Studio II | Tourism Service to Brazilians | Louise Dias
TABLE OF CONTENTS
INTRODUCTION & PROPOSAL CONCEPT GENERATION
(all materials)
IDENTITY
Introduction
Research
Concept Genera...
Description
INTRODUCTION & PROPOSAL
Miami is one of the cities in the U.S. that
is most visited by Brazilians. In 2011, Br...
CONCEPT GENERATION
flight
to have fun
NEW
new experiences
fresh things
airplane
to relax meet new people
out of routine
to...
Lively
Shopping
Dynamics
Brazilians Tourists
Rent cars
Colorful
OutletsHappy
Money to spend
Limited
CONCEPT GENERATION
1. ...
Not serious
Quick
Easy
Agregate
Information
PerceptionInform
Culture
Knowledge
Educate
Casual Show options
Simple
Enrich p...
DISCOVER
INFORM
NEW
OPPORTUNITIES
TRAVEL
QUICK, EASY, CASUALCULTURE
CONCEPT GENERATION2
1. Traveling 2. Audience 3. Materi...
CONCEPT GENERATION2
1. Traveling 2. Audience 3. Materials
DISCOVER
OPPORTUNITIES
To find
New places
Discover
Polaroid
To d...
CONCEPT GENERATION2
Moodboard
Life Experiences
Discovery
Opportunities
Observe, learn, perceive.
Explore, to see and live
The identy of this project is the material
that will connect visually all the other
materials that will be designed.
The s...
Continuity
Colorful
Simple
Connection
Use of lines
Lines, strokes
Geometric shapes
IDENTITY3
Research: design reference
Audience
Essence
Lively
Inform
Shopping
Knowledge
Dynamics
Disseminate
ColorfulOutlets
Agregate
Happy
Expansion
Money to s...
1. Name 2. Logo
Travel
Trip
Airport
Route
Photo Video
Ticket
Gate
Arrival Departure
Hotel
Hostel
Road
Tour
Sidewalk
Passpo...
Go from one place to another
Viajar (to travel)
Atravessar (to cross) Travessa
Passagem (passage)
Viagem (trip)
Rota (rout...
Travessa is the brand for a travel guide that is:
Concept:
Travessa:
Practical
Discover opportunities
Overcome distances
L...
First sketches
IDENTITY3
Concept generation
Travessa
Travessa
TRAVESSA
TRAVESSA
Travessa
Travessa
Travessa
TRAVESSA
TRAVESSA
TRAVESSA
Travessa
Travessa
Travessa
TRAVE...
Travessa
TRAVESSA
a b c d e f g h i j
k l m n o p q r s
t u v w x y z
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
...
Travessa
TRAVESSA
Scala Sans
a b c d e f g h i j k l
m n o p q r s t u v
w x y z
A B C D E F G H I J
K L M N O P Q R S
T U...
Palettes from words like retro, art deco, vintage
Color Study: references
IDENTITY3
Development
Images of Miami
Color Palette
from the images
Color Study: references
IDENTITY3
Development
Color Palette
IDENTITY3
Development
Firs one and the final on the right
TRAVESSA
Logotype
IDENTITY3
Development
Logotype
IDENTITY3
Development
Travessa is a portuguese word that means the act of effect of crossing and also a narrow or short street that links two ma...
B&W and negative versions
Logotype: final solution versions
IDENTITY3
Development
R: 163
G: 184
B: 058
R: 254
G: 194
B: 086
R: 233
G: 111
B: 146
R: 076
G: 195
B: 205
C: 042
M: 013
Y: 100
K: 000
C: 000
M: ...
Caecilia Roman
Peter Matthias Noordzij, 1991.
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L ...
The travel guide offers the tourist free and easy
information about cultural places in Miami and about
another activities....
Existing Travel Guides
TRAVEL GUIDE4
Research: travel guides
TRAVEL GUIDE4
Research: travel guides
Travel Guides from websites of design
Sections? How many?
Separete material for place (north, downtown etc) or groups of information (culture, eating & drinking...
Culture
Things to do
Eat&Drink
Around Miami
Lively Arts
Architectural wonders
Parks, gardens and zoos
Beaches
Miami Beach ...
Concept: Discover opportunitiesVintage, Retro
Explore
Uncover
Experience
Develop photographs
Register
Adventure
The travel...
TRAVEL GUIDE4
Research
Kinds of folder
TRAVEL GUIDE4
Design
Folders: some sketches
TRAVEL GUIDE4
Development
Preliminary mockups
TRAVEL GUIDE4
Folder Final Option
Development
TRAVEL GUIDE4
First sketches
Development
TRAVEL GUIDE4
First test prints
Development
First page:
have an introduction text and a photography
Folder in general:
Use more the colors of the project and play
mor...
TRAVEL GUIDE4
Test prints
Development
TRAVEL GUIDE4
Test prints
Development
TRAVEL GUIDE4
Cover: first layout
Development
TRAVEL GUIDE4
Final cover
Development
At venda dipitat volenit quunt, eos sim sim resteca
escienihil ipsanis undus, aut officiurion endit la ne
si cullat aut mo...
