. Objectives 2. Audience 3. Message Culture Change What is important to your people? What action do you want them to take?

1. Objectives 2. Audience 3. Message 4. Media Culture Change What is the most effective way to reach your audience?

O F F L I N E

Email O N L I N E Web Social Media Blog

Social Media Landscape by FredCavazza .net

EXAMPLES

http: //nhsbaltimore . blogspot .com/ EXAMPLES

http://www. facebook .com/NHSGC EXAMPLES

http://www.youtube.com/user/NeighborWorksAmerica EXAMPLES

http://www.cctv.org/watch-tv/programs/cvoeo-fair-housing-project-swahili EXAMPLES

1. Objectives 2. Audience 3. Message 5. Measure 4. Media Culture Change How engaged? What action do you want peple to take?

Volunteers Pass Alongs Comments Made Time Spent Event Attendance Money Collected

NTEN 2010 Benchmarks Report Compare Yourself

1. Objectives 2. Audience 3. Message 5. Measure 6. Experiment 4. Media Culture Change

1. Scale: Pick a modest project. 2. Evaluate: What worked? What didn’t? Why? 3. Inquire: Ask others for feedback. 4. Observe: Watch other nonprofits. 5. Remix. Repeat. Says Wendy Harmon, American Red Cross

1. Objectives 2. Audience 3. Message 5. Measure 6. Experiment 4. Media Culture Change Capacity

From “Creating Your Organization’s Social Media Strategy Map” by Beth Kanter (Slide 48)

Tame the Fire Hose!

From “What’s Next in Media” by Neil Perkin (Slide 10) LET’S SUMMARIZE….

Links: Currency of Social Media SPECIAL THANKS Beth Kanter http://beth.typepad.com/ NTEN www.nten.org http://www.wearemedia.org/ Neil Perkin http://neilperkin.typepad.com MORE LINKS: http://delicious.com/lgdavitian

Lauren-Glenn Davitian [email_address] CCTV Center for Media & Democracy www.cctv.org Common Good Vermont http://commongoodvt.org Links: Currency of Social Media

Lauren-Glenn Davitian at Lauren-Glenn Davitian Special thanks to Beth Kanter for helping to merge our 'strategic communications' model with the online communications model! 1 year ago

Are you sure you want to Yes No

kristin wolff , Thinker, Doer at Social Policy Research Associates A super roadmap for help people and orgs new to social media find their way through it. 1 year ago

Beth Kanter , blogger, trainer. scholar, author, ceo at Beth’s Blog Love it! 1 year ago

Social Media Road Map

by Lauren-Glenn Davitian on Jun 09, 2010

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Social Media Road Map — Presentation Transcript