Retargeting 101 - Presentation at 500 startups
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Retargeting 101 - Presentation at 500 startups

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A simple visual guide to setting up retargeting.

A simple visual guide to setting up retargeting.

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Retargeting 101 - Presentation at 500 startups Retargeting 101 - Presentation at 500 startups Presentation Transcript

  • Retargeting 101Amit KumarFounder & CEO, Lexity
  • Who am I?• Founder & CEO, Lexity (Marketing Apps for Ecommerce)• VP Product, Dapper (acquired by Yahoo!) (Dynamic, retargeted, offer-based display ads)• Director Product, Yahoo! Search (SearchMonkey, Structured data & Next-gen search)• Director Engineering, Yahoo! Search (Publisher products - Sitemaps, Site Explorer)@akumar lexity.com
  • Why this talk?• Retargeting is excellent• It used to be a dark art• It’s more accessible than ever before• Start with Google Adwords@akumar lexity.com
  • http://b.akumar.me@akumar lexity.com
  • http://b.akumar.me@akumar lexity.com
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  • Who to retarget• Everyone?• ‘Abandoned Carts’• Job-seekers• Investors & Partners?@akumar lexity.com
  • Setting up an AdWords campaign
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  • Creating a Retargeting list
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  • Wait, is this about tracking conversions?
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  • Ad creatives
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  • Bid management
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  • Automation
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  • Ecommerce/Conversion tracking
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  • Some random observations• Pixel early. Start gathering visitors you’ll target later• Keep it simple. Complicated targeting rules quickly reduce target audience size (and unlike Facebook, you won’t know by how much)• Ad creative is important. Remind, but don’t make your visitors freak out• Useful for M&A and Partnerships. You’ll be surprised.@akumar lexity.com
  • Tip jar• Please follow me on Twitter @akumar Thanks.@akumar lexity.com