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  1. 1. 19 December 2008 Today’s Tabbloid PERSONAL NEWS FOR lexeulnotes@free.fr LEXEUL NOTES • Get Started - This might be a little journalism 101, but the notion behind it is a sound one, once you get going the ideas will start to Big Brand Bubble to come ? come. DEC 18, 2008 9:09AM • Editing - Since we can’t all be blessed with a brilliant editor who • “Customer surveys show that the number of high-performance makes all of our hackneyed turns of phrase look good, a solid value-creating brands is diminishing across the board. Yet at the rewrite can be the difference okay and great. same time, businesses and financial markets keep raising brand valuations. The result? A brand bubble that could erase large • Creating History - Understand that what you write is not only portions of intangible value in your company and send another available in the present day for all to see, but that it lives on into shockwave through the global economy”. John Gerzema Mark the foreseeable future as well. Just something to think about Earls before you hit publish. Anita Bruzzese LEXEUL NOTES LEXEUL NOTES Quelques leçons pour les Voiture DEC 18, 2008 8:12AM blogueurs DEC 18, 2008 8:58AM • “Le paysage de l’industrie automobile mondiale va prochainement être profondément transformé. La crise qui commence n’est pas • Trust - The most important relationship a writer has is with their une crise de régulation, mais bien la crise d’un modèle de readers and they should never underestimate or take advantage of capitalisme et de société que les Etats-Unis et la Grande Bretagne that. ont cru naïvement pouvoir imposé au monde”. Michel Freyssenet et Bruno Jetin • Fact vs. Opinion - The lines between the two are easily blurred online, but if you want to present an authoritative voice then you need to be sure that information we’re presenting is accurate and LEXEUL NOTES verifiable. “”Advertisers distract users; • Cite Your Sources - Borrowing ideas and content is the life blood of users ignore advertisers; any blogger and the internet makes this extremely easy to do, but don’t forget to give credit when credit is due. advertisers distract better;... • Less Computer Time, More Face Time - Just because you can DEC 17, 2008 10:16AM Google or Wiki a subject for hours on end, doesn’t mean you should. Backing up internet research with actual real world • “”Advertisers distract users; users ignore advertisers; advertisers experience can add a lot of originality to a piece. distract better; users ignore better.” Seth Goldstein • Newsworthy - Give your story a hook and make it relative to your audience. • Consistency - Spend time developing a style, both in voice and structure and stick with it. • Quality - No amount of site design and flashy multimedia content is going to cover up for poor writing. 1
  2. 2. Today’s Tabbloid PERSONAL NEWS FOR lexeulnotes@free.fr 19 December 2008 LEXEUL NOTES Prévention DEC 17, 2008 9:19AM • “Avec des ados, pour qu’un message de prévention passe, mieux vaut éviter d’être dans le rôle de l’adulte moralisateur”. • “Résister à l’effet d’entraînement du groupe et se singulariser n’est pas spécialement le propre de l’adolescence”.In Enquête Diese LEXEUL NOTES Distinction DEC 16, 2008 10:53AM • “The abiliy to distil complex business propositions and product benefits into a simple, singular thought provides a genuine competitive advantage during troubled and bewildering times. People will inevitably look to brands to act as a kind of filter or navigation tool, so now is the time to commit to marketing ideas that genuinely connec and spark enduring conversations” Paul Kemp-Robertson, Contagious Magazine LEXEUL NOTES Pensée DEC 15, 2008 8:30AM • “Comme toutes les élites, au cours des siècles, qui ont présidé au déclin de leurs sociétés, nous concentrons une trop grande part de notre énergie à posséder et à consommer, et trop peu à réfléchir et à décrypter. Incités par des médias évanescents, nous nous épuisons dans des transports passionnés pour des célébrités et des futilités, trop heureux de ne pas voir ce qui nous dérange.” Tarun J Tejpal This issue contains posts from between Dec 12, 2008 7:01AM and Dec 19, 2008 2:01AM. To change your settings, visit http://www.tabbloid.com/22326.35672883 2