Authoritative Content




Larry Schwartz, President
   lfschwartz@newstex.com
         203.453.0189
                      ...
Newstex



             Caveats
•I’m not a developer or engineer




  News On      Blogs On       Video On
  Demand      ...
Newstex - News On Demand




                  www.newstex.com   3
Newstex



             Caveats
•I’m not a developer or engineer




  News On      Blogs On       Video On
  Demand      ...
What is a Blog? (cira 2001)


 A Blog (a contraction of the term weblog) is a type
  of website, usually maintained by an ...
www.newstex.com   6
Blurring of Mass Media



 Many mainstream journalists
  have Blogs
 Many Bloggers have moved to
  mainstream media (esp...
What is a Blog? (2009)


 RSS Distribution Channel
 Content Management System
 Micro blogging – twitter
 Social Bloggi...
Newstex – Why Blogs On Demand?



     Save time - deliver only Authoritative Blogs for
      each topic or market
     ...
Newstex – Blogs On Demand



      Blogs On Demand®− Only service to offer:
               Full-text premium blog feed
  ...
Newstex – Authoritative Content


             The Authoritative Source For Blogs

        Blogs hand selected by topic p...
Newstex - Authoritative Review

   • Standardized metrics
         Categorization (multi-level)
         Copyright Expos...
Newstex - Delivery

  Blogs ingested via RSS full-text feeds – 50 blogs/sec.
  Posts/stories normalized & transformed in...
Newstex - Royalties

     Bloggers paid monthly royalty on usage
     Complete back-end support to bloggers via portal
 ...
Newstex - Tagging


    Blog Metadata…….

     Company Tickering (US & CDN)
       –   Proprietary algorithm
       –   D...
Newstex - Tagging Standard Blog Post




                    www.newstex.com    16
Newstex – Tagging Stock Tickers




                    www.newstex.com   17
Newstex Tagging Categorization




                   www.newstex.com   18
Newstex – Blogs On Demand




                  www.newstex.com   19
Top 20 Blogs (1Q2009)




                   www.newstex.com   20
Top 20 Political Blogs (1Q2009)




                    www.newstex.com   21
Top 20 Legal Blogs (1Q2009)




                   www.newstex.com   22
Top 20 Financial Blogs (1Q2009)




                    www.newstex.com   23
Top 20 Technology Blogs (1Q2009)




                   www.newstex.com   24
Newspaper Blogs

       Over 1,000 Newspaper Blogs




                  www.newstex.com   25
Top 20 Newspaper Blogs (1Q2009)




                  www.newstex.com   26
Top 20 Newspaper Blogs - Entertainment (1Q2009)




                     www.newstex.com              27
Top 20 Newspaper Blogs - Politics (1Q2009)




                    www.newstex.com          28
Top 20 Newspaper Blogs – Sports (1Q2009)




                   www.newstex.com         29
Top 20 Newspaper Blogs - Business (1Q2009)




                   www.newstex.com           30
Google Blogs – Over 85 Official Google Blogs




                    www.newstex.com            31
AOL Blog Network – Weblogs, Inc




                   www.newstex.com   32
Newstex – Newstwits




                      www.newstex.com   33
Newstex – Newstwits




                                        510,441




                      www.newstex.com         ...
Newstex – Newstwits




                      www.newstex.com   35
eReaders - Kindle




                    www.newstex.com   36
Blogs = mainstream media?

        “Blogs are now mainstream media,” said Richard Jalichandra, CEO of
          Technorati...
Newstex



             Caveats
•I’m not a developer or engineer




  News On      Blogs On       Video On
  Demand      ...
Newstex – Video On Demand




     Authoritative videos for select topics and
      markets similar to Blogs
     Videos...
Newstex – Video On Demand




        www.newstex.com     40
Newstex – Video On Demand




                  www.newstex.com   41
Newstex – Video On Demand




                  www.newstex.com   42
Newstex Video Player




                   www.newstex.com   43
Newstex Video Player – Custom Branding




                   www.newstex.com       44
Newstex Video Player – Tags/Categories




                   www.newstex.com       45
Newstex Video Player - Transcript




                   www.newstex.com   46
Newstex Video Player - Search




                   www.newstex.com   47
Video has arrived…..

