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Seminar   Marketing the not so new frontiers of Seminar Marketing the not so new frontiers of Presentation Transcript

  • B2B Marketing 2.0The not so new frontiers of B2B marketing
  • Quick survey Who uses the following to market their business? • Facebook • Twitter • Blogging • LinkedIn B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • So howimportant issocial mediareally??? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • If Facebook were a country onlyChina and India would be bigger... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Whereshould Istart?It depends on yourobjectives B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn – It’s growing by 100 million per weekFacebook forbusiness... UK Search Engine Market Share - April 2011 Source: Hitwise Source: LinkedIn March 2011 B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn –Companyand serviceprofilesBringing your B2Bsocial media together B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn – Banners and video Don’t forget to add your videos and banners B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn –Recommend Onsite recommendationsations forservices Buttons for your website B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn –Share andfollow B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn –Tweets andblog posts B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • LinkedIn – Analytics B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Social mediaactivity isincreasinglyan indicatorfor SEO... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Quick survey How many of you - • Can easily browse the internet on your mobile phone? • Can’t? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • If 2010 wasthe year theweb gotsocial – 2011is the year itgets mobile Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • It’s not goingto stop... Source: Morgan Stanley Research B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Are youtargetinglocalbusiness? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Mobile andsocial Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/
  • It allhappenswhilstwatchingTV??? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Get mobile... Give your marketing a boost Taking your B2B online marketing to the next level
  • Quick survey How many of you • Use online video in your marketing? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • YouTube –The world’ssecond mostpopularsearchengine Source: http://www.website-monitoring.com B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • YouTube and YouTube videos can bevideo are a optimised for SEOgreat SEO Much lower competition onopportunity competitive key phrases Makes you seem bigger Helps you promote your thought leadership – like being on TV... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • A few words Some times it is the little things that counton innovation It’s not always about doing something new, its more about doing it better Give your marketing a boost B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Online is You should make frequentmoving very improvements to your websitefast Backed up by benchmarking and testing A detailed review and update should be undertaken at least every 3 years B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • Keep in touch... www.lexisclick.com blog.lexisclick.com twitter.com/lexisclick linkedin.com/companies/ lexisclick-online-marketing B2B Marketing 2.0 The not so new frontiers of B2B marketing