Waste Management Top of the political agenda Districts and Boroughs a major spend area Pressure for recycling Pressure for high customer service Smelly waste – The Chicken Tikka Masala effect
Nudge, Nudge. Nudging – To influence behaviour through positive choice Are Local Authorities compelled to dictate or influence?
Nudging or Shoving in Waste Management Wandsworth – reduce your waste reduce your council tax Royal Borough of Windsor & Maidenhead and Recyclebank
Who Nudges the Nudgers? IESE developed the “Waste Improvement Network” in 2006 Over 90% of Authorities have a least one registered user Library and Case Study Library Self assessment service Procurement guidance WIN FOCUS Partnership Routemap WINK
To Nudge or Shove – that is the question Nudging, But you need someone to nudge a proportion of LA policy makers, prior to them nudging the public... In Waste management: Nudge, Nudge, through WINK and WIN
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