Benjamin Junior web2_social_networks

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Benjamin Junior web2_social_networks

  1. 1. Mestrado MMIsocial networks
  2. 2. agenda ✴ social network concepts ✴ facebook ✴ twittertwitter.com/bjunior 2
  3. 3. social networkstwitter.com/bjunior 3
  4. 4. social networks ✴ A social network web site focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.twitter.com/bjunior 4
  5. 5. social networks sites ✴ Social network sites are web-based services that allow individuals to ✴ construct a public or semi-public profile within a bounded system, ✴ articulate a list of other users with whom they share a connection, and ✴ view and traverse their list of connections and those made by others within the system.twitter.com/bjunior 5
  6. 6. social networks sites ✴ orkut.com ✴ facebook.com ✴ myspace.com ✴ linkedin.com ✴ youtube.com ✴ flickr.com ✴ hi5.com ✴ xing.com ✴ friendfeed.com ✴ plaxo.com (etc.)twitter.com/bjunior 6
  7. 7. social networks timelinetwitter.com/bjunior 7
  8. 8. social networks (2008)twitter.com/bjunior 8
  9. 9. social networks (2010)twitter.com/bjunior 9
  10. 10. social networks (2010)twitter.com/bjunior 10
  11. 11. social networks - numberstwitter.com/bjunior 11
  12. 12. social networks - specialized sites ✴ advogato.org ✴ free software development ✴ flixter.com ✴ movies ✴ geni.com ✴ genealogy ✴ livemocha.com ✴ learning languagestwitter.com/bjunior 12
  13. 13. social networks - list ✴ http://en.wikipedia.org/wiki/List_of_social_networking_websitestwitter.com/bjunior 13
  14. 14. social networks - business ✴ Once you have all the people registered to your social network with all their friends, what would be the next step to make business? ✴ Allow companies to announce their products in a personalized way? ✴ Take advantage of viral marketing? ✴ You have to do that very carefully, in order not to scare your users away! ✴ What would be the technical base to do that?twitter.com/bjunior 14
  15. 15. facebooktwitter.com/bjunior 15
  16. 16. social networks - facebook ✴ Mark Zuckerberg (*1984) about the FaceBook Platform platform ✴ Announced May 2007 ✴ http://www.facebook.com/ platform_tour.phptwitter.com/bjunior 16
  17. 17. facebook numberstwitter.com/bjunior 17
  18. 18. twitter.com/bjunior 18
  19. 19. http://www.facebook.com/fanzometrotwitter.com/bjunior 19
  20. 20. http://www.facebook.com/fanzometrotwitter.com/bjunior 20
  21. 21. http://www.facebook.com/fanzometrotwitter.com/bjunior 21
  22. 22. facebook platform ✴ FBML (FaceBook Markup Language) ✴ Subset of HTML with propietary extensions ✴ FaceBook Object ✴ to get information about the user ✴ FQL (FaceBook Query Language) ✴ To issue queries ✴ FBJS (FaceBook JavaScript) developers.facebook.comtwitter.com/bjunior 22
  23. 23. facebook platform - FBML ✴ FaceBook Markup Language ✴ Sub-superset of HTML ✴ New tags ✴ Markup tags ✴ Procedural tags developers.facebook.comtwitter.com/bjunior 23
  24. 24. facebook platform - FBML - procedural tags <fb:if-can-see uid="123" what="profile"> Youre allowed to see 123s profile! <fb:else> No profile for you! </fb:else> </fb:if-can-see> developers.facebook.comtwitter.com/bjunior 24
  25. 25. facebook platform - FBML - procedural tags <fb:switch> <fb:photo pid="123" /> <fb:profile-pic uid="321" /> <fb:default> You cant see either the photo or the profile pic </fb:default> </fb:switch> developers.facebook.comtwitter.com/bjunior 25
  26. 26. facebook platform - FQL ✴ Get the uids of all friends of the $app_user who have the application installed SELECT uid FROM user WHERE is_app_user = 1 AND uid IN (SELECT uid2 FROM friend WHERE uid1 = $app_user) developers.facebook.comtwitter.com/bjunior 26