Miami Elit ad el minvell accust, si officident quam
fugiam apiciet quas ut omnis maximilit maio.
Nis de net que sit aliquo...
PARKS, GARDENS
AND ZOOS
MUSEUMS NORTH OF
DOWNTOWN
DOWNTOWN AND
LITTLE HAVANNA
TRAVEL GUIDE4
Final: openings
Development
CULTURE
Miami Elit ad el minvell accust, si officident quam
fugiam apiciet quas ut omnis maximilit maio.
Nis de net que si...
NORTH OF
DOWNTOWN
At venda dipitat volenit quunt, eos sim sim resteca
escienihil ipsanis undus, aut officiurion endit ne s...
TRAVEL GUIDE4
Mockups
Deploy
TRAVEL GUIDE4
Mockups
Deploy
TRAVEL GUIDE4
Mockups
Deploy
TRAVEL GUIDE4
Mockups
Deploy
The app is a easy and practical way to access all
the information of the Free Travel Guide. Many
of brazilians tourists ha...
Travel Guide Apps
APP5
Research
Show on the map
Search on the sections
Favorites
Share
Find places
Reviews & Write a review
Nearby
Useful info
Gallery
Cal...
First Sketches
APP5
Design
Parks, gardens and zoos
Beaches
Spots for people watching
Nightlife
Things to do
Miami Elit ad el minvell accust, si offic...
Load screen: First layout
APP5
Development
Menu Icons: now using
a neutral color
Icons
APP5
Development
Finals Layouts
APP5
Development
Finals Layouts on the screen
APP5
Deploy
Finals Layouts on the screen
APP5
Deploy
The magazine advertising will help to increase
the awareness about the different attractions
in Miami and help brazilians ...
ADVERTISING
Research
Design reference
6
ADVERTISING
Concept and goal generation
Brazilians tourists who go to Miami to shopping Abra os olhos para Miami
(Open you...
ADVERTISING
Sketches
Concept and goal generation
6
ADVERTISING
Pre-mockups
Development
6
GET THE MOST FROM YOUR VISIT!
ADVERTISING
Final Layouts
Development
6
ADVERTISING
Final Layouts: Montage
Deploy
6
ADVERTISING
Final Layouts: Mockups
Deploy
6
ADVERTISING
Final Layouts: Mockups
Deploy
6
CREDITS7
All textual information:
Images information
DK Eyewitness Top 10 Travel Guide: Miami & the Keys
Publisher: Dorlin...
Thank you!
Project: Tourism service to brazilians
Project: Tourism service to brazilians
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Process book for a project that I made for one of my classes at SCAD.

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Project: Tourism service to brazilians

  1. 1. Studio II | Tourism Service to Brazilians | Louise Dias
  2. 2. TABLE OF CONTENTS INTRODUCTION & PROPOSAL CONCEPT GENERATION (all materials) IDENTITY Introduction Research Concept Generation Development TRAVEL GUIDE Introduction Concept Generation Research Development Deploy ADVERTISING Introduction Research Concept Generation Development Deploy APP Introduction Research Development Deploy CREDITS 1 2 3 4 6 5 7
  3. 3. Description INTRODUCTION & PROPOSAL Miami is one of the cities in the U.S. that is most visited by Brazilians. In 2011, Brazil was the top international feeder market in Miami, which received more than 630 thousand visitors there. The Brazilians tourists spend a lot of money in shopping and outlets and the help the local economy and businesses. They also enjoy the beautiful beaches, but many of them don’t participate in the cultural life. There is a huge cultural activity in Miami, and great opportunities to appreciate the performing arts including theatre and ballet. Miami also has excellent museum, art collections and exhibitions. This projects educate people and encourage visitors to experience many activities other than shopping that the city has to offer. The essence of this project is to increase the brazilians tourists’ awareness of the opportunities and experiences that they may have in Miami, concerning mainly the cultural life. Essence Target Market Brazilians tourists – especially woman – who come to Miami to shopping and spend money in outlets. This tourist are usually loaded with cash and ready to spend in Miami, which offers goods and services much cheaper than in Brazil. These tourists generally rent cars what means that they have mobility to visit the city. Future Perception Miami gets a new perspective. The tourist comes there also looking for cultural activities. The cultural scenario plays an important role and also contributes to the city’s economy. Current Perception Today, Miami is generally perceived as a shopping place to Brazilians who go there to spend money and buy clothes, accessories and electronics, for example. Overall Marketing Objective Aggregate and inform. Show people another side of Miami providing them new experiences in the city. Miami has an important cultural scenario and it can enrich people’s life. 1
  4. 4. CONCEPT GENERATION flight to have fun NEW new experiences fresh things airplane to relax meet new people out of routine to see to discover to feel to taste to live new idiom walk landmarks sightseeings new places“open mind” to experiment “seize the day”opportunities from one place to another adventure to visit 1. Traveling 2. Audience 3. Materials 2
