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Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
Customer Interviews
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Customer Interviews

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What I learned from the user experience community & others. …

What I learned from the user experience community & others.

Recommended readings:
http://www.slideshare.net/johannakollmann/how-to-get-more-than-opinions-interview-techniques-and-advice
http://giffconstable.com/2011/07/12-tips-for-customer-development-interviews-revised/
http://www.slideshare.net/cindyalvarez/m-6065975

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  • Transcript

    • 1. What I learned aboutcustomer interviews in the last 6 months Lukas Fittl lukas@fittl.com
    • 2. About Me• Entrepreneur (Efficient Cloud, Soup.io)• Member of Spark59 (Lean Canvas, Running Lean)• http://founderswiki.com/
    • 3. What is aCustomer Interview?
    • 4. “What are you trying to learn?”Don’t learn for learning’s sake!
    • 5. Take Notes Using Index Cards
    • 6. Topic Maps
    • 7. Card Sorting
    • 8. Price changesthe conversation
    • 9. Thanks! Keep learning:founderswiki.com Lukas Fittl lukas@fittl.com

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