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Master Marketing for Higher Education with Lexinet 701
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Master Marketing for Higher Education with Lexinet 701

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Learn more about Lexinet701 and how to master marketing for your college or university.

Learn more about Lexinet701 and how to master marketing for your college or university.

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  • 1. Mastering Marketing for Higher Education www.lexinet 701 .com
  • 2. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you Who we are What we do Why you’ll like us
  • 3. Mastering Marketing for Higher Education www.lexinet 701 .com Who we are
  • 4. Mastering Marketing for Higher Education www.lexinet 701 .com
    • Who we are
    • Lexinet has over 20 years of experience creating relevant, personalized direct marketing campaigns that
    • Engage your targeted audience
    • Increase Giving
    • Strengthen relationships
    • Provide measurable results
  • 5. Mastering Marketing for Higher Education www.lexinet 701 .com Who we are It’s our people that make the difference. Each day, every single person works with one goal in mind – to make your marketing efforts successful. Combined 210+ years of experience
  • 6. Mastering Marketing for Higher Education www.lexinet 701 .com What we do
  • 7. Mastering Marketing for Higher Education www.lexinet 701 .com
    • What we do
    • We listen. Then, apply our expertise, capabilities, creativity and 210+ years of collective experience to help you engage your donor base.
    • Matching relevant messages to the right people, at the right time, using the right channel
    • Creating personalized communications that connect with your donors
    • Delivering a powerful multi-channel approach, proven to increase results.
  • 8. Mastering Marketing for Higher Education www.lexinet 701 .com
    • What we do
    • Every project is different. Some of the ways we can meet your goals include:
    • Multi-channel campaigns that integrate traditional with new media
    • Sophisticated, personalized Donor Endowment and Scholarship Reports
    • Web managed systems for:
      • Creating, proofing and ordering marketing collateral
      • Direct mail and e-marketing
    • Customized specialty mailings
  • 9. Mastering Marketing for Higher Education www.lexinet 701 .com What we do Lexinet’s broad portfolio of capabilities allows us to create, develop and deploy traditional and cross-media campaigns quickly and efficiently. * Marketing intelligence * Creative services * Data mining and protection * Lettershop * Custom programming * Fulfillment & Reporting * QR Codes * Personalized URLs * Targeted list acquisition * Dynamic mapping
  • 10. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you
  • 11. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you Lexinet gives you a single source for end-to-end campaign implementation – from planning creative services through fulfillment and campaign results evaluation. Select those services that fit your needs.
  • 12. Mastering Marketing for Higher Education www.lexinet 701 .com
    • What we do for you
    • The key to success in direct marketing is to know – and know how to reach – your audience.
    • Research to build your “marketing intelligence” and mine your
    • data
    • Plan the best strategy to accomplish your goals
    • Implement the best tactics for reaching and engaging your
    • target audience.
  • 13. Mastering Marketing for Higher Education www.lexinet 701 .com
    • What we do for you
    • Lexinet offers complete reporting and analysis to help you continually evaluate and optimize your marketing results.
    • Response rates
    • Campaign ROI
    • Intelligence gleaned
    • What worked, what we can do better
    • next time
  • 14. Mastering Marketing for Higher Education www.lexinet 701 .com What we do for you QR code used as part of a KU postcard campaign Integrated p-URL and free music download Relevant images to each recipient helped Washburn University connect with individual donors
  • 15. Mastering Marketing for Higher Education www.lexinet 701 .com Why you’ll like us
  • 16. Mastering Marketing for Higher Education www.lexinet 701 .com
    • Why you’ll like us
    • We stand with you. From the initial meeting through final evaluation, Lexinet stands beside our clients as partners.
    • You receive prompt, knowledgeable and responsive service
    • You have a highly skilled IT team working on your behalf
    • You get honest answers and quick problem solving
    • You enjoy a “same team” mindset, and, together, we create a
    • beautiful partnership
  • 17. Mastering Marketing for Higher Education www.lexinet 701 .com Thank You Visit our website to learn more. Lexinet701 701 N. Union Street Council Grove, KS 66846 [email_address] 800-767-1577