Lexinet non profit_ppt
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Lexinet non profit_ppt

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If you are a non-profit corporation looking for marketing tips, this document is for you. Learn more about using personalization to increase response rates and increase funds raised.

If you are a non-profit corporation looking for marketing tips, this document is for you. Learn more about using personalization to increase response rates and increase funds raised.

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Transcript

  • 1. Lexinet
    Smart, fresh, personalized marketing
    www.lexinetcorporation.com
  • 2. Introduction
    • Who we are
    • 3. What we do
    • 4. What we can do for you
    • 5. Why you’ll like us
  • Who we are
  • 6. Lexinet has over 20 years of experience creating relevant, personalized direct marketing campaigns that
    • Engage targeted audience
    • 7. Increase Giving
    • 8. Strengthen relationships
    • 9. Produce measurable results
    Who we are
  • 10. It’s our people that make the difference. Each day, every single person works with one goal in mind – to make your marketing efforts successful.
    Who we are
    Combined 210+ years of experience
  • 11. What we do
  • 12. We listen. Then, apply our expertise, capabilities, creativity and 210+ years of collective experience to help you engage your donor base.
    • Matching relevant messages to the right people, at the right time, using the right channel
    • 13. Creating personalized communications that connect with your donors
    • 14. Delivering a powerful multi-channel approach, proven to increase results
    What we do
  • 15. Every project is different. Some of the ways we can meet your goals include:
    • Multi-channel campaigns that integrate traditional with new media
    • 16. Sophisticated, personalized Donor Endowment and Scholarship Reports
    • 17. Web managed systems for:
    • 18. Creating, proofing and ordering marketing collateral
    • 19. Direct mail and e-marketing
    • 20. Customized specialty mailings
    What we do
  • 21. Lexinet’s broad portfolio of capabilities allows us to create, develop and deploy traditional and cross-media campaigns quickly and efficiently.
    What we do
    • Marketing intelligence
    • 22. Data mining and protection
    • 23. Custom programming
    • 24. QR Codes
    • 25. Personalized URLs
    • 26. Targeted list acquisition
    • 27. Dynamic mapping
    • 28. Creative services
    • 29. Lettershop
    • 30. Fulfillment & Reporting
  • What we can do for you
  • 31. Lexinet gives you a single source for end-to-end campaign implementation — from planning and creative services through fulfillment and campaign results evaluation. Select those
    services that fit your needs.
    What we can do for you
  • 32. The key to success in direct marketing is to know—and know how to reach—your audience.
    • Research to build your “marketing intelligence” and mine your data
    • 33. Plan the best strategy to accomplish your goals
    • 34. Implement the best tactics for reaching and engaging your target audience
    What we can do for you
  • 35. Lexinet offers complete reporting and analysis to help you continually evaluate and optimize your marketing results.
    • Response rates
    • 36. Campaign ROI
    • 37. Intelligence gleaned
    • 38. What worked, what we can do better next time
    What we can do for you
  • 39. What we can do for you
    Relevant images to each recipient helped Washburn University connect with individual donors
    QR code used as part of KU postcard campaign
    Integrated P-URL and free music download
  • 40. Why you’ll like us
  • 41. We stand with you. From the initial meeting through final evaluation, Lexinet stands beside its clients as partners.
    • You receive prompt, knowledgeable and responsive service
    • 42. You have a highly skilled IT team working on your behalf
    • 43. You get honest answers and quick problem solving
    • 44. You enjoy a “same team” mindset, and, together, we create a beautiful partnership
    Why you’ll like us
  • 45. Thank You
    Visit our website to learn more: www.lexinetcorporation.com
    Lexinet Corporation
    N. Union Street
    Council Grove, KS 66846
    800.767.1577