HUMANCENTEREDDESIGN@                                            leyla.nasib@gmail.com                                     ...
Once upon a time...image courtesy: http://www.independent.co.uk/
Until...      source: http://www.slideshare.net/jonnevalola/   image courtesy: Wikipedia, the Free Encyclopedia
How new products happen/ed                                                                                                ...
How new products happen/ed                 ?                te                ea              cr          to         le   ...
How new products happen/ed                                                                               Wh               ...
How new products happen/ed                                                                       ion                      ...
How new products happen/ed                                                                                                ...
FEASABILITY       VIABILITY                                                                   technology       business   ...
GREAT STUFF!!!                                                                  FEASABILITY       VIABILITY               ...
GREAT STUFF!!!                                                                  FEASABILITY             VIABILITY         ...
GREAT STUFF!!!                                                                  FEASABILITY                     VIABILITY ...
source: http://www.mymodernmet.com/profiles/blogs/spiderman-window-washers
source: http://www.lappset.com/global/en/Products/Finno/Senior_Sport_-_Active_Ageing.iw3
Evolution of design1940                                                          2013       USER TASKS                    ...
INTERACTION DESIGN  USER- CENTERED                      GOAL-DIRECTED  DESIGN                              DESIGNHuman-Cen...
How      - Empathy      - Multidisciplinary team work      - Passion      - Process      - Intuition
Empathy - understanding your usersource: http://www.imz-design.com/
Empathy - EXAMPLE         what pregnant ladies might Say, Think, Do or Feel at a Shopping mallsource: http://azleenachngpd...
Process (by frog design)source: http://www.frogdesign.com/
Methods            Benchmarking                     Storyboarding          Develop            Market Research             ...
Trying to answer:(among many other questions):1)	 Who are my users?2)	 What are my users trying to accomplish?3)	 How do m...
We’ll explore today:            Future headlines - what     Storyboards – early pro-            would newspapers tell     ...
Future headlinessource: http://www.servicedesigntools.org/tools/14
Bull’s eye - Who’s involved?                        SERVICE
Personasource: http://boagworld.com/usability/an-experience-with-site-personas/
Customer journey                    1                PRE - SERVICE                                                        ...
Storyboards         My Personal Hero:         http://www.youtube.com/watch?v=1VMi6PFOFUk         Save the food:         ht...
Evaluation matrixsource: http://advmgmt.net/2011/06/09/evaluative-tools-techniques/
SWOT analysissource: http://boagworld.com/business-strategy/swot-analysis/
SWOT analysissource: http://www.smartdraw.com/specials/images/examples/swot-example-coffee-manufacturer-swot-analysis.png
Prototypes                                  http://www.youtube.com/watch?v=IPr6MgF93jQhttp://productdesignjournal.blogspot...
User testing &   Heuristic Evaluationsource: http://advmgmt.net/2011/06/09/evaluative-tools-techniques/   image courtesy: ...
image courtesy: http://www.tobecontinuedshow.com/
Check out:          Innovation techniques from Stanford design school          (toolkit)          http://www.dbootleg.org/...
Introduction to Human Centered Design for amazing RLabs in Cape Town
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Introduction to Human Centered Design for amazing RLabs in Cape Town

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Transcript of "Introduction to Human Centered Design for amazing RLabs in Cape Town"

