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Retargeting 101Amit KumarFounder & CEO, Lexity
Who am I?• Founder & CEO, Lexity  (Marketing Apps for Ecommerce)• VP Product, Dapper (acquired by Yahoo!)  (Dynamic, retar...
Why this talk?• Retargeting is excellent• It used to be a dark art• It’s more accessible than ever before• Start with Goog...
http://b.akumar.me@akumar              lexity.com
http://b.akumar.me@akumar              lexity.com
@akumar   lexity.com
Who to retarget• Everyone?• ‘Abandoned Carts’• Job-seekers• Investors & Partners?@akumar                   lexity.com
Setting up an AdWords campaign
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
Creating a Retargeting list
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
Wait, is this about tracking conversions?
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
Ad creatives
@akumar   lexity.com
Bid management
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
Automation
@akumar   lexity.com
Ecommerce/Conversion tracking
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
@akumar   lexity.com
Some random observations• Pixel early.  Start gathering visitors you’ll target later• Keep it simple.  Complicated targeti...
Tip jar• Please follow me on Twitter   @akumar Thanks.@akumar                         lexity.com
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Retargeting 101 - Presentation at 500 startups

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A simple visual guide to setting up retargeting.

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  • Transcript of "Retargeting 101 - Presentation at 500 startups"

    1. 1. Retargeting 101Amit KumarFounder & CEO, Lexity
    2. 2. Who am I?• Founder & CEO, Lexity (Marketing Apps for Ecommerce)• VP Product, Dapper (acquired by Yahoo!) (Dynamic, retargeted, offer-based display ads)• Director Product, Yahoo! Search (SearchMonkey, Structured data & Next-gen search)• Director Engineering, Yahoo! Search (Publisher products - Sitemaps, Site Explorer)@akumar lexity.com
    3. 3. Why this talk?• Retargeting is excellent• It used to be a dark art• It’s more accessible than ever before• Start with Google Adwords@akumar lexity.com
    4. 4. http://b.akumar.me@akumar lexity.com
    5. 5. http://b.akumar.me@akumar lexity.com
    6. 6. @akumar lexity.com
    7. 7. Who to retarget• Everyone?• ‘Abandoned Carts’• Job-seekers• Investors & Partners?@akumar lexity.com
    8. 8. Setting up an AdWords campaign
    9. 9. @akumar lexity.com
    10. 10. @akumar lexity.com
    11. 11. @akumar lexity.com
    12. 12. @akumar lexity.com
    13. 13. @akumar lexity.com
    14. 14. @akumar lexity.com
    15. 15. Creating a Retargeting list
    16. 16. @akumar lexity.com
    17. 17. @akumar lexity.com
    18. 18. @akumar lexity.com
    19. 19. @akumar lexity.com
    20. 20. @akumar lexity.com
    21. 21. @akumar lexity.com
    22. 22. @akumar lexity.com
    23. 23. @akumar lexity.com
    24. 24. Wait, is this about tracking conversions?
    25. 25. @akumar lexity.com
    26. 26. @akumar lexity.com
    27. 27. @akumar lexity.com
    28. 28. @akumar lexity.com
    29. 29. @akumar lexity.com
    30. 30. @akumar lexity.com
    31. 31. @akumar lexity.com
    32. 32. @akumar lexity.com
    33. 33. @akumar lexity.com
    34. 34. @akumar lexity.com
    35. 35. Ad creatives
    36. 36. @akumar lexity.com
    37. 37. Bid management
    38. 38. @akumar lexity.com
    39. 39. @akumar lexity.com
    40. 40. @akumar lexity.com
    41. 41. @akumar lexity.com
    42. 42. @akumar lexity.com
    43. 43. @akumar lexity.com
    44. 44. Automation
    45. 45. @akumar lexity.com
    46. 46. Ecommerce/Conversion tracking
    47. 47. @akumar lexity.com
    48. 48. @akumar lexity.com
    49. 49. @akumar lexity.com
    50. 50. @akumar lexity.com
    51. 51. @akumar lexity.com
    52. 52. @akumar lexity.com
    53. 53. @akumar lexity.com
    54. 54. @akumar lexity.com
    55. 55. @akumar lexity.com
    56. 56. Some random observations• Pixel early. Start gathering visitors you’ll target later• Keep it simple. Complicated targeting rules quickly reduce target audience size (and unlike Facebook, you won’t know by how much)• Ad creative is important. Remind, but don’t make your visitors freak out• Useful for M&A and Partnerships. You’ll be surprised.@akumar lexity.com
    57. 57. Tip jar• Please follow me on Twitter @akumar Thanks.@akumar lexity.com
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