  5. 5. Lively Shopping Dynamics Brazilians Tourists Rent cars Colorful OutletsHappy Money to spend Limited CONCEPT GENERATION 1. Traveling 2. Audience 3. Materials 2
  6. 6. Not serious Quick Easy Agregate Information PerceptionInform Culture Knowledge Educate Casual Show options Simple Enrich people’s life CONCEPT GENERATION2 1. Traveling 2. Audience 3. Materials
  7. 7. DISCOVER INFORM NEW OPPORTUNITIES TRAVEL QUICK, EASY, CASUALCULTURE CONCEPT GENERATION2 1. Traveling 2. Audience 3. Materials
  8. 8. CONCEPT GENERATION2 1. Traveling 2. Audience 3. Materials DISCOVER OPPORTUNITIES To find New places Discover Polaroid To discover and register: photography Old Look To uncover: developing photographs Retro Project: SHOW opportunities To perceive PERSONAL EXPERIENCE Travel Notes Photos Vintage To uncover Observe Open-Eyes Perceive Explore See Different places Learn
  9. 9. CONCEPT GENERATION2 Moodboard Life Experiences Discovery Opportunities Observe, learn, perceive. Explore, to see and live
  10. 10. The identy of this project is the material that will connect visually all the other materials that will be designed. The strategy is to develop a concept that will transmit the ideas behind the project essence, mission and audience, and to design a logotype that will be used in the other materials. This involves a search for different approaches to create an identity, the development of a concept, choosing a name, study color and type options. IDENTITY3 Introduction
  11. 11. Continuity Colorful Simple Connection Use of lines Lines, strokes Geometric shapes IDENTITY3 Research: design reference
  12. 12. Audience Essence Lively Inform Shopping Knowledge Dynamics Disseminate ColorfulOutlets Agregate Happy Expansion Money to spend Experiences Limited Increase awareness IDENTITY3 Concept generation
  13. 13. 1. Name 2. Logo Travel Trip Airport Route Photo Video Ticket Gate Arrival Departure Hotel Hostel Road Tour Sidewalk Passport Go from one place to another Reservation IDENTITY3 Concept generation
  14. 14. Go from one place to another Viajar (to travel) Atravessar (to cross) Travessa Passagem (passage) Viagem (trip) Rota (route)A B Travessa definition* : Narrow or short street that links two main streets; Act of effect of crossing. * “travessa”, in Dicionário Priberam da Língua Portuguesa, 2010, http://www.priberam.pt/dlpo/default.aspx?pal=travessa[accessed in 2013-02-02]. 1. Name 2. Logo IDENTITY3 Concept generation
  15. 15. Travessa is the brand for a travel guide that is: Concept: Travessa: Practical Discover opportunities Overcome distances Lines Casual Vintage, Retro Link Continuity IntegrationLink Connection Explore Walk Simple Uncover To cross Trace Experience Narrow street Dash Easy to use Develop photographs From one place to anotherTraverse Flow Stage, Goal Register Adventure Trip Continuity Connection 1. Name 2. Logo IDENTITY3 Concept generation
  16. 16. First sketches IDENTITY3 Concept generation
  17. 17. Travessa Travessa TRAVESSA TRAVESSA Travessa Travessa Travessa TRAVESSA TRAVESSA TRAVESSA Travessa Travessa Travessa TRAVESSA TRAVESSA TRAVESSA Letter Gothic Kabel Scala Sans Iowan Old Style Today Sans Fontin Daxline Pro Officina Futura Caecilia Optima Travessa Travessa Travessa TRAVESSA TRAVESSA TRAVESSA Type Study IDENTITY3 Development
  18. 18. Travessa TRAVESSA a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Caecilia Concept: Discover opportunities Vintage, Retro Explore Uncover Experience Develop photographs Register Adventure Typewriter: writing memories, register the experiences, old look Type Study: typeface for logotype IDENTITY3 Development
  19. 19. Travessa TRAVESSA Scala Sans a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z This typeface was chosen to complement Caecilia, mainly in the text of the travel guide and antoher possible materials. Type Study: secondary typeface IDENTITY3 Development
  20. 20. Palettes from words like retro, art deco, vintage Color Study: references IDENTITY3 Development
  21. 21. Images of Miami Color Palette from the images Color Study: references IDENTITY3 Development
  22. 22. Color Palette IDENTITY3 Development Firs one and the final on the right
  23. 23. TRAVESSA Logotype IDENTITY3 Development
  24. 24. Logotype IDENTITY3 Development
  25. 25. Travessa is a portuguese word that means the act of effect of crossing and also a narrow or short street that links two main streets. The word transmits the essence of the travel guide that talks to people who want to go from one place to another and have a different experience. The logotype represents the cross walk in the street and also the connections and continuity of people flow. It also shows the letter T which represents the word Travessa. Logotype: final solution IDENTITY3 Development
  26. 26. B&W and negative versions Logotype: final solution versions IDENTITY3 Development
  27. 27. R: 163 G: 184 B: 058 R: 254 G: 194 B: 086 R: 233 G: 111 B: 146 R: 076 G: 195 B: 205 C: 042 M: 013 Y: 100 K: 000 C: 000 M: 026 Y: 077 K: 000 C: 003 M: 071 Y: 019 K: 000 C: 063 M: 000 Y: 022 K: 000 Hexadecimal: A2B839 Hexadecimal: FDC256 Hexadecimal: E96E91 Hexadecimal: 4CC3CB Logotype: color IDENTITY3 Development
