Reputation Management in Latin America

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Thoughts on Reputation Management in Latin America for the Holmes Report PR Summit 2012

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Reputation Management in Latin America

  1. 1. REPUTATIONMANAGEMENT INLATIN AMERICAGLOBAL PR SUMMIT 2012
  2. 2. SOCIAL AND ENVIRONMENTAL CONFLICTS
  3. 3. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUES
  4. 4. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTS
  5. 5. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICES
  6. 6. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNS
  7. 7. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTY
  8. 8. SOCIAL AND ENVIRONMENTAL CONFLICTSHUMAN RIGHTS AND SECURITY ISSUESINTERVENTIONIST GOVERNMENTSWEAK INSTITUTIONAL FRAMEWORKS | CORRUPT PRACTICESDIFFERENT MEDIA CONSUMPTION PATTERNSSOCIAL GAPS | STRUCTURAL POVERTYTHE RISE OF MULTILATINAS
  9. 9. PERCEPTION OFTHE PRIVATE SECTORAND BUSINESS Private Companies are essential for the country’s development Trust in Private Companies IndexPrepared by LLORENTE & CUENCA. SOURCE: LATINOBARÓMETRO, 2011 REPORT.
  10. 10. • CAN A SINGLE REPUTATION STRATEGY BE EFFECTIVE FOR SUCH A DIVERSE REGION?• DO MULTINATIONALS UNDERSTAND THE LATIN AMERICAN REALITY?• DO TRADITIONAL MODELS APPLY?• IS "GLOCAL" THE ANSWER?• WHAT CAN WE LEARN FOR LOCAL CORPORATIONS AND MULTILATINAS?
  11. 11. www.llorenteycuenca.com @llorenteycuenca @luisagarcia @jorgecachinero

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