  27. 27. facebook platform - connect ✴ facebook connect ✴ A version of Facebook Platform for building social applications on other websites ✴ Launched Dec 2008 ✴ SSO Service to enable users to login to affiliated sites with FaceBook logintwitter.com/bjunior 27
  28. 28. facebook platform - connect ✴ Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere ✴ Developers can access a users: ✴ Identity: name, photos, events, and more ✴ Social Graph: friends and connections ✴ Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.twitter.com/bjunior 28
  29. 29. facebook platform - connecttwitter.com/bjunior 29
  30. 30. facebook platform - connecttwitter.com/bjunior 30
  31. 31. facebook platform - widgets http://developers.facebook.com/pluginstwitter.com/bjunior 31
  32. 32. facebook platform - widgets http://developers.facebook.com/pluginstwitter.com/bjunior 32
  33. 33. twittertwitter.com/bjunior 33
  34. 34. twitter in plain englishtwitter.com/bjunior 34
  35. 35. social networks - microblogs - twitter ✴ twitter.com ✴ “the SMS of the internet ✴ 140 characters ✴ key people ✴ Jack Dorsey ✴ Evan Williams ✴ Biz Stonetwitter.com/bjunior 35
  36. 36. social networks - microblogs - twittertwitter.com/bjunior 36
  37. 37. social networks - microblogs - twitter ✴ Limited-length posts ✴ Relevant or irrelevant informationtwitter.com/bjunior 37
  38. 38. social networks - microblogs - twitter ✴ content http://www.pearanalytics.com/blog/wp-content/ uploads/2010/05/Twitter-Study-August-2009.pdftwitter.com/bjunior 38
  39. 39. social networks - microblogs - twitter ✴ if twitter was 100 people... http://www.pearanalytics.com/blog/wp-content/ uploads/2010/05/Twitter-Study-August-2009.pdftwitter.com/bjunior 39
  40. 40. social networks - microblogs - twitter ✴ in the mediatwitter.com/bjunior 40
  41. 41. social networks - microblogs - twitter ✴ in the media ✴ TIME magazine cover story ✴ “How Twitter will change the way we live” ✴ www.time.com/time/business/article/0,8599,1902604,00.html ✴ Sports Illustrated ✴ “Twitter craze is rapidly changing the face of sports” ✴ sportsillustrated.cnn.com/2009/writers/the_bonus/06/05/twitter.sports/ ✴ IEEE Internet Computing ✴ “Information overload: 140 characters at time” ✴ Jul-Aug 2009twitter.com/bjunior 41
  42. 42. social networks - microblogs - twitter ✴ dilberttwitter.com/bjunior 42
  43. 43. social networks - microblogs - twitter ✴ twitter clients http://www.twitstat.com/twitterclientusers.htmltwitter.com/bjunior 43
  44. 44. social networks - microblogs - twitter ✴ terminology ✴ #topic (hash tag): topic that can be searched ✴ See also http://www.hashtags.org ✴ @user: addressing a specific user ✴ RT message: re-tweet ✴ –  Recently changed retweeting to new way ✴ D user: direct message to usertwitter.com/bjunior 44
  45. 45. social networks - microblogs - real time ✴ the real-time webtwitter.com/bjunior 45
  46. 46. real time webtwitter.com/bjunior 46
  47. 47. ✴ “The real-time web is a set of technologies and practices which enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates.” wikipediatwitter.com/bjunior 47
  48. 48. social networks - microblogs - real time ✴ real time search ✴ topsy ✴ topsy.com ✴ OneRiot ✴ oneriot.com ✴ TweetMeme ✴ tweetmeme.com ✴ Twazzup ✴ twazzup.com ✴ Collecta ✴ collecta.com ✴ CrowdEye (crowdeye.com)twitter.com/bjunior 48
  49. 49. twitter.com/bjunior 49
  50. 50. social networks - microblogs - real timetwitter.com/bjunior 50
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