  28. 28. Caecilia Roman Peter Matthias Noordzij, 1991. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Scala Sans Martin Majoor, 1994. a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 0 1 2 3 4 5 6 7 8 9 Logotype: typefaces IDENTITY3 Development
  29. 29. The travel guide offers the tourist free and easy information about cultural places in Miami and about another activities. A guide is a powerfull tool to tourists and this one will be distributed on shoppings and outlets so they can easily take one. The strategy includes: search for similar materials and what kind of information is conveyed in this type of media; make a research about different design approaches and layouts; search for content (text and images) and design a predominantly visual material for easy and quick access to information, thinking about the concept of the project and the audience. TRAVEL GUIDE4 Introduction
  30. 30. Existing Travel Guides TRAVEL GUIDE4 Research: travel guides
  31. 31. TRAVEL GUIDE4 Research: travel guides Travel Guides from websites of design
  32. 32. Sections? How many? Separete material for place (north, downtown etc) or groups of information (culture, eating & drinking etc)? Include a map? What kind of brochure? Folder, booklet? What size? TRAVEL GUIDE4 Research Analysis and first considerations
  33. 33. Culture Things to do Eat&Drink Around Miami Lively Arts Architectural wonders Parks, gardens and zoos Beaches Miami Beach & Key Biscane Downtown & Little Havanna Coral Gables & Coconut Grove The travel guide would have 4 sections separated for groups of information: TRAVEL GUIDE4 Research The content Historic Sites and Monuments Museums Spots for People Watching Nightlife South of Cocunut Grove North of Downtown
  34. 34. Concept: Discover opportunitiesVintage, Retro Explore Uncover Experience Develop photographs Register Adventure The travel guide would be a folder brochure with four sections separated by colors. The folder brochure was chosen because I wanted a material that people could explore and discover its content by opening, turning pages, folding, unfolding. So, the concept is present in this interaction be- tween the audience and the guide. TRAVEL GUIDE4 Design The kind of brochure
  35. 35. TRAVEL GUIDE4 Research Kinds of folder
  36. 36. TRAVEL GUIDE4 Design Folders: some sketches
  37. 37. TRAVEL GUIDE4 Development Preliminary mockups
  38. 38. TRAVEL GUIDE4 Folder Final Option Development
  39. 39. TRAVEL GUIDE4 First sketches Development
  40. 40. TRAVEL GUIDE4 First test prints Development
  41. 41. First page: have an introduction text and a photography Folder in general: Use more the colors of the project and play more with type and images. TRAVEL GUIDE4 First test prints: analysis Development
  42. 42. TRAVEL GUIDE4 Test prints Development
  43. 43. TRAVEL GUIDE4 Test prints Development
  44. 44. TRAVEL GUIDE4 Cover: first layout Development
  45. 45. TRAVEL GUIDE4 Final cover Development
  46. 46. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo. Ducipsa consequ idunt. Upper Key Biscayne At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo. Southern tip of Key Biscayne Crandon Beach Bill Baggs Cape Florida State Park THINGS TO DO Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Hit laborpost asi sitat aut volupti ssundi unt. Onse- dit eatem ra volupta voluptia volupti blantium. PARKS, GARDENS AND ZOOS BEACHES Miami MetroZoo is fast becoming one of the best zoos in the nation. Its climate allows it to keep a wide variety of animals from Asia, Australia and Africa like no other zoo in the country. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org Red Reef Park Miami Metrozoo At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur, que por ad Tem que posae pa sandunt. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis un- dus, aut officiurion endit ne si cullat. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org Lion Country Safari Jungle Island At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne volorisquam, voluptia volum aboresciae etur rem. 10901 Old Cutler Rd, 305-6671651 9:30 am - 4:30 am daily - Adm www.fairchildgarden.org Fruit & Spice Park Fairchild Tropical Island Morikami Museum and Japanese Gardens At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. South Beach, from 5th to 11th Streets Lummus Park Beach At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit. Miami Beach, just north of Bal Harbour Haulouver Park Beach At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion. Quis san- dam quidess equaepu ditaerovidi. Along Collins between 157th & 193rd Streets. Sunny Isles Beach SPOTS FOR PEOPLE WATCHING NIGHTLIFE At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. Aditem vel- loratur? Rerciisciunt laborio nsequodis eos esed. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. 