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Reputation Management in Latin America

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Thoughts on Reputation Management in Latin America for the Holmes Report PR Summit 2012

Thoughts on Reputation Management in Latin America for the Holmes Report PR Summit 2012

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  • 1. REPUTATIONMANAGEMENT INLATIN AMERICAGLOBAL PR SUMMIT 2012
  • 2. SOCIAL AND ENVIRONMENTAL CONFLICTS
  • 3. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUES
  • 4. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTS
  • 5. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
  • 6. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNS
  • 7. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTY
  • 8. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTYTHE RISE OF MULTILATINAS
  • 9. PERCEPTION OFTHE PRIVATE SECTORAND BUSINESS Private Companies are essential for the country’s development Trust in Private Companies IndexPrepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.
  • 10. • CAN A SINGLE REPUTATION STRATEGY BE EFFECTIVE FOR SUCH A DIVERSE REGION?• DO MULTINATIONALS UNDERSTAND THE LATIN AMERICAN REALITY?• DO TRADITIONAL MODELS APPLY?• IS "GLOCAL" THE ANSWER?• WHAT CAN WE LEARN FOR LOCAL CORPORATIONS AND MULTILATINAS?
  • 11. www.llorenteycuenca.com @llorenteycuenca @luisagarcia @jorgecachinero