Lean innovation - Big Companies and Digital Products


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Big companies have driven evolution of products and services for decades. Today, digital has became part of everyone’s life and every company’s value proposition. Even if your business isn't digital, digital will be part of your strategy. Our relationship with technology is very unique, more than with most conventional physical products. There are many more options for customizing your service. How to identify opportunities and avoid wasting your focus. In this short keynote, we spoke about how Silicon Valley startups are teaching big companies to innovate.
How to avoid wasting energy on digital innovation?

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Lean innovation - Big Companies and Digital Products

  1. 1. big companies and digital Lean Innovation Friday, August 2, 13
  2. 2. What we do Product Lab We help our customers develop innovative products that people love to use and care about. Friday, August 2, 13
  3. 3. We work today with major startups and Venture Capital firms in the region. SuperNova is also the official representative of the Lean Startup Machine event in Brazil and the official organizer of Lean Startup meet-ups. SuperNova is a innovation lab based in São Paulo Brazil with the mission to foster innovation and entrepreneurship throughout Latin America. Friday, August 2, 13
  4. 4. Luis Novo Luis Novo is SuperNova’s founder and has been a product/strategy executive for more than 10 years. Served as CTO in the Silicon Valley for 3 years and has worked for major startups in US and Brazil, such as PlayPhone and NetMovies. Friday, August 2, 13
  5. 5. Innovating big Big companies have always been innovative. They have driven evolution of products and services for hundreds of years. Friday, August 2, 13
  6. 6. Must. Innovate. On. Digital. Digital has became part of everyone’s life and every company’s value proposition. Friday, August 2, 13
  7. 7. Different rules, different game Our relationship with technology is very unique, more than with most conventional physical products. more customization more content formatsmore devices more business models (freemium, pay as you go) more updates Friday, August 2, 13
  8. 8. Digital innovation is democratic Building digital products keeps getting cheaper Startups can create disruptions on big businesses Competition can come from everywhere Friday, August 2, 13
  9. 9. The biggest cost Focus is the new money Friday, August 2, 13
  10. 10. The biggest cost How to avoid wasting energy on digital innovation? Friday, August 2, 13
  11. 11. Silicon Valley Lessons Learned Tech startups have perfected methods for quick, cheap and constant innovation Friday, August 2, 13
  12. 12. Silicon Valley Lessons Learned And they have something to teach to the big guys. Friday, August 2, 13
  13. 13. Big companies acting like startups Accelerate the speed of innovation and Give internal businesses and teams an outside-in perspective Friday, August 2, 13
  14. 14. Big companies acting like startups Continually iterating and learning can be a challenge for traditional processes at corporate giants - but that is now essential for the survival of business Friday, August 2, 13
  15. 15. The real risk Someone else will Ideas have no value, learning does Not understanding what the customer wants Friday, August 2, 13
  16. 16. Experiment every week Fast prototyping new ideas and taking them immediately in front of 6 customers “How many people must stumble on a step before you know something is wrong?” Friday, August 2, 13
  17. 17. testing can be cheap Friday, August 2, 13
  18. 18. Failing Fast, Fail Often Search for the biggest unknowns in an idea (the hypothesis) and work on making them fail ASAP As opposed to “pray it works” Friday, August 2, 13
  19. 19. Metrics Data is collected and made available all the time Friday, August 2, 13
  20. 20. Building with your users Customer Journey watching their TV habits for weeks rounds of prototyping with customers Friday, August 2, 13
  21. 21. Follow customers home Intuit does customer “follow-me-homes,” where everyone from CEO Brad Smith to engineers and marketers immerse themselves in the customer’s natural environment to see how things are working (or not) in the real world. Friday, August 2, 13
  22. 22. Tap outside collaborators Work with their businesses to define specific problems and opportunities that need a jolt of external insight. Recruit a small group of “thought leaders” from other companies, universities, startups, or think-tanks to join a collaborative innovation session for a day to lend their expertise. These deep dives deliver strategic and practical insight that would otherwise take months to gather through traditional research. Friday, August 2, 13
  23. 23. Use the best, invent the rest Speed and agility come from realizing we don’t have to invent everything ourselves. When going after breakthroughs, it’s essential to dismiss the “not invented here” stigma, as Apple learned the hard way with its foray into mobile maps. There’s no shortage of tools and templates out there. The strategy is to use the best and then adapt it or combine it with other approaches that work within the specific company context. Friday, August 2, 13
  24. 24. Luis Novo (@lfnovo) luis@supernovalabs.com.br Friday, August 2, 13