         “A full 65% of online media sites now use video, according to
        a new Web Influencers...
www.newstex.com




Larry Schwartz, President
lfschwartz@newstex.com
      203.453.0189


                            49
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  • Transcript of "090610 Newstex Content Presentation Gale"

    1. 1. Authoritative Content Larry Schwartz, President lfschwartz@newstex.com 203.453.0189 1
    2. 2. Newstex Caveats •I’m not a developer or engineer News On Blogs On Video On Demand Demand Demand www.newstex.com 2
    3. 3. Newstex - News On Demand www.newstex.com 3
    4. 4. Newstex Caveats •I’m not a developer or engineer News On Blogs On Video On Demand Demand Demand www.newstex.com 4
    5. 5. What is a Blog? (cira 2001) A Blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Many Blogs provide commentary or news on a particular subject; others function as more personal online diaries. -Wikipedia www.newstex.com 5
    6. 6. www.newstex.com 6
    7. 7. Blurring of Mass Media  Many mainstream journalists have Blogs  Many Bloggers have moved to mainstream media (esp TV Commentators)  Blog based books  Government Blogs – Federal, State and City  Corporate Blogs  Video Blogs www.newstex.com 7
    8. 8. What is a Blog? (2009)  RSS Distribution Channel  Content Management System  Micro blogging – twitter  Social Blogging – Facebook  Citizen Journalism - CNN iReports  Press Release –Google Blogs news  Newspapers Blogs – more Blog From: When Is a Blog Not CGM? And What Does this Have To Do with posts then news articles Monetization? By Jon Gibs, Connecting the Dots (CGM – Consumer Generated Media) www.newstex.com 8
    9. 9. Newstex – Why Blogs On Demand?  Save time - deliver only Authoritative Blogs for each topic or market  Embed Blogs in existing content systems: • Research • Financial market systems • Work flow applications (legal, health)  Integrate Blog content with mainstream news in the search process www.newstex.com 9
    10. 10. Newstex – Blogs On Demand Blogs On Demand®− Only service to offer:  Full-text premium blog feed  Over 3,000 licensed Blogs  Hand-selected Blogs  Editorially reviewed  Tagged  Archive - 4 years+  Real-time delivery www.newstex.com 10
    11. 11. Newstex – Authoritative Content The Authoritative Source For Blogs  Blogs hand selected by topic prior to acquisition  Editorially reviewed prior to contract signing  Paper/Electronic Contract signed with all Bloggers  Reviewed semi-annually or sooner if alerts appear www.newstex.com 11
    12. 12. Newstex - Authoritative Review • Standardized metrics Categorization (multi-level) Copyright Exposure (proprietary rating system) Post Frequency Content Style (news, analysis, commentary) Tone (professional, narrative, edgy…) Perspective (industry observer, insider, pundit…)      Political Bent (left, right, middle…) Regionalism (local, regional…int’l) Rich Media (images, audio, video) www.newstex.com 12
    13. 13. Newstex - Delivery Blogs ingested via RSS full-text feeds – 50 blogs/sec. Posts/stories normalized & transformed into XML, incl. NewsML Delivered via FTP or TCP/IP socket www.newstex.com 13
    14. 14. Newstex - Royalties Bloggers paid monthly royalty on usage Complete back-end support to bloggers via portal Bloggers treated as publishers “A small bit of evidence ($29.54 worth) that one can earn money through blogging. Thanks to all the Newstex readers who made this possible - just have to figure out what to do with the money ... “-Gumption Blog www.newstex.com 14