  1. 1. HUMANCENTEREDDESIGN@ leyla.nasib@gmail.com 20.02.2013image courtesy: http://hcdi.brunel.ac.uk/
  2. 2. Once upon a time...image courtesy: http://www.independent.co.uk/
  3. 3. Until... source: http://www.slideshare.net/jonnevalola/ image courtesy: Wikipedia, the Free Encyclopedia
  4. 4. How new products happen/ed Wh ? te at ea is p cr os sib to le le to sib sel l? os sp ti ha W FEASABILITY VIABILITY technology business DESIRABILITY human What do people want?source: http://www.ideo.com/work/human-centered-design-toolkit/
  5. 5. How new products happen/ed ? te ea cr to le sib os sp tihaW FEASABILITY technology
  6. 6. How new products happen/ed Wh at is p os sib le to sel l? VIABILITY business FLO TVsource: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
  7. 7. How new products happen/ed ion Wh ill at is p 0m os sib le 80 to sel l? $ VIABILITY business FLO TVsource: http://gigaom.com/2010/12/20/flo-tv-fail/ & Milla Kokko
  8. 8. How new products happen/ed Wh ? te at ea is p cr os sib to le le to sib sel l? os sp ti ha W FEASABILITY VIABILITY technology business DESIRABILITY human What do people want?source: http://www.ideo.com/work/human-centered-design-toolkit/
  9. 9. FEASABILITY VIABILITY technology business DESIRABILITY humansource: http://www.ideo.com/work/human-centered-design-toolkit/
  10. 10. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY humansource: http://www.ideo.com/work/human-centered-design-toolkit/
  11. 11. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY humansource: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote
  12. 12. GREAT STUFF!!! FEASABILITY VIABILITY technology business DESIRABILITY humansource: http://forum.alzheimers.org.uk/showthread.php?14246-Simple-TV-remote source: bloodpressuremonitorsnow.com
  13. 13. source: http://www.mymodernmet.com/profiles/blogs/spiderman-window-washers
  14. 14. source: http://www.lappset.com/global/en/Products/Finno/Senior_Sport_-_Active_Ageing.iw3
  15. 15. Evolution of design1940 2013 USER TASKS USER NEEDS/GOALS USER EXPERIENCES USER JOURNEY
  16. 16. INTERACTION DESIGN USER- CENTERED GOAL-DIRECTED DESIGN DESIGNHuman-Centered DesignPARTICIPATORYDESIGN EXPERIENCE DESIGN SERVICE DESIGN
  17. 17. How - Empathy - Multidisciplinary team work - Passion - Process - Intuition
  18. 18. Empathy - understanding your usersource: http://www.imz-design.com/
  19. 19. Empathy - EXAMPLE what pregnant ladies might Say, Think, Do or Feel at a Shopping mallsource: http://azleenachngpd.blogspot.com/2011/06/empathy-map.html
  20. 20. Process (by frog design)source: http://www.frogdesign.com/
  21. 21. Methods Benchmarking Storyboarding Develop Market Research Prototyping Refine Observation Usability testing Support Interviews Heuristic Evaluation Advertise Ideation Workshops Stakeholder Mapping Synthesis Personas Customer journeysource: http://www.servicedesigntools.org/
  22. 22. Trying to answer:(among many other questions):1) Who are my users?2) What are my users trying to accomplish?3) How do my users think of what they’re trying to accomplish?4) What kind of experiences do my users find appealing and rewarding?5) How should my product behave?6) What form should my product take?7) How will users interact with my product?8) How can my product’s functions be most effectively organized?9) How will my product introduce itself to first-time users?10) How can my product put an understandable, appealing, and controllableface on technology?11) How can my product deal with problems that users encounter?12) How will my product help infrequent and inexperienced users understandhow to accomplish their goals?13) How can my product provide sufficient depth and power for expert users?
  23. 23. We’ll explore today: Future headlines - what Storyboards – early pro- would newspapers tell totype+ to define how the about success of your app product fits in the whole in 1 year from now? system more Bull’s eye – audience & Prototyping+ The Wizard stakeholder mapping/fea- of Oz, Smoke in the mirror ture mapping User testing and Heuris- Persona- collective user tic evaluation Customer journey Touch- points+ Emotional state Evaluation matrix or Pugh Method SWOT analysissource: http://www.frogdesign.com/
  24. 24. Future headlinessource: http://www.servicedesigntools.org/tools/14
  25. 25. Bull’s eye - Who’s involved? SERVICE
  26. 26. Personasource: http://boagworld.com/usability/an-experience-with-site-personas/
  27. 27. Customer journey 1 PRE - SERVICE 2 DURING SERVICE 3 POST- SERVICEsource: http://experiencematters.wordpress.com/2009/03/03/legos-building-block-for-good-experiences/
  28. 28. Storyboards My Personal Hero: http://www.youtube.com/watch?v=1VMi6PFOFUk Save the food: http://www.youtube.com/watch?v=EyuRxkz0SpEsource: Timo Halko
  29. 29. Evaluation matrixsource: http://advmgmt.net/2011/06/09/evaluative-tools-techniques/
  30. 30. SWOT analysissource: http://boagworld.com/business-strategy/swot-analysis/
  31. 31. SWOT analysissource: http://www.smartdraw.com/specials/images/examples/swot-example-coffee-manufacturer-swot-analysis.png
  32. 32. Prototypes http://www.youtube.com/watch?v=IPr6MgF93jQhttp://productdesignjournal.blogspot.com/2012/01/sketching-scenario-as-smartphone.html
  33. 33. User testing & Heuristic Evaluationsource: http://advmgmt.net/2011/06/09/evaluative-tools-techniques/ image courtesy: http://entertainment.nbcnews.com/
  34. 34. image courtesy: http://www.tobecontinuedshow.com/
  35. 35. Check out: Innovation techniques from Stanford design school (toolkit) http://www.dbootleg.org/ Six Steps to Persuasive Design with Dr. Eric Schaffer (short video) http://www.youtube.com/watch?v=Z1y-VcZ3JB8 MAYA HCD practice (short video) http://www.youtube.com/watch?v=EgEAAhEeDHY Connecting (20 min inspiring movie) https://vimeo.com/52861634image courtesy: http://www.tobecontinuedshow.com/

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