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BSEC09 - Newstex - The Business Cloud

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Journey Into the Clouds - Presentation by Newstex's President at Buy-Sell Econtent Conference April 2009 in Scottsdale, Arizona

Journey Into the Clouds - Presentation by Newstex's President at Buy-Sell Econtent Conference April 2009 in Scottsdale, Arizona

Published in: Business, Technology

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  • Newstex started as a virtual company in 2004 – fast forward 5 years and we are a cloud company. We knew we needed to be a low cost utility and thus had to operate as one.
  • Transcript

    • 1. Larry Schwartz , President [email_address] 203.453.0189 Journey into the Clouds
    • 2. Newstex - A Cloud Company
      • No Offices and No Physical Assets
      • Instant scale if you need it
      • Try first, justify second
      • Protect your IP
      • Pay for it with a credit card
    • 3. The Business Cloud Sales/Marketing Collaboration Infrastructure
    • 4. The Business Cloud Sales/Marketing Collaboration Infrastructure
    • 5.
    • 6. CMS - Word Press Theme - iThemes Essence
    • 7. Video – Animoto
    • 8. Forms - FormSpring
    • 9. Publisher Listing – Open Source Database
    • 10. The Business Cloud
        • Total Cost
        • Year 1- $1,779
        • Year 2- $200
        • Proposed Cost
        • Year 1- $10 – 65k
        • Year 2- $ ??,???
    • 11. The Business Cloud Sales/Marketing Collaboration Infrastructure
    • 12. The Business Cloud How much would you spend to protect your Companies Intellectual Property?
    • 13. The Business Cloud $50 Per employee, contractor, freelancer, consultant per year
    • 14. The Business Cloud
      • Google Apps Premier
      • 99.9% Uptime reliability guarantee
      • 25 GB email storage
      • Mobile email, calendar access
      • 24/7 Customer Support
      • Postini – security, email archive and spam filter
      • $50/user/year!
    • 15. The Business Cloud
    • 16. The Business Cloud Sales/Marketing Collaboration Infrastructure
    • 17. Newstex – Video On Demand
    • 18. Newstex – Video On Demand
      • Video Requires:
        • Disk Storage
          • 1 – 2TB new video content added each month
        • Bandwidth
          • Ingesting video
          • Streaming video to player
        • Computing Power
          • Transcoding
          • Transcription
        • Typical Solution: Content Delivery Network (CDN)
    • 19. Amazon Web Services (“AWS”)
    • 20. Amazon Web Services (“AWS”) On Sale $0.03 per Gb
    • 21. Amazon Web Services (“AWS”)
    • 22. Financial Comparison Based on 125kbps video stream – Justin.tv Newstex – Video On Demand Provider Cost per user/hour % CDN Cost Time Investment Hardware Cost CDN $0.135 100% Very Little None Amazon Web Services $0.0074 5% Some None Datacenter $0.0017 1% Lots $$$$$
    • 23. The Business Cloud
      • Instant, easy access to resources
      • No commitment
      • Pay for it with a credit card
      • Instant scale if you need it
      • Try first, justify second
      • Massive scale yields economics of scale
    • 24. The Business Cloud Sales/Marketing Collaboration Infrastructure lfschwartz@newstex.com 203.453.0189
    • 25. Larry Schwartz , President [email_address] 203.453.0189 www.newstex.com