    15. 15. Newstex - Tagging Blog Metadata…….  Company Tickering (US & CDN) – Proprietary algorithm – Daily ticker updates (Thomson Financial/Questnet)  People Tickering – Business executives & government officials – Includes unique metadata • Fortune 1,000 executive database • SEC CIK database (Sec. 16 insiders)  Categorization – Automatic matching 1,400 categories (IPTC taxonomy) – 150,000 key terms uniquely score stories (Princeton WorldNet) – NAICS industry codes www.newstex.com 15
    16. 16. Newstex - Tagging Standard Blog Post www.newstex.com 16
    17. 17. Newstex – Tagging Stock Tickers www.newstex.com 17
    18. 18. Newstex Tagging Categorization www.newstex.com 18
    19. 19. Newstex – Blogs On Demand www.newstex.com 19
    20. 20. Top 20 Blogs (1Q2009) www.newstex.com 20
    21. 21. Top 20 Political Blogs (1Q2009) www.newstex.com 21
    22. 22. Top 20 Legal Blogs (1Q2009) www.newstex.com 22
    23. 23. Top 20 Financial Blogs (1Q2009) www.newstex.com 23
    24. 24. Top 20 Technology Blogs (1Q2009) www.newstex.com 24
    25. 25. Newspaper Blogs Over 1,000 Newspaper Blogs www.newstex.com 25
    26. 26. Top 20 Newspaper Blogs (1Q2009) www.newstex.com 26
    27. 27. Top 20 Newspaper Blogs - Entertainment (1Q2009) www.newstex.com 27
    28. 28. Top 20 Newspaper Blogs - Politics (1Q2009) www.newstex.com 28
    29. 29. Top 20 Newspaper Blogs – Sports (1Q2009) www.newstex.com 29
    30. 30. Top 20 Newspaper Blogs - Business (1Q2009) www.newstex.com 30
    31. 31. Google Blogs – Over 85 Official Google Blogs www.newstex.com 31
    32. 32. AOL Blog Network – Weblogs, Inc www.newstex.com 32
    33. 33. Newstex – Newstwits www.newstex.com 33
    34. 34. Newstex – Newstwits 510,441 www.newstex.com 34
    35. 35. Newstex – Newstwits www.newstex.com 35
    36. 36. eReaders - Kindle www.newstex.com 36
    37. 37. Blogs = mainstream media? “Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experiences. At the same time, you’re also seeing mainstream media come the other direction to add blog content.”  Your major competitors have integrated Blogs into their products and workflow  News has become a commodity, Blogs as commentary creates excitement, discussion and increased usage  Leverage Blogs into corporate workflow  What Blogs are your customer’s reading? www.newstex.com 37
    38. 38. Newstex Caveats •I’m not a developer or engineer News On Blogs On Video On Demand Demand Demand www.newstex.com 38
    39. 39. Newstex – Video On Demand  Authoritative videos for select topics and markets similar to Blogs  Videos are “YouTube” style and typically less then 5 minutes.  Transcript and keywords created for each video  Transcripts look like existing Blog articles  Link to view video in each article  Newstex hosts and streams video www.newstex.com 39
    40. 40. Newstex – Video On Demand www.newstex.com 40
    41. 41. Newstex – Video On Demand www.newstex.com 41
    42. 42. Newstex – Video On Demand www.newstex.com 42
    43. 43. Newstex Video Player www.newstex.com 43
    44. 44. Newstex Video Player – Custom Branding www.newstex.com 44
    45. 45. Newstex Video Player – Tags/Categories www.newstex.com 45
    46. 46. Newstex Video Player - Transcript www.newstex.com 46
    47. 47. Newstex Video Player - Search www.newstex.com 47
    48. 48. Video has arrived….. “A full 65% of online media sites now use video, according to a new Web Influencers Internet Media Tour Survey conducted by D S Simon Productions. What's more, 77% of online media sites project the use of video to increase over the next year. “  “Marriage of Text and Video”- Combining Video Transcripts and Video Player creates a unique offering.  We are actively licensing video content and welcome your suggestions  Don’t be left behind….. www.newstex.com 48
    49. 49. www.newstex.com Larry Schwartz, President lfschwartz@newstex.com 203.453.0189 49

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