3015 Grand Avenue, Coconut Grove Sun - Thu: 10am - 10pm; Fri and Sat: 10am - 11pm. Bars close at 3pm. www.cocowalk.net At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. Aditem vel- loratur? Rerciisciunt laborio nsequodis eos esed. Ocean Drive Hollywood Broadwalk Coco Walk Lincoln Road At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo. Hent quodi aces qui beatet ut modis dolupti istiosam. 1445 Washington Avenue, South Beach www.cameomiami.com | 786-235-5800 At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. Hent quodi aces qui beatet ut modis. Hent quodi aces qui beatet ut modis dolupti istiosam ium alite et volende rib. 1342 Washington Avenue, South Beach www.jazid.net | 305-673-9372 Cameo Jazid At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. 1921 Collins Avenue, Miami Beach www.mansionmiami.com | 305-532-0727 Mansion At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion. Quis san- dam quidess equaepu ditaerovidi. 929 Washington Avenue, South Beach www.bedmiami.com | 305-532-9070 B.E.D. THINGS TO DO At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Tet ad quam rectatquas dolupissunt mint est et et qui volorit es pa sit eaquae plabor rem eumetur. 320 Lincoln Rd, Miami Beach www.setmiami.com | 786-235-5800 At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Ebist, officideris pro et libus voles sumquam sapis- quo dem et ad quam rectatquas dolupissunt mint est et et qui volorit es pa sit eaquae. 1601 Biscayne Blvd, Miami www.bongoscubancafe.com | 305-673-9372 At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Ebist, officideris pro et libus voles sumquam sapis- quo dem et ad quam rectatquas dolupissunt. 1921 Collins Avenue, South Beach www.myntlounge.com | 305-532-0727 SET Bongos Cuban Café Mynt CULTURE Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Hit laborpost asi sitat aut volupti ssundi unt. Onse- dit eatem ra volupta voluptia volupti blantium. MUSEUMS At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Onsedit eatem ra volupta voluptia volupti blantium. Rerciisciunt laborio nsequodis eos esed. 1040Lincoln Rd at Lenox Ave, South Beach www.fairchildgarden.org | 305-674-1040 At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. Inullup- taque velit, omnist velest. 1700 Washington Ave, South Beach www.fillmoremb.com | 305-673-7300 Colony Theater The Fillmore Miami Beach at the Jackie Gleason Theater At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. 980 MacArthur Causeway, Miami. Daily: 10am - 6am www.miamichildrensmuseum.org 305-6671651 | Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. Hent quodi aces qui beatet ut modis. 4400 Rickenbacker Causeway, Miami. Daily: 9:30am - 6pm. www.miamiseaquarium.com |305-361-5705| Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne volorisquam, voluptia volum aboresciae etur rem. 3280 S Miami Ave, Miami. Daily: 10am - 6pm. www.miamisci.org | 305-6464200 | Adm. Miami Children’s Museum Miami Seaquarium Miami Science Museum and Planetarium LIVELY ARTS At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Onsedit eatem ra volupta voluptia volupti blantium. 1301 Stanford Drive, Coral Gables. Tue-Sat:10am-4pm; Sun: 12pm-4pm; Mon: closed. www.lowemuseum.org | 305-284-3535 | Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. 101 W Flagler St, Miami. Mon, Tue, Sat and Sun: 12pm - 6pm; Tue - Fri: 10am - 5pm. Sat and Spmun: 12pm - 5pm. www.historical-museum.org | 305-375-1492 | Adm. Lowe Art Museum Historical Museum of Southern Florida At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Onsedit eatem ra volupta voluptia volupti blantium. 2121 Park Avenue, South Beach. Wed-Sun:12pm-5pm. www.bassmuseum.org | 305-673-7530 | Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Onsedit eatem ra volupta voluptia volupti blantium. Giam consequo magnientet ipidia volla. 101 W Flagler St, Miami. Tue - Friday: 10am - 5pm; Sat and Sun: 12pm - 5 pm. www.wolfsonian.org | 305-284-3535 | Adm. Bass Museum of Art Miami Art Museum At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. 174 E Flager St, at SE 1st Ave.,Downtown www.gusmancenter.org | 305-372-0925 At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. 2200 Liberty Ave, Miami Beach www.miamicityballet.org | 305-6671651 Gusman Center for the Performing Arts Miami City Ballet ARCHITECTURAL WONDERS At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibusa dolupit, cupta coruntur sequata temoluptat inveli- gent qui. Ernate officipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. Namenis cimoss- eque volorep erupta perupis Deco District At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsa- nis undus, aut officiu- rion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. 600 Biscayne Blvd, Downtown. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. Granada Blvd at the north entrance to Coral Gables. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. 3040 Devon Rd, at Main Highway, Coconut Grove. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa sinvendam et quam, sequis dolutet voluptatus dolupid que. 3251 South Miami Ave, Miami. Daily: 9:30am - 4:30pm www.viscayamuseum.org | 305-250-9133 | Adm. Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa sinvendam et quam, sequis dolutet voluptatus dolu. 16711 W Dixie Hwy, North Miami Beach Mon - Sat: 9:30am - 4:30pm; Sun: 1:30pm - 5pm. www.spanishmonastery.com 305-945-1461 | Adm. Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa sinvendam et quam, sequis dolutet voluptatus dolu et quam, sequis dolutet voluptatus dolupid que vel- luptium eum cullateceri apicitatqui. Cnr NW 27th Ave & NW 135th St. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rec- tatquas dolupissunt mint. Hitatates aut moluptiunt voloreh endunt ut essectem qui incientio. Oriorenis nonse num as sus dolenis aut doluptae. 25 SE 2nd Ave, at E. Flagler St, Downtown. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si cullat aut molo.Totatem etur. Tet ad quam rectatquas dolupissunt mint. 1200 Anastasia, Coral Gables. 800-727-1926 Freedom Tower Granada Gate Plymounth Congregational Church Viscaya Museum and Gardens Ancient Spanish Monastery Opa-Locka Ingraham BuildingBiltmore Hotel and Coral Gables Congregational Church HISTORIC SITES AND MONUMENTS CULTURE Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa sinvendam et quam, sequis dolutet voluptatus dolu. 28655 South Dixie Hwy, Homestead. Mon - Thu: 8am - 6pm; Fri - Sun: 8am - 8pm. www.coralcastle.com | 305-248-6345 | Adm. Coral Castle TRAVEL GUIDE4 Final overview Development
  47. 47. Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Hit laborpost asi sitat aut volupti ssundi unt. Onse- dit eatem ra volupta voluptia volupti blantium. AROUND MIAMI At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibusa dolupit, cupta coruntur sequata temoluptat inveli. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. Henducit quos plique coreri dolo- rianit labore aut dessunti Bill Baggs Cape Florida State Park ferumque vel ende nonseri vendit, exero et etur, quiatin parisque mo este pe venimi. Agniae dolupta audae sunt experios untiurita et quidendes vel et molor sundesectur? Obit late pratisqui comni- mus eosaepeles perit. MIAMI BEACH & KEY BISCAYNE NORTH OF DOWNTOWN At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibusa dolupit, cupta coruntur sequata temoluptat inveli. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. Henducit quos plique coreri dolo- rianit labore aut Miami Design District ende nonseri vendit, exero et etur, quiatin parisque mo este pe venimi. Agniae dolupta audae sunt experios unti- urita et quidendes vel et molor sundesectur? Obit late pratisqui comnimus eosaepeles perit. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dole- sen dandelit audae. Henducit quos plique coreri dolorianit labore aut Gulfstream Park ende nonseri vendit, exero et etur, quiatin parisque mo Agniae dolupta audae sunt experios untiurita et quidendes. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibus. vel et molor sundesectur? Obit late pratisqui comni- mus eosaepeles perit. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibusa dolupit, cupta coruntur sequata temoluptat inveli. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. iur magnis remporrum reperibus inventur as estat ambelibum. DOWNTOWN AND LITTLE HAVANNA At venda dipitat volenit quunt, eos escienihil ipsanis undus, aut of- ficiurion endit ne si. Possum quis a similiquae Coconut Grove Street rem sin receped quias sitisquia sum laut ut quiate sae id quid Venetian Pool at Coral Gables Merrick’s House eliti beatibusa dolupit, cupta coruntur se- quata temoluptat inveli. Ullene laccae volorec tiorati. Namenis cimosseque volorep erupta. Ernate officipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. Henducit quos plique coreri dolorianit labore aut dessunti. CORAL GABLES & COCONUT GROVE SOUTH OF COCONUT GROVE At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor Fairchild Tropical Garden ad ent debit aut haruptas et apietur ma volorrum quam is dole- sen dandelit audae. Henducit quos plique coreri dolorianit labore aut dessunti dolestium dolupit iisinitis nusa sitaqui delliquo experfe rferumque vel ende non- seri vendit, exero et etur, quiatin parisque Wings Over Miami mo este pe venimi. Agniae dolupta audae sunt experios un- tiurita et quidendes vel et molor sundesectur? Obit late pratisqui com- nimus eosaepeles perit Namenis cimosseque. AROUND MIAMI Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Hit laborpost asi sitat aut volupti ssundi unt. Onse- dit eatem ra volupta voluptia volupti blantium. EAT & DRINK MIAMI BEACH & KEY BISCAYNE Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa. 801 Collins Ave, Miami Beach. 305-674-9474 | $$$$$ Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa. 1427 West Ave, Miami Beach. 305-672-8881 | $$$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Tiaeprat in conem iuscia doluptas. Unte sime velique num harum ium assit repratia 826 Ocean Dr, Miami Beach. 305-531-5085 | $ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Tiaeprat in conem iuscia doluptas. Unte sime vel- ique num harum ium assit repratia 130 NE 40th St, Miami. 