Some random observations• Pixel early. Start gathering visitors you’ll target later• Keep it simple. Complicated targeting rules quickly reduce target audience size (and unlike Facebook, you won’t know by how much)• Ad creative is important. Remind, but don’t make your visitors freak out• Useful for M&A and Partnerships. You’ll be surprised.@akumar lexity.com
Tip jar• Please follow me on Twitter @akumar Thanks.@akumar lexity.com
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