BSEC09 - Newstex - The Business Cloud

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Journey Into the Clouds - Presentation by Newstex's President at Buy-Sell Econtent Conference April 2009 in Scottsdale, Arizona

Journey Into the Clouds - Presentation by Newstex's President at Buy-Sell Econtent Conference April 2009 in Scottsdale, Arizona

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  • Newstex started as a virtual company in 2004 – fast forward 5 years and we are a cloud company. We knew we needed to be a low cost utility and thus had to operate as one.

Transcript

  • 1. Larry Schwartz , President [email_address] 203.453.0189 Journey into the Clouds
  • 2. Newstex - A Cloud Company
    • No Offices and No Physical Assets
    • Instant scale if you need it
    • Try first, justify second
    • Protect your IP
    • Pay for it with a credit card
  • 3. The Business Cloud Sales/Marketing Collaboration Infrastructure
  • 4. The Business Cloud Sales/Marketing Collaboration Infrastructure
  • 5.
  • 6. CMS - Word Press Theme - iThemes Essence
  • 7. Video – Animoto
  • 8. Forms - FormSpring
  • 9. Publisher Listing – Open Source Database
  • 10. The Business Cloud
      • Total Cost
      • Year 1- $1,779
      • Year 2- $200
      • Proposed Cost
      • Year 1- $10 – 65k
      • Year 2- $ ??,???
  • 11. The Business Cloud Sales/Marketing Collaboration Infrastructure
  • 12. The Business Cloud How much would you spend to protect your Companies Intellectual Property?
  • 13. The Business Cloud $50 Per employee, contractor, freelancer, consultant per year
  • 14. The Business Cloud
    • Google Apps Premier
    • 99.9% Uptime reliability guarantee
    • 25 GB email storage
    • Mobile email, calendar access
    • 24/7 Customer Support
    • Postini – security, email archive and spam filter
    • $50/user/year!
  • 15. The Business Cloud
  • 16. The Business Cloud Sales/Marketing Collaboration Infrastructure
  • 17. Newstex – Video On Demand
  • 18. Newstex – Video On Demand
    • Video Requires:
      • Disk Storage
        • 1 – 2TB new video content added each month
      • Bandwidth
        • Ingesting video
        • Streaming video to player
      • Computing Power
        • Transcoding
        • Transcription
      • Typical Solution: Content Delivery Network (CDN)
  • 19. Amazon Web Services (“AWS”)
  • 20. Amazon Web Services (“AWS”) On Sale $0.03 per Gb
  • 21. Amazon Web Services (“AWS”)
  • 22. Financial Comparison Based on 125kbps video stream – Justin.tv Newstex – Video On Demand Provider Cost per user/hour % CDN Cost Time Investment Hardware Cost CDN $0.135 100% Very Little None Amazon Web Services $0.0074 5% Some None Datacenter $0.0017 1% Lots $$$$$
  • 23. The Business Cloud
    • Instant, easy access to resources
    • No commitment
    • Pay for it with a credit card
    • Instant scale if you need it
    • Try first, justify second
    • Massive scale yields economics of scale
  • 24. The Business Cloud Sales/Marketing Collaboration Infrastructure lfschwartz@newstex.com 203.453.0189
  • 25. Larry Schwartz , President [email_address] 203.453.0189 www.newstex.com