305-573-5550 | $$$$ Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa. Ti- aeprat in conem iuscia doluptas. Unte sime velique num harum ium assit repratia Feria nemoluptat quo doluptur ab idel molenducim nulparum. 13951 Biscayne Blvd, Miami. 305-947-2255 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa 404 Washington Ave, South Beach. 305-534-2211 | $$$$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent do- lorest eosa qui dest. 1022 Lincoln Rd, South Beach. 305-534-9191 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent do- lorest eosa qui dest. 800 Ocean Dr ate 8th S, Miami Beach. 305-538-6397 | $ Cullit, quam enis alibuscimus accus reri nectis sin- vendam et quam, sequis dolutet voluptatus dolu. 1311 Washington Ave, South Beach. www.joesstonecrab.com | 305-673-0365 | $$$$ Wish Barton G - The Restaurant Pelican Café Michael’s Genuine Food and Drink Hanna’s Gourmet Diner China Grill Balans News Café Joe’s Stone Crab NORTH OF DOWNTOWN Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem is doluptatem esequia is ipit ut accaborro velendis eum 1551 NE 79th St Causeway, Miami. 305-868-7085 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa qui dest. Nos eictiis sit od et ullibus ate prestem et porrumq uamus a liquiditate parchil luptium. 5600 Biscayne Blvd, Miami. 305-762-5751 | $$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa qui dest. Nos eictiis sit od et ullibus ate prestem et porrumq uamus. Aliquiditate parchil luptium venduci tinctin. 16265 Biscayne Blvd, Miami. 305-947-5027 | $$$ The Crab House Seafood Restaurant Andiamo! Paquito’s Mexican Restaurant DOWNTOWN AND LITTLE HAVANNA Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem is doluptatem esequia is ipit ut accaborro velendis eum 1414 Brickell Ave, Miami. 305-403-0900 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem is doluptatem esequia is ipit ut accaborro velendis eum 3199 SW 8th St, Miami. 305-649-8000 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem 1620 SW 8th St, Miami. 305-643-5343 | $$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem 5813 Ponce de Leon Blvd, Coral Gables. 305-444-7272 | $$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa qui dest. Nos eictiis sit od et ullibus ate prestem et porrumq uamus. Aliquiditate parchil luptium venduci tinctin. 1698 SW 22nd St, Miami. 305-854-0039 | $$$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa qui dest. Nos eictiis sit od et ullibus ate prestem et porrumq uamus. Aliquiditate parchil luptium venduci tinctin. 3555 SW 8th St, at SW 35th Ave, Miami. 305-444-0240 | $$$ Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa qui dest. Nos eictiis sit od et ullibus ate prestem et por- rumq uamus. Genihill audiam voluptas exped expe net et quiaecus del ipsanis simint andendusandi 254 Giralda Ave, Coral Gables. 305-448-6064 | $$ Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa qui. 3101 Ponce de Leon Blvd, Coral Gables. 305-446-1400 | $$$$ Novecento El Atlakat Gaetano’s Titanic Brewing Company Old Lisbon Versailles Giralda Café Christy’s CORAL GABLES & COCONUT GROVE SOUTH OF COCONUT GROVE EAT & DRINK Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent dolorest eosa. Faceatemque nihic tem is doluptatem esequia is ipit. 8461 SW 132nd, Pinecrest. 786-242-4444 | $$$ Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa.. 8461 SW 132nd, Pinecrest. 786-242-4444 | $$$ Guadalajara Shula’s Steak House Cullit, quam enis alibuscimus accus reri nectis deni- modit ipsam ratures auda velent dolorest eosa. 7991 Bird Rd, Miami. 305-262-7576 | $$$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent do- lorest eosa qui dest. 9610 Old Cutler Rd, Miami. 305-668-878 | $$$$ Cullit, quam enis alibuscimus accus reri nectis denimodit ipsam ratures auda velent do- lorest eosa qui dest. 5812 Sunset Dr, Miami. 305-667-7677 | $$$ Tropical Chinese Red Fish Grill Sushi Maki TRAVEL GUIDE4 Final overview Development
  48. 48. PARKS, GARDENS AND ZOOS MUSEUMS NORTH OF DOWNTOWN DOWNTOWN AND LITTLE HAVANNA TRAVEL GUIDE4 Final: openings Development
  49. 49. CULTURE Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Hit laborpost asi sitat aut volupti ssundi unt. Onse- dit eatem ra volupta voluptia volupti blantium. MUSEUMS At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. 980 MacArthur Causeway, Miami. Daily: 10am - 6am www.miamichildrensmuseum.org 305-6671651 | Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne si. Hent quodi aces qui beatet ut modis. 4400 Rickenbacker Causeway, Miami. Daily: 9:30am - 6pm. www.miamiseaquarium.com |305-361-5705| Adm. Miami Children’s Museum Miami Seaquarium At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Onsedit eatem ra volupta voluptia volupti blantium. 1301 Stanford Drive, Coral Gables. Tue-Sat:10am-4pm; Sun: 12pm-4pm; Mon: closed. www.lowemuseum.org | 305-284-3535 | Adm. At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit la ne. Giam consequo magnientet ipidia volla. 101 W Flagler St, Miami. Mon, Tue, Sat and Sun: 12pm - 6pm; Tue - Fri: 10am - 5pm. Sat and Spmun: 12pm - 5pm. www.historical-museum.org | 305-375-1492 | Adm. Lowe Art Museum Historical Museum of Southern Florida TRAVEL GUIDE4 Final: layout details Development
  50. 50. NORTH OF DOWNTOWN At venda dipitat volenit quunt, eos sim sim resteca escienihil ipsanis undus, aut officiurion endit ne si. Possum quis a similiquae maximpor repudisquias rem sin receped quias sitisquia sum laut ut quiate sae id quid quam dolut omnimendio eliti beatibusa dolupit, cupta coruntur sequata temoluptat inveli. Namenis cimosseque volorep erupta. Ernate of- ficipit la cor ma est a sum hillis ad ent debit aut haruptas et apietur ma volorrum quam is dolesen dandelit audae. Henducit quos plique coreri dolo- rianit labore aut Miami Design District ende nonseri vendit, exero et etur, quiatin parisque mo este pe venimi. Agniae dolupta audae sunt experios unti- urita et quidendes vel et molor sundesectur? Obit late pratisqui comnimus eosaepeles perit. TRAVEL GUIDE4 Final: layout details Development
  51. 51. TRAVEL GUIDE4 Mockups Deploy
  52. 52. TRAVEL GUIDE4 Mockups Deploy
  53. 53. TRAVEL GUIDE4 Mockups Deploy
  54. 54. TRAVEL GUIDE4 Mockups Deploy
  55. 55. The app is a easy and practical way to access all the information of the Free Travel Guide. Many of brazilians tourists have smartphones and it’s useful to have a guide in their hands. Besides that, the app comes with features to let the experience even more interactive The strategy includes: Research similar apps to see what is being designed in this area; read texts about the design process of an app. Search for content. Search the use of typography for mobile devices. Design and get people’s feedback. APP5 Introduction
  56. 56. Travel Guide Apps APP5 Research
  57. 57. Show on the map Search on the sections Favorites Share Find places Reviews & Write a review Nearby Useful info Gallery Call Travel Guides Apps: interesting features APP5 Research
  58. 58. First Sketches APP5 Design
  59. 59. Parks, gardens and zoos Beaches Spots for people watching Nightlife Things to do Miami Elit ad el minvell accust, si officident quam fugiam apiciet quas ut omnis maximilit maio. Nis de net que sit aliquo volorepernam dolorem quis qui rescit, od et ommodic tore pro mo conse debis audae millatur, eic tem quiatiu ndandantur. Find PlacesF avorites Map Gallery Using one of the palette colors Boxs without frame and space between; First computer layouts APP5 Development
  60. 60. Load screen: First layout APP5 Development
  61. 61. Menu Icons: now using a neutral color Icons APP5 Development
  62. 62. Finals Layouts APP5 Development
  63. 63. Finals Layouts on the screen APP5 Deploy
  64. 64. Finals Layouts on the screen APP5 Deploy
  65. 65. The magazine advertising will help to increase the awareness about the different attractions in Miami and help brazilians tourists to have a new experience in the city and its surroundings. The advertising will be aired in outlet and shoppings magazines, which is very important to approximate the message to the audience. The strategy includes: research on books and internet similar advertising materials, including different approaches for the same issue; choose what approach is more appropriate, find the goal for the advertising. Search for images and typographies. ADVERTISING6 Introduction
  66. 66. ADVERTISING Research Design reference 6
  67. 67. ADVERTISING Concept and goal generation Brazilians tourists who go to Miami to shopping Abra os olhos para Miami (Open your eyes to Miami) Descubra Miami (Discover Miami | Unconver Miami) Desvende Miami (Unveil Miami) The add will show them different places and them: They can download the app to know more. Most of them go shopping instead of doing anything else and then they don’t have much time to visit another places; They don’t know many places and what to do; They think Miami is for shopping and visiting beaches. Brazilians tourists go to Miami and come back without knowing many about the city. Encourage Brazilians to visit another places in Miami. How can I show them different places they may visit? But why they don’t visit these places? Target Audience 6. Possible statements 7. What is expected to people to do? 4. New information about the problem 1. The Problem 2. Provisional Goal 5. Possible goal definitions 3. Question leading to a new formulation of a problem 6
  68. 68. ADVERTISING Sketches Concept and goal generation 6
  69. 69. ADVERTISING Pre-mockups Development 6
  70. 70. GET THE MOST FROM YOUR VISIT! ADVERTISING Final Layouts Development 6
  71. 71. ADVERTISING Final Layouts: Montage Deploy 6
  72. 72. ADVERTISING Final Layouts: Mockups Deploy 6
  73. 73. ADVERTISING Final Layouts: Mockups Deploy 6
  74. 74. CREDITS7 All textual information: Images information DK Eyewitness Top 10 Travel Guide: Miami & the Keys Publisher: Dorling Kindersley None of the above images belong to me.
  75. 75. Thank you!

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