Big companies have driven evolution of products and services for decades. Today, digital has became part of everyone’s life and every company’s value proposition. Even if your business isn't digital, digital will be part of your strategy. Our relationship with technology is very unique, more than with most conventional physical products. There are many more options for customizing your service. How to identify opportunities and avoid wasting your focus. In this short keynote, we spoke about how Silicon Valley startups are teaching big companies to innovate.
How to avoid wasting energy